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2024

India Beauty and Personal Care Market

India Beauty and Personal Care Market Size, Share, Competitive Landscape and Trend Analysis Report by Type, Gender, Nature, Price Point and Distribution Channel, Opportunity Analysis and Industry Forecast, 2024-2033

CG : Personal care and cosmetic

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Author's: Indranil Chakraborty | Roshan Deshmukh
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The India beauty and personal care market size was valued at $17,768.7 million in 2023 and is estimated to reach $47,023.9 million by 2033, exhibiting a CAGR of 10.2% from 2024 to 2033.

The beauty and personal care market includes a wide range of products that are used for enhancing appearances, personal hygiene, and grooming. The market includes various product categories such as skin care, oral care, hair care, deodorants & fragrances, and personal hygiene products.

India Beauty and Personal Care Market

Key Findings of the Study

  • In 2023, on the basis of type, the shower & bath segment was the highest contributor to the India beauty and personal care industry.
  • According to the India beauty and personal care market, on the basis of gender, women segment generated the highest revenue in 2023, and is likely to grow at a substantial rate during the forecast period.
  • According to the India beauty and personal care market, on the basis of nature, the organic segment was the major revenue contributor in 2022 and is estimated to grow at a significant CAGR during the forecast period.
  • In 2023, on the basis of price point, the mass (up to $15) segment was the highest contributor to the India beauty and personal care market.
  • According to the India beauty and personal care market, on the basis of distribution channel, online segment will be the fastest growing segment during the forecast period.

Market Dynamics

India's beauty and personal care market has witnessed significant growth in recent years, driven by several factors such as the changing lifestyle of the consumers, increasing disposable incomes, rapid urbanization, and growing penetration of some local D2C brands in India.

The growing middle-class population is expected to be a major factor behind the rising demand for beauty and personal care products during the forecast period. The rising disposable income, growing demand for premium skincare and hair care products, rapidly growing per capita consumption of beauty and personal care products, and growing demand for organic and natural materials are some of the major factors that are fueling the India beauty and personal care market growth.

Changing consumer preferences is anticipated to drive the India beauty and personal care market demand for D2C. As Indian consumers become increasingly health-conscious and environmentally aware, there's a growing preference for natural, organic, and ethically sourced products. D2C brands are capitalizing on this trend by offering transparency in their ingredient sourcing and manufacturing processes which resonate with consumers who prioritize authenticity and sustainability. Moreover, the rise of social media influencers and digital marketing has empowered consumers to make informed choices which leads to a shift toward brands that align with their values and beliefs.  

In addition, the desire for personalized experiences is further fueling the demand for D2C beauty and personal care products in India. Consumers are seeking personalized solutions for their skincare and grooming needs, which D2C brands provide through data-driven customization. By collecting information directly from consumers, these brands offer personalized recommendations and product formulations that might enhance the overall customer experience. Furthermore, the convenience and accessibility offered by D2C channels, combined with the ease of online shopping, are attracting a growing segment of tech-savvy Indian consumers who prefer the convenience of doorstep delivery over traditional retail outlets. As a result, changing consumer preferences toward natural, personalized, and convenient beauty and personal care solutions drive the rapid expansion of the D2C beauty and personal care market in India.  

Segmental Overview

According to the India beauty and personal care market analysis, the market is segmented on the basis of type, gender, nature, price point, and distribution channel. On the basis of type, the market is classified into makeup & color cosmetics, deodorants & fragrances, skin & sun care products, hair care products, and shower & bath. On the basis of gender, the market is categorized into women, men, and unisex. Depending on the nature, the market is divided into conventional, organic, and vegan. On the basis of the price point, it is categorized into mass, mid-premium, and premium. Depending on the distribution channel, the market is bifurcated into offline and online.

By Type

On the basis of the type, the shower and bath segment dominated the market, accounting for major India beauty and personal care market share in 2023. Having a shower and bath is one of the regular and essential tasks of any individual. The increased awareness regarding personal hygiene and cleanliness is a major factor behind the higher demand for bath and shower products in India. Moreover, the presence of a huge population coupled with the availability of branded products ranging from lower prices to higher price ranges made the bath and shower products accessible to all sections of the population. Moreover, the growing demand for premium products among Gen Z and Millennials is expected to drive the growth of this segment during the India beauty and personal care market forecast period.

India Beauty and Personal Care Market
By Type
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Deodorants and Fragrances is projected as the most lucrative segment.

By Gender

According to India beauty and personal care market trends, oFn the basis of gender, the women segment dominated in 2023, garnering around half of the India beauty and personal care market size. This is attributed to the greater emphasis on appearance and grooming by the women population in India as compared to men. Beauty and grooming are a form of self-expression. Moreover, the availability of a wide variety of skincare, hair care, and cosmetic products allows women to experiment with different styles and looks, expressing their personality and individuality. Moreover, the rising disposable income of the women population due to a significant increase in women’s employment in India is a major contributor to the India beauty and personal care market growth. According to the Ministry of Labor and Employment, the Female labor force participation (FLFPR) rate was 23.3% in India in 2017-18 which has increased to 32.8% in 2021-22, for the prime working age group (15 years & above). Therefore, the rising focus of the government on women's empowerment and women’s employment coupled with rising disposable incomes has led to the dominance of the women segment in the India beauty and personal care market.

India Beauty and Personal Care Market
By Gender
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Unisex is projected as the most lucrative segment.

By Nature

On the basis of nature, the vegan is estimated to be the fastest-growing segment during the forecast period. Natural and vegan cosmetics are gaining rapid traction among the Indian population, especially among the Millennials and Gen Z. It is estimated that in 2022, around 9% of the Indian population was vegan. This is expected to increase owing to the rising awareness regarding the positive impact of veganism on the environment. Moreover, rising awareness among the population regarding cruelty and the rising prevalence of deadly diseases like H1N1 flu and COVID-19 from animals to humans is boosting the growth of the vegan population in India. Hence, the growing vegan population in the country is expected to drive the demand for vegan beauty and personal care products during the forecast period.

By Price Point

Depending on the price point, the mass segment dominated in 2023. The presence of a huge number of lower and middle-income populations in India is a major factor behind the dominance of the mass segment in the India beauty and personal care market. In 2023, the per capita consumption of beauty and personal care (BPC) was $15. The presence of a wider variety of cheap/affordable BPC products makes it accessible to the majority of the population. On the other hand, the premium is expected to be the fastest-growing segment during the forecast period due to a rise in per capita spending on BPC products. According to the CEO of Nykaa, India is expected to witness a growth in the per capita BPC consumption to $50 by 2030. Nykaa witnessed around $80 per capita consumption in its BPC category in 2022-23, which is five times the national average. Therefore, the growing expenditure on premium BPC products is expected to boost the popularity of the premium segment and creating India beauty and personal care market opportunities for growth.

By Distribution Channel

Depending on the distribution channel, the offline segment was the largest in 2023. This is simply attributed to the widespread presence of traditional offline channels such as specialty beauty and cosmetic stores, supermarkets, hypermarkets, pharmacies, and grocery stores across India that serve to a huge population in the country. However, on the other hand, online is expected to be the fastest-growing segment during the forecast period. This is attributable to the rising penetration of the internet, the growing popularity of e-commerce, and a significant rise in the number of D2C brands in the Indian market is the past few years. According to GoKwik’s network data report 2023, the BPC category observed the highest repeat rate at 30%, followed by fashion at 28%, and electronics at 14%. Moreover, the rapid growth in the popularity of D2C brands such as Nykaa, Sugar Cosmetics, and Mama Earth in the Indian market is significantly fueling the growth of the online segment in the market.

Competitive Analysis

The major key players operating in the India beauty and personal care market include MCAFFEINE, Paavo India, Emmbros Overseas Private Limited, Mama Earth Organics, Nykaa, Vellvette Lifestyle Private Limited (Sugar Cosmetics), Bio Veda Action Research Company, Bombay Shaving Co., Sublime Life, Good Glamm Group, Vanity Wagon, Tira (Reliance Retail), Renee Cosmetics, Kindlife, Amazon, Flipkart, Snapdeal.com (Jasper Infotech Pvt. Ltd.), Myntra, AJIO, Sephora, Bella Vita, FirstCry, The Man Company, Ustraa, and Purpelle.

These competitors are constantly engaged in various developmental strategies such as partnerships, new product launches, and collaborations to gain a competitive edge and stay ahead of the competition.

Example of expansion

  • In February 2024, Tira opened its first store in New Delhi to strengthen its presence and also increase the number of offline stores in India.
  • In May 2023, Nykaa doubled its physical store count from 72 at the end of FY21 to 145 beauty stores in FY23 to achieve optimum offline-online mix and increase its offline presence in India.

Example of partnership

  • In October 2023, Sugar planned to launch K-Beauty Brand Quench Botanics in partnership with Kareena Kapoor Khan, a Bollywood actress, to scale the new Korean skincare brand in India.
  • In August 2023, Korean beauty brand Etude partnered with multi-brand beauty business Tira Beauty to expand its offering in India and broaden its customer base in the country.

Key benefits for stakeholders

  • The study provides an in-depth analysis of the market with current and future trends to elucidate the imminent investment pockets.
  • Information regarding key drivers, restraints, and opportunities along with their impact analysis on the market is provided in the report.
  • Porter's five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • A quantitative analysis of the India beauty and personal care market opportunities from 2024 to 2033 is provided to determine the market potential.

India Beauty and Personal Care Market Report Highlights

Aspects Details
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By Type
  • Makeup and Color Cosmetics
  • Deodorants and Fragrances
  • Skin and Sun Care Products
  • Hair Care Products
  • Shower & Bath
  • Others
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By Gender
  • Women
  • Men
  • Unisex
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By Nature
  • Organic
  • Conventional
  • Vegan
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By Price Point
  • Mass
  • Mid Premium
  • Premium
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By Distribution Channel
  • Offline
  • Online
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Key Market Players

Snapdeal.com (Jasper Infotech Pvt. Ltd.), MCAFFEINE, Paavo India, Emmbros Overseas Private Limited, Sublime Life, Bella Vita, Amazon, Mama Earth Organics, FirstCry, Tira (Reliance Retail), Kindlife, Nykaa, Vanity Wagon, AJIO, Ustraa, Vellvette Lifestyle Private Limited (Sugar Cosmetics), Myntra, Good Glamm Group, Flipkart, Sephora, Bio Veda Action Research Company, Renee Cosmetics, The Man Company, Bombay Shaving Co., Purpelle.

Analyst Review

According to the CXOs, the UK escape room market is anticipated to witness steady growth, due to economic growth and increase in the trend of adventure travel. The key motivating factor of adventure seekers is transformative experiences. In addition, rise in competition among UK escape room companies, the availability of different types of themed rooms, and high discounts for corporate groups foster market growth.

Moreover, rise in the adoption of mobile devices and increase in accessibility of the internet have enhanced communication among adventure seekers, resulting in the exchange of experiences and thoughts personally as well as on social media. This, in turn, motivates other adventure seekers to plan for adventure activities, thus promoting market expansion. In addition, technology has enabled travelers to book their escape room sessions directly with the service provider, thereby cutting the cost for the middle person within the sales channel.

Author Name(s) : Indranil Chakraborty | Roshan Deshmukh
Frequently Asked Questions?

The India beauty and personal care market size was valued at $17,768.7 million in 2023 and is estimated to reach $47,023.9 million by 2033, exhibiting a CAGR of 10.2% from 2024 to 2033.

The India beauty and personal care market registered a CAGR of 10.2% from 2024 to 2033.

Raise the query and paste the link to the specific report and our sales executive will revert with the sample.

The forecast period in the India beauty and personal care market report is from 2024 to 2033.

The top companies that hold the market share in the India beauty and personal care market include MCAFFEINE, Mama Earth Organics, Nykaa, Vellvette Lifestyle Private Limited (Sugar Cosmetics), and others.

The India beauty and personal care market report has 5 segments. The segments are type, gender, nature, price point and distribution channel.

The emerging product type in the India beauty and personal care market are likely to grow at a CAGR of more than 13.6% from 2024 to 2033.

Makeup and Color Cosmetics will dominate the India beauty and personal care market by the end of 2033.

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India Beauty and Personal Care Market