Baby Sleepwear Market Expected to Reach $60.5 Billion by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Baby Sleepwear Market," The baby sleepwear market was valued at $39.3 billion in 2022, and is estimated to reach $60.5 billion by 2032, growing at a CAGR of 4.6% from 2023 to 2032. 

In 2023, the romper segment occupied the largest market share as it is one of the most popular types of baby sleepwear due to its ease of use. 

Baby sleepwear is a clothing that infants wear while dozing off to keep them comfortable and reduce risks and difficulties including choking and clothing entanglement. These outfits are designed to be alluring for the purpose of making babies look adorable. Baby sleepwear are fabricated using materials such as cotton, linen, and bamboo to give babies the maximum level of comfort and material breathability. 

According to the World Bank, more than 75% of the world's population lives in developing countries. Even though birth rates have constantly decreased globally, they are still quite high in the developing countries such as China and India. The rate of acceptance of comfort-oriented lifestyles has increased as a result of growing middle-class population, female labor force participation, and rapid urbanization in both developed and emerging markets, which have raised consumer interest in baby-related goods such as baby sleepwear clothing. In addition, the Chinese Government loosened its long-standing ban on having more than one child in 2016, allowing every couple to have two or three children by 2021, in an effort to address the problems associated with an aging population. As a result, more babies will be born overall in the upcoming years, thus driving the market growth. In addition, the disposable income is rising globally. The World Bank states that in 2021, the annual GDP of the Eastern Asia-Pacific rose by 7.3%, significantly boosting the region's economy and creating higher-paying jobs. As a result, spending has increased particularly on branded and luxury products, thus promoting premiumization of a variety of goods. Fresh competitors in the baby sleepwear industry are attempting to premiumize their products as a result of this trend.  

Global fertility rate has been defined as the average number of children that women can give birth to until the end of their reproductive cycle. The World Economic Forum reports that fertility rates are currently falling globally in recent years, having decreased by half during the previous 70 years. The decline in reproduction rates is primarily due to increasing consumer preference for education and careers as well as rising global expenditures for home ownership, travel, medical care, and other essentials. These factors discourage members of the younger millennial and generation Z generations from starting families, reducing the number of newborns worldwide and impeding market expansion. The baby sleepwear market has grown to be very fragmented, with many local businesses involved. Baby sleepwear has become more popular in recent years, which has led to an oversupply of low-quality baby sleepwear, which could raise a baby's risk of irritation to their skin. Babies may experience discomfort as a result of poor manufacturing practices and components. The fact that so many of these products are knockoffs of established companies and names tarnishes the reputation of these businesses and casts a bad light on baby sleepwear products in general. This practice is especially prevalent in the regions that choose inexpensive infant sleepwear and is especially common in LAMEA and Asia-Pacific, hurting the baby sleepwear market growth in these regions. 

Organic textiles, including cotton, linen, silk, bamboo, wool, and a variety of other materials are used to make clothes. Considering that organic linens and bamboo are rare, majority of organic apparel is made from organic cotton. The sale of organic clothes, particularly baby clothing, has increased globally. According to Textile Exchange, a global authority on textile production and quality, output of organic cotton increased by 3.9% in 2020, demonstrating the growing popularity of organic fibers. Organic baby clothes do not contain any unsafe chemicals. As consumers grow more aware of products that are more natural and free of additives, organic apparel are becoming immensely popular, and occupy the highest baby sleepwear market share. The number of people using various social networking websites, in addition to educational and general surfing websites, has rapidly expanded with the rising popularity of internet across the world. The expanding user base includes young people as young as 13, and many new parents are avid followers of social media platforms such as Facebook, Instagram, and TikTok. The majority of the market's top companies develop campaigns intended to promote their products via various digital and social media platforms after taking these trends into consideration, helping the baby sleepwear market size grow. 

The baby sleepwear market is segmented into type, material, price point, distribution channel, and region. By type, the baby sleepwear market is classified into rompers and pajamas. Depending on material, it is categorized into cotton, linen, bamboo, and others. By price point, it is divided across mass and premium. According to distribution channel, it is segregated into supermarkets and hypermarkets, specialty stores, brand stores, online channels, and others. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).

Baby rompers accounted for the majority market share of the baby sleepwear market, and baby pajamas segment is expected to grow with the highest CAGR during the forecast period, owing to increase in adoption of various pajama sets for slightly older babies. The cotton segment held the highest market share in 2022 according to the baby sleepwear market analysis, while the bamboo segment is expected to exhibit the highest growth during the forecast period, owing to increase in adoption of clothes made with bamboo in developed countries across the world. Mass baby sleepwear held the highest market share in 2022, whereas the premium segment is anticipated to register the highest growth in the future owing to increase in interest in premium products by newer generation parents as well as baby sleepwear market trends such as filly patterns and organic cloth. In 2022, supermarkets & hypermarkets were the most popular modes of purchase for baby sleepwear; however, the baby sleepwear market demand through online sales channels is expected to increase significantly due to the ease of purchase and a greater variety of products available through the channel. 

Region wise, Asia-Pacific garnered the largest share, in terms of revenue, in 2022, which represented close to 60% of the global baby sleepwear market, whereas Asia-Pacific is expected to experience the highest CAGR of 4.6% from 2022 to 2031 due to increase in adoption of premium baby sleepwear. 

Key findings of the study 

• The romper segment held the largest market share in 2022, capturing almost 70% of the global baby sleepwear market revenue, and the pajamas segment is expected to grow at the fastest rate during the forecast period. 

• Depending on material, the cotton segment acquired the largest share in 2022, contributing to more than half of the global baby sleepwear market revenue, while the bamboo segment is expected to grow at the fastest CAGR during the forecast period. 

• On the basis of price point, the mass segment accounted for the largest share in 2022; however, the premium segment is predicted to exhibit the highest growth during the forecast period. 

• By distribution channel, supermarkets & hypermarkets held the largest market share in 2022, whereas the online channels segment is expected to depict the highest growth.  

The players operating in the baby sleepwear market have adopted various developmental strategies to increase their market share, gain profitability, and remain competitive in the market. The key players operating in the baby sleepwear market include The Children’s Place, Inc., Under Armour, Inc., Carter’s, Inc., H&M Group, Benetton Group S.R.L., Nike Inc., Industria de Diseno Textil, S.A., The Gap, Inc., Limited, Mothercare Plc, and PVH Corp.