Hair Accessories Market Expected to Reach $57.1 Billion by 2034

According to a new report published by Allied Market Research, titled, “Hair Accessories Market," The hair accessories market was valued at $24.8 billion in 2024, and is estimated to reach $57.1 billion by 2034, growing at a CAGR of 8.7% from 2025 to 2034.

The hair accessories market growth is primarily driven by the rising fashion consciousness among consumers, fueled by the influence of celebrities, influencers, and digital platforms that promote hairstyling as an extension of personal identity. Growing disposable incomes and increased participation of women in the workforce have led to higher spending on personal grooming and accessories. For instance, according to the CMS Consumption Report 2025, average monthly spending on consumer durables in India soared by 72% in FY 25 up from a mere 6% increase in FY 24 driven by rising per-capita and disposable incomes. In addition, according to The Economic Survey 2025 and other government data reveal that India’s Female Labor Force Participation Rate (FLFPR) nearly doubled from 23.3% in 2017-18 to 41.7% in 2023-24. 

Furthermore, the expanding men’s grooming segment and the rising popularity of kids’ styling products are diversifying the consumer base. E-commerce and direct-to-consumer platforms have also made global fashion trends more accessible, driving rapid adoption across both developed and emerging markets.

However, high competition and market fragmentation, with a large number of unorganized and local players offering inexpensive alternatives that limit brand differentiation limit the market growth. Seasonal fashion trends and shifting consumer preferences also create challenges in inventory management and product lifecycle. Counterfeit products and price sensitivity in developing regions further impact the growth of established brands. In addition, environmental concerns associated with synthetic and plastic-based accessories are prompting scrutiny from eco-conscious consumers.

The hair accessories market trends presents significant opportunities through the adoption of sustainable and innovative materials such as biodegradable plastics, organic fabrics, and recycled metals. Premiumization through designer collaborations and limited-edition collections is attracting aspirational buyers seeking exclusivity. The growing influence of multicultural styles and traditional hair adornments in mainstream fashion provides fresh avenues for product innovation. Expanding distribution through online platforms, coupled with augmented reality (AR) try-on technologies, enhances consumer engagement and personalization. Furthermore, the rising demand for multifunctional products, such as heatless curling tools and hybrid accessories that combine utility with fashion, is expected to shape the future of the hair accessories market.

The hair accessories market is segmented into product type, end user, price range, distribution channel, and region. On the basis of product type, it is divided into hair bands, scrunchies and elastics, claw clips and jaw clips, snap clips, bob pins and hair pins, hair combs and sticks, tiaras and decorative hairpieces, heatless curling tools and styling accessories, and others. The others segment accounted for the largest share in terms of revenue in 2024 and is expected to register the highest CAGR during the forecast period owing to the rising popularity of wigs and extensions for fashion and medical purposes, increasing demand for haircare wraps and buns for convenience styling, and growing consumer inclination toward premium and versatile hair accessories.

On the basis of end user, the hair accessories market analysis is segregated into women, men, and kids. The women segment accounted for the largest share in terms of revenue in 2024 and is expected to register the highest CAGR during the forecast period. This is attributed to the higher adoption of hair accessories among women for both daily utility and fashion styling, increasing influence of beauty trends on social media, and greater spending on premium and decorative products.

On the basis of price range, it is categorized into economy, medium, and premium. The economy segment accounted for the largest hair accessories market share in terms of revenue in 2024. This is attributed to the widespread availability of low-cost products, high consumption among mass populations, and strong sales through supermarkets and general stores.

However, the premium segment is expected to register the highest CAGR during the hair accessories market forecast period owing to the rising demand for luxury and designer hair accessories, consumer willingness to spend on high-quality and sustainable materials, and brand collaborations driving premiumization.

On the basis of distribution channel, it is categorized into hypermarkets and supermarkets, specialty stores, online retail, and others. The hypermarkets and supermarkets segment accounted for the largest hair accessories market size in terms of revenue in 2024. This is attributed to the convenience of one-stop shopping, wide product visibility, and strong presence of both economy and medium-range brands in retail chains.

However, the online retail segment is expected to register the highest CAGR during the hair accessories industry forecast period owing to the growing preference for e-commerce platforms, availability of diverse and customizable product options, and increasing influence of digital marketing and social media on consumer purchasing decisions.

Region-wise, Asia-Pacific dominated the market hair accessories market size in 2024 and is expected to register the highest CAGR during the forecast period. This was attributed to the large population base, rising disposable incomes, fast-growing fashion and beauty industries, and expanding e-commerce penetration in countries such as China, India, and Japan.

Key Takeaways 

• On the basis of product type, the others segment dominated the hair accessories market share in terms of revenue in 2024. and is anticipated to grow at the fastest CAGR during the forecast period. 
• On the basis of end user, the women segment dominated the market in terms of revenue in 2024 and is anticipated to grow at the fastest CAGR during the forecast period. 
• On the basis of price range, the economy segment dominated the market in terms of revenue in 2024. However, the online retail segment is anticipated to grow at the fastest CAGR during the forecast period. 
• On the basis of distribution channel, the supermarkets/hypermarkets segment dominated the market in terms of revenue in 2024. However, the online retail segment is anticipated to grow at the fastest CAGR during the forecast period.  
• Region-wise, Asia-Pacific generated the largest revenue in 2024 and is anticipated to grow at the highest CAGR during the forecast period.