India Beauty and Personal Care Market is Expected to Reach $47,023.9 Million by 2033 - Allied Market Research

According to a new report published by Allied Market Research, titled, “India Beauty and Personal Care Market by Type, Gender, Nature, Price Point, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2024–2033,”

According to the report, the India beauty and personal care market size was valued at $10.5 billion in 2022 and is projected to reach $65.6 billion by 2033, growing at a CAGR of 17.0% during the forecast period. Beauty and personal care include a wide range of items, activities, and routines designed to improve or retain one's physical appearance, cleanliness, and general well-being. Beauty is more than just physical appearance. It involves traits that elicit pleasure, contentment, and admiration. It includes hair care, skincare, cosmetics, grooming, perfume, and body care. Personal care, in contrast, refers to practices and items that help to preserve hygiene, health, and comfort, and frequently includes hygiene-related activities such as showering, dental hygiene, and skincare regimens. Beauty and personal care have a direct connection to cultural, social, and individual attitudes toward visual appeal, expressing oneself and identity. Beauty and personal care products are commonly used for self-care, confidence development, and artistic expression, all of which contribute significantly to the daily lives of individuals and overall feelings of well-being. Furthermore, the personal care and beauty market is continually expanding, fueled by innovation, consumer demand, and scientific & technological developments, catering to a wide range of tastes, requirements, and lifestyles.

Consumer awareness and understanding are critical to the growth of India's beauty and personal care business. With increased access to information via multiple means such as social networking sites, the internet, and television, Indian consumers have begun to learn more about skincare, haircare, and general grooming habits. This increased knowledge has resulted in a shift in customer preferences for luxury and specialized beauty products that address specific demands and concerns. Furthermore, as people grow more aware of the value of personal care and personal cleanliness, they are prepared to invest in high-quality personal care and beauty products to preserve their looks and well-being. Furthermore, educational activities by beauty businesses and influencers have helped to demystify beauty rituals and dispel myths, allowing customers to make more educated decisions regarding the products they use. As a result, there is an increase in demand in India for a diverse variety of beauty and personal care products, which drives India beauty and personal care market demand and stimulates industry innovation.

Price sensitivity among customers is a key limitation in the India beauty and personal care market growth. Despite the country's thriving economy and growing middle-class population, a sizable portion of Indian customers remains price sensitive. When it comes to buying cosmetics and personal care products, many people prioritize price over loyalty to the brand or product quality. This preference for lower-priced or generic items limits the market's potential for luxury and specialized brands, which frequently have higher price tags. Furthermore, with so many alternatives readily accessible in the market, buyers are more inclined toward items that provide the most value for money. As a result, corporations face fierce rivalry to price their goods economically while being profitable. Furthermore, economic uncertainties such as disruptions in supply chain, fluctuating raw material prices, and change in consumer preferences heighten customers' price sensitivity, limiting their impulse to spend on things that are not essential such as personal care and beauty products. As a result, managing price sensitivity and supplying competitively priced goods while retaining quality remains a major problem for enterprises competing in India's beauty and personal care markets.

The India beauty and personal care market is segmented on the basis of type, gender, nature, price point, and distribution channel. On the basis of type, the market is classified into makeup and color cosmetics, deodorants and fragrances, skin and sun care products, hair care products, shower and bath, and others. On the basis of gender, the market is categorized into women, men, and unisex. Depending on the nature, the market is divided into conventional, organic, and vegan. On the basis of the price point, it is categorized into mass, mid-premium, and premium. Depending on the distribution channel, the market is bifurcated into offline and online.

Players operating in the India beauty and personal care market have adopted various developmental strategies to expand their India beauty and personal care market share, increase profitability, and remain competitive in the market. Key players profiled in this report include MCAFFEINE, Paavo India, Emmbros Overseas Private Limited, Mama Earth Organics, Nykaa, Vellvette Lifestyle Private Limited (Sugar Cosmetics), Bio Veda Action Research Company, Bombay Shaving Co., Sublime Life, Good Glamm Group, Vanity Wagon, Tira (Reliance Retail), Renee Cosmetics, Kindlife, Amazon, Flipkart, Snapdeal.com (Jasper Infotech Pvt. Ltd.), Myntra, AJIO, Sephora, Bella Vita, FirstCry, The Man Company, Ustraa, and Purpelle.

Key findings of the study

• In 2023, on the basis of type, the shower & bath segment was the highest contributor to the India beauty and personal care market.
• According to the India beauty and personal care market analysis, on the basis of gender, women segment generated the highest revenue in 2023, and is likely to grow at a substantial rate during the forecast period.
• According to the India beauty and personal care market, on the basis of nature, the organic segment was the major revenue contributor in 2022 and is estimated to grow at a significant CAGR during the forecast period.
• In 2023, on the basis of price point, the mass (up to $15) segment was the highest contributor to the India beauty and personal care industry.
• According to the India beauty and personal care market trends, on the basis of distribution channel, online segment will be the fastest growing segment during the forecast period.