Health and Fitness Club Market Expected to Reach $234.8 Billion by 2034

According to a new report published by Allied Market Research, titled, “Health and Fitness Club Market,"

The health and fitness club market size was valued at $102,259.5 million in 2024 and is estimated to reach $234,813.5 million by 2034, exhibiting a CAGR of 8.8% from 2025 to 2034.

Health and fitness clubs are designed to provide individuals with access to exercise equipment, fitness programs, and wellness services. These clubs usually offer gym spaces with cardio and strength training equipment, group fitness classes, personal training, and sometimes additional services such as spas and nutrition counseling. Health and fitness clubs cater to people of all fitness levels, from beginners to advanced athletes, and are often preferred by those seeking structured workouts, social fitness environments, or professional guidance to achieve specific health and fitness goals. Members typically pay for access through monthly memberships or per-visit fees.

Technological advancements in fitness equipment and facilities significantly drive the health and fitness club market share. The integration of smart equipment, such as AI-powered machines, fitness trackers, and biometric devices, provides personalized workout experiences tailored to individual fitness levels and goals. These technologies allow users to monitor progress, track performance, and receive real-time feedback, which improves workout effectiveness and engagement. Health and fitness clubs incorporating advanced equipment attract tech-savvy consumers seeking interactive and data-driven fitness experiences. In addition, the use of augmented reality (AR) workouts has introduced new extent to traditional gym routines, which has made exercise more immersive for customers. AR workouts provide members with engaging and dynamic fitness experiences, which leads to increased participation and a rise in demand for memberships.

Moreover, health and fitness club facilities have incorporated high-tech amenities such as biometric scanners, virtual personal trainers, and advanced recovery tools, which improve the overall member experience. Increase in adoption of wearable fitness technology, including heart rate monitors and GPS-enabled devices, has further fueled demand for memberships as consumers seek more accurate health tracking and detailed progress insights. Thus, health and fitness clubs incorporating the latest technological innovations attract a broader consumer base and improve member retention, boosting significant growth and expansion in the health and fitness club market.

However, competition from alternative fitness formats restrains the market demand for health and fitness clubs. A growing number of consumers prefer specialized boutique studios, home fitness equipment, mobile fitness apps, and outdoor workout programs over traditional health and fitness clubs. Options such as yoga studios, cycling boutiques, CrossFit centers, and Pilates studios provide highly targeted experiences that attract niche audiences. Many consumers value the community environment and specialized attention offered by boutique studios or outdoor programs, which reduces the attractiveness of traditional health and fitness clubs.

Affordable and flexible at-home fitness options create additional challenges for traditional health and fitness clubs. The availability of online workout programs, fitness apps with guided classes, and virtual personal training sessions provides convenient and cost-effective alternatives. Consumers seeking flexibility and lower costs often shift toward these options instead of committing to long-term club memberships, which has put an impact on health and fitness club market trends. Health and fitness clubs unable to differentiate services or create strong value propositions experience declining membership acquisitions and renewals. Increase in competition from alternative formats limits health and fitness club market growth and restricts health and fitness club market expansion globally.

Furthermore, personalized nutrition and fitness coaching is creating major opportunities in the health and fitness club market by meeting demand for customized wellness services. Fitness programs based on individual fitness goals, daily routines, and dietary habits help health and fitness clubs provide targeted support for weight loss, strength building, or management of health conditions. Urban population globally prefer one-on-one guidance, flexible meal plans, and progress tracking. Health and fitness clubs are expanding service offerings to include personalized programs that deliver effective and convenient fitness solutions. Thus, rise in demand for tailored nutrition and fitness services is anticipated to develop new revenue streams and support maret growth during health and fitness club market analysis.

The health and fitness club market is segmented into service type and region. By service type, the market is divided into membership fees, total admission fees, personal training & instruction service, and others. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

By region, North America is anticipated to dominate the global health and fitness club market with the largest share during the forecast period. The growth of the health and fitness club market in North America is primarily driven by the increasing prevalence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular issues. In the U.S. and Canada, rise in obesity rates has encouraged consumers to seek structured fitness solutions, with health and fitness clubs offering specialized programs focused on weight management and overall well-being. Corporate wellness initiatives, particularly in the U.S., have played a major role, with businesses offering employees subsidized gym memberships to encourage healthier lifestyles. In Canada, government health campaigns have further supported fitness participation, contributing to increased demand for fitness facilities in the health and fitness club market report.

In addition, rise in focus on wellness and preventive healthcare continues to create market opportunities and drive demand for fitness services. Consumers in the U.S. and Canada are increasingly seeking convenient and personalized fitness options. The popularity of premium and boutique fitness clubs, offering services such as yoga, cycling, and high-intensity interval training (HIIT), has surged in the region. Digital fitness solutions, such as fitness tracking apps and virtual classes, have also contributed to market growth. Furthermore, established players such as Planet Fitness, 24-Hour Fitness, LA Fitness, Equinox, and Gold’s Gym remain dominant, adapting their offerings to meet the growing demand for flexible and accessible fitness experiences.

The key players operating in the global health and fitness club industry include Crunch Fitness, LLC, Equinox Holdings, Inc., Gold’s Gym International Inc., LTF Holdings Inc., Planet Fitness Inc., SATS Group, Self Esteem Brands LLC, Snap Fitness, The Bay Club Company, LLC, and UFC Gym, LLC.

Key Findings of the Study 

• By service type, the membership fees segment was the highest revenue contributor to the market in 2024. 

• Region-wise, North America was the highest revenue contributor in 2024.