Hair Salon Services Market Expected to Reach $233.3 Billion by 2034

According to a new report published by Allied Market Research, titled, “Hair Salon Services Market," The hair salon services market size was valued at $160.2 billion in 2024, and is estimated to reach $233.3 billion by 2034, growing at a CAGR of 3.9% from 2025 to 2034.

Hair salon services encompass a wide range of professional treatments and grooming offerings provided by trained cosmetologists and stylists to enhance, maintain, or transform the health, appearance, and style of a client's hair. These services typically include haircuts, styling, coloring, highlights, and treatments such as deep conditioning, keratin smoothing, and scalp care. Salons may also offer specialized services like hair extensions, perms, straightening, and bridal or event hairstyling. In addition to hair-focused treatments, many salons expand their offerings to include related beauty services such as blowouts, hair consultations, and product recommendations tailored to individual hair types and needs. Hair salon services are not only aesthetic in nature but also therapeutic and confidence-boosting, often contributing to a client’s overall self-image and well-being.

The increasing focus on personal grooming is a powerful catalyst driving the expansion of the hair salon services industry, as individuals across all age groups and demographics place greater emphasis on their physical appearance and self-care routines. This heightened awareness is influenced by the growing visibility of beauty standards through social media, celebrity culture, and lifestyle influences, encouraging consumers to invest regularly in hair care to enhance their confidence and social presence. Personal grooming is no longer viewed as a luxury but as an essential aspect of daily life, with people seeking professional haircuts, styling, coloring, and treatments to maintain a polished and attractive look. Additionally, evolving workplace norms and social interactions have made well-groomed appearances a critical factor for personal and professional success, further boosting demand. As a result, hair salons are witnessing increased footfall and opportunities to introduce innovative services, catering to the diverse needs of clients who prioritize grooming as a key element of their overall wellness and lifestyle.

Rising competition from home-based services is increasingly restraining the hair salon services market growth, as more consumers opt for the convenience and personalized attention offered by freelance hairstylists and mobile beauty professionals. These home-based or on-demand services often provide similar treatments such as haircuts, coloring, and styling at competitive prices, while eliminating the need for clients to travel to a physical salon. The growing popularity of app-based booking platforms and social media marketing has made it easier for independent stylists to reach a wider customer base, disrupting traditional salon business models. Additionally, home-based services can offer greater flexibility in scheduling and a more intimate, one-on-one experience that appeals to customers seeking privacy or comfort, especially in a post-pandemic world. This shift in consumer preference poses a significant challenge for established salons, as it reduces their customer footfall and revenue potential, forcing many to rethink their pricing, service quality, and customer engagement strategies to maintain competitiveness.

Collaborations with retail and cosmetic brands present a significant growth opportunity for the hair salon services market by enabling salons to enhance their service offerings, boost product sales, and elevate the overall customer experience. Partnering with well-known beauty and haircare brands allows salons to access high-quality, trusted products that can be used during treatments or sold directly to clients for at-home maintenance. Such collaborations often come with marketing support, training for salon staff, and exclusive product lines that differentiate the salon in a competitive marketplace. Additionally, these partnerships can attract brand-loyal customers and help salons tap into new consumer segments seeking professional-grade products and services. By integrating retail and cosmetic brand expertise, salons can create a holistic grooming experience that combines expert services with premium product recommendations, increasing customer satisfaction and loyalty. This synergy not only drives incremental revenue through product sales but also reinforces the salon’s reputation as a trusted beauty destination, fueling sustained market growth.

The hair salon services market is segmented into service type, pricing, booking channel, and region. On the basis of service type, the market is categorized into hair cutting and styling, hair coloring, hair treatment, hair extensions and weaving, hair spa and massage, and others. On the basis of price point, the market is divided into premium, medium, and budget. On the basis of booking channel, the market is divided into online and offline. Region-wise, the hair salon services market is analyzed across North America (U.S., Canada and Mexico), Europe (France, Germany, Italy, Spain, UK, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and Rest of Asia-Pacific) and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina and Rest of LAMEA)

Players operating in the market have adopted various developmental strategies to expand their hair salon services market share, increase profitability, and remain competitive in the market. Key players profiled in this report include Toni and Guy, Drybar, Saks Hair and Beauty, Dessange International, Regis Corporation, Aveda Corporation, Ulta Beauty, Inc., L'Oréal Professional, Lakme Salon, and Blo Blow Dry Bar.

Key Takeaways

• According to the hair salon services market trends, on the basis of service type, the hair cutting and styling segment dominated the market in 2024.
• According to the hair salon services market analysis, on the basis of price point, the budget segment dominated the market in 2024.
• By booking channel, the offline segment dominated the market in terms of revenue in 2024.
• By region, Europe dominated the market in terms of revenue in 2024. However, Asia-Pacific is anticipated to grow at the highest CAGR during the hair salon services market forecast period.