Condom Market Expected to Reach $26.3 Billion by 2035

According to a new report published by Allied Market Research, titled, “Condom Market," The condom market size was valued at $13.5 billion in 2023, and is estimated to reach $26.3 billion by 2035, growing at a CAGR of 5.8% from 2024 to 2035.

Condom is a protective covering used to prevent pregnancy in females and reduce the risk of sexually transmitted infections (STIs) in both individuals. It is worn over the penis during sexual intercourse to collect semen and prevent its release inside the partner’s body. Condoms are made from materials such as latex, polyurethane, or polyisoprene and come in different sizes, textures, and features, such as ultra-thin, flavored, and non-latex options. These variations cater to various preferences and provide effective protection to the users.

Government initiatives promoting family planning and safe sex have significantly increased demand in the global condom market by expanding accessibility and awareness. Many governments have implemented free or subsidized condom distribution programs to reduce unintended pregnancies and sexually transmitted infections. For instance, India's National AIDS Control Organization (NACO) provides free condoms through public health centers and vending machines, ensuring availability in high-risk areas. Similarly, the U.S. Centers for Disease Control and Prevention (CDC) collaborates with state programs to distribute condoms in educational institutions and healthcare facilities. These initiatives by government have increased usage rates of condoms, particularly among younger population and underserved communities, driving market demand for condoms.

Moreover, global efforts such as the United Nations Population Fund (UNFPA) further support condom accessibility through large-scale procurement and distribution in developing countries. In South Africa, the government distributes free Max condoms in clinics and universities to encourage safe sex practices. Such initiatives have helped expand consumer reach and normalized condom use as an essential aspect of reproductive health. Governments have created a stable demand by integrating condoms into national healthcare strategies, encouraging manufacturers to increase production and innovation in the global condom industry. These policies continue to shape global condom market expansion, strengthening market for both public and private sector stakeholders in the coming years.

However, the availability of alternative contraceptive methods has restrained the demand for condoms in the global market. With options such as birth control pills, intrauterine devices (IUDs), implants, and emergency contraception widely accessible, some consumers prefer these methods for convenience and long-term protection. For instance, birth control pills, which do not require consistent use during sexual activity, are frequently seen as more convenient for regular users, reducing the perceived need for condoms. IUDs, providing up to 10 years of contraception, are also an attractive alternative, particularly among women seeking long-term and non-reversible solutions.

Access to alternative methods, particularly in developed regions, has led to a shift in preference toward hormonal contraceptives and sterilization methods, reducing condom usage among masses. In countries with well-established healthcare systems, the promotion of long-term contraception options has further diminished the focus on condoms. Cultural perceptions and misconceptions regarding condoms being less effective or enjoyable than other options influence consumer behavior. Thus, all such factors have led to slower growth of the global condom market, affecting overall demand in regions where alternative contraceptive methods are more prevalent.

Furthermore, increase in demand for non-latex and hypoallergenic options is creating significant opportunities for growth of the global condom market by catering to consumers with sensitivities and allergies to traditional latex products. Many individuals experience allergic reactions to natural latex, such as rashes, itching, and swelling, which has made hypoallergenic alternatives essential for consumer satisfaction. Non-latex condoms made from materials such as polyurethane, polyisoprene, and nitrile have become popular owing to their compatibility with sensitive skin. Brands such as Durex, Trojan, and SKYN have introduced non-latex options to meet the needs of consumers seeking safe, comfortable alternatives. Non-latex and hypoallergenic condom products are expanding the market by attracting consumers who avoid latex condoms due to allergies or a preference for different materials, thus boosting global condom market opportunities.

In addition, availability through e-commerce and retail channels has made products more accessible to a wider range of consumers. With the growth of online platforms such as CVS, Boots, and specialized sexual wellness websites, consumers are able to easily purchase a variety of condoms from the comfort of their homes, contributing to market expansion. Moreover, surge in the presence of condoms in retail outlets, including pharmacies, supermarkets, and convenience stores, ensures higher visibility and easier access for consumers. Brands such as LifeStyles, Kimono, and ONE Condoms have utilized both offline and online sales channels to reach more customers, offering a range of options that cater to different preferences. This expansion aligns with global condom market trends, reflecting a growing demand for convenient, accessible, and diverse condom products across various platforms.

According to condom market analysis, the condom market is segmented into type, distribution channel, and region. By type, the market is divided into latex and non-latex. By distribution channel, the market is classified into drug stores or pharmacies, supermarkets & hypermarkets, E-commerce, and others. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, Malaysia, Thailand, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, and rest of LAMEA).

By type, the latex segment dominated the global condom market in 2023 and is anticipated to maintain its dominance during the forecast period. Latex condoms are popular owing to their reliability, affordability, and availability. Effective protection against sexually transmitted infections (STIs) and unintended pregnancies boost the demand for latex condom segment. Moreover, the strength and elasticity provided by latex condom contribute to its widespread use, as it is comfortable and widely recognized for its safety. In addition, latex condoms come in a variety of sizes, textures, and features, catering to diverse consumer preferences, which has led to increased market share of this segment.

By distribution channel, the drug stores or pharmacies segment dominated the global condom market in 2023 and is anticipated to maintain its dominance during the forecast period. These retail outlets offer easy access to a broad range of condom brands, sizes, textures, and features that cater to various consumer needs. Privacy during purchase is a key factor, as customers are able to buy condoms discreetly without the potential embarrassment of public exposure. The strategic location of condoms in highly visible, easy-to-find areas ensures accessibility and high purchases. In addition, knowledgeable staff help guide customers in choosing the right product, boosting consumer confidence. Frequent in-store promotions, discounts, and loyalty programs make these outlets attractive for affordable options of condoms, further increasing the sales of condoms through drug stores or pharmacies.

Region-wise, Asia-Pacific is anticipated to dominate the market with the largest condom market share during the condom market forecast period. Public health initiatives by governments and NGOs, particularly in high-risk countries such as India, Thailand, and the Philippines, actively promote condom use to combat HIV/AIDS, STIs, and unplanned pregnancies. Population growth and large sexually active youth population are driving demand for condoms, with rising awareness around sexual health. Urbanization, along with liberalized attitudes and reduced stigma, especially among millennials and Gen Z, further fuels the market. E-commerce platforms like Shopee and Lazada facilitate discreet condom purchases, addressing cultural hesitations. In addition, product innovation, including ultra-thin, flavored, and non-latex options, caters to diverse consumer preferences. The demand from tourism-driven industries, especially in Thailand and Indonesia, boosts sales, whereas government programs such as free condom schemes improve accessibility in rural and low-income areas, further driving condom market growth across the region.

The key players operating in the global condom market include Ansell Ltd., Reckitt Benckiser Group PLC, Karex Industries Sdn. Bhd., Graphic Armor LLC, Church and Dwight Co. Inc., HLL Life Care Ltd., Fuji Latex Co. Ltd, Sagami Rubber Industries, Mankind Pharma Ltd., Cupid Ltd.

Key Findings of the Study

• By type, the latex segment was the highest revenue contributor to the market in 2023.
• By distribution channel, the drug stores or pharmacies segment was the largest segment in 2023.
• Region-wise, Asia-Pacific was the highest revenue contributor in 2023.