Europe Professional Hair Care Market Expected to Reach $7.2 billion by 2030

The Europe professional hair care market size was valued at $5.8 billion in 2023 and is projected to reach $7.2 billion by 2030, registering a CAGR of 3.4% from 2024 to 2030.

A professional hair care product is a high-quality formulation designed for effective hair treatment. These products are specifically produced to meet the advanced needs of hair treatment, including cleansing, conditioning, styling, and treating hair for various concerns such as damage, dryness, or color maintenance. Professional hair care products often contain more concentrated ingredients and offer superior performance as compared to consumer-grade alternatives, providing longer-lasting results and tailored solutions for different hair types and conditions.

Rise in air pollution across Europe has significantly driven the demand for professional hair care products, especially in urban areas such as Italy, Poland, and Germany. According to the European Environment Agency report 2024, despite ongoing improvements in air quality, current EU standards are still not met across the region. Alarmingly, 96% of the EU’s urban population is exposed to unsafe concentrations of fine particulate matter, which can damage hair by causing dryness, scalp irritation, and weakened strands. As a result, consumers are increasingly turning to anti-pollution shampoos, detoxifying hair masks, and protective serums to overcome hair issues. The Europe professional hair care industry has responded by developing products with advanced formulations designed to cleanse pollutants, provide a protective barrier, and restore hair health, meeting the growing concerns regarding environmental damage. Increase in air pollution has also influenced consumer purchasing behavior, with a preference for premium products that specifically address pollution-related concerns.

Urban populations, in particular, are seeking solutions to maintain healthy hair amid the rise in pollution levels in Europe. Hair care brands in Europe have utilized the opportunity to expand product portfolios with innovative solutions, such as detoxifying treatments and products with pollution-blocking ingredients. As pollution remains a persistent issue in many European cities, the Europe professional hair care market trends tailored to address such hair challenges is expected to grow further in the coming years.

Even though the Europe professional hair care market share has experienced rapid growth in recent years, there are certain challenges that hinder the market growth. For instance, high cost of professional hair care products presents a significant restraint on the growth of the Europe professional hair care market. Premium products, often associated with advanced formulations and high-quality ingredients, can be prohibitively expensive for a large portion of the population. For instance, professional hair care products in Europe range from $16.0 to $85.0 or more, depending on the brand and formulation. This price barrier limits accessibility, particularly in regions with lower disposable incomes or among consumers who prioritize budget-friendly alternatives. As a result, many individuals may opt for less expensive, over-the-counter products or home remedies, reducing the demand for professional-grade hair care products in the market.

Furthermore, expansion of e-commerce platforms has created significant opportunities for the Europe professional hair care market. According to the European E-Commerce Report 2024, internet usage has steadily increased from 87.0% in 2019 to 92.0% in 2023. This rise in internet usage has led to more consumers turning to online shopping for hair care products. The convenience of online platforms allows consumers to easily access a wide range of professional hair care products, including premium and specialized options, thus driving the Europe professional hair care market growth. E-commerce enables brands to reach a broader audience, especially in areas where physical retail presence is limited, thereby expanding market reach.

The Europe professional hair care market is segmented into product type, distribution channel, fragrance note, and country. By product type, the market is fragmented into hair coloring, shampoo, styling agent, and straightening and perming products. By distribution channel, it is divided into hypermarkets/supermarkets, salon, specialty store, e-commerce, pharmacy, and others. By fragrance note, the market is categorized into top notes, middle notes, and base notes. Country-wise, it is analyzed across Germany, UK, France, Italy, Spain, and rest of Europe.

By product type, the shampoo segment dominated the Europe professional hair care market analysis in 2023 and is anticipated to maintain its dominance during the forecast period. Increase in consumer demand for high-quality hair care solutions has led to a rise in preference for professional-grade shampoos that offer specific benefits, such as color protection, damage repair, and scalp health. Professional hair care shampoos are perceived as more effective and long-lasting compared to over-the-counter alternatives. In addition, growth in trend of personalized hair care routines, influenced by beauty experts and social media, contributes to rise in popularity of professional shampoos. The shift toward natural and eco-friendly ingredients further supports the growth of this segment, as consumers in Europe prioritize products that align with their values. Overall, the ability to address diverse consumer needs and its widespread availability of shampoo in professional settings ensures its continued growth and market leadership in the Europe professional hair care market.

By distribution channel, the salon segment dominated the Europe professional hair care market in 2023 and is anticipated to maintain its dominance during the forecast period owing to its long-lasting fragrance, which is highly valued by consumers. Ingredients such as musk, amber, and sandalwood bond effectively with natural oils present in hair, allowing the scent to persist throughout the day, even after washing or styling. European customers prioritize premium products with lasting scents that reflect quality and luxury.

Base notes contribute richness and depth, which helps create a memorable fragrance experience that boosts the likeliness of this segment. The inclusion of base notes ensures the fragrance remains consistent and noticeable when combined with other hair care products in a routine. The focus on providing durable and luxurious fragrances in professional hair care products drives the majority share of base notes in the Europe market.

By fragrance note, the base segment dominated the Europe professional hair care market demand in 2023 and is anticipated to maintain its dominance during the forecast period owing to its distinctive and long-lasting fragrance characteristics. Scents such as musk, vanilla, and sandalwood are popular choices for professional hair care products due to their ability to stay longer after use, which boosts the likeliness of this segment. The growth in preference for unique and personalized hair care solutions has increased the focus on base notes, making them a critical element in professional hair care product formulation.

Country-wise, Germany is anticipated to dominate the market with the largest share during the forecast period. The strong presence of beauty and personal care industry in Germany, along with its well-established consumer base, contributes significantly to this dominance. The advanced distribution network in Germany, which includes salons and beauty stores, plays a vital role in driving the demand for professional hair care products. Furthermore, rise in focus on hair health and innovative product formulations is expected to propel the growth of the market in Germany in the coming years. In addition, the preference for high-quality, salon-grade hair care products among German consumers, along with rise in trend of premium offerings is expected to boost the market growth.

The key players profiled in the Europe professional hair care market report include Aveda Corporation (Estée Lauder), Avon Products Inc., Davines S.p.A., Henkel AG and Co. KGaA, Kao Corporation, L'Oreal Group, Procter and Gamble Co., Revlon Inc., Shiseido Company, Limited, and Unilever Corporation.

Key Findings of the Study

• By product type, the shampoo segment was the highest revenue contributor to the market in 2023.
• By distribution channel, the salon segment was the largest segment in the Europe professional hair care market during the forecast period.
• By fragrance note, the base notes segment was the largest segment in 2023.
• Country wise, Germany led the market share in 2023.