Noise, Vibration, and Harshness (NVH) Materials Market Expected to Reach $21.4 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Noise, Vibration, and Harshness (NVH) Materials Market," The noise, vibration, and harshness materials market size was valued at $12.5 billion in 2021, and is estimated to reach $21.4 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031.

Noise, vibration, and harshness materials are used to lower the amount of noise, vibration, and harshness produced by the vehicle. They are used in a variety of automotive applications like interior trim, body panels, and engine compartments in vehicles. They are also utilized in applications such as elevators, appliances, power tools, and many more. The use of noise-absorbing and dampening agents allows noise, vibration and harshness materials market features to improve a vehicle's comfort, performance, and safety. Rubber in NVH components has a high density, allowing it to absorb sound and vibration effectively and limit vibration transfer from one rigid vehicle component to another. Noise, vibration and harshness materials market are commonly found in a vehicle's fuel system, heating ventilation and air conditioning (HVAC) system, braking system, and chassis for dampening and shock absorption.

The growth of the global noise, vibration, and harshness materials market is majorly attributable to its wide applications in various industries such as absorption, damping, and insulation. Damping is the fastest growing segment with the highest CAGR in noise, vibration, and harshness materials market. The use of damping materials throughout the vehicle allows it to be as quiet and smooth at 60 mph as it is at 15 mph. Road noise tends to cover lower frequencies first, making the system look overly bright when turned up at highway speeds. Sound dampening materials reduces car interior noise levels. Automotive dampers handle the motion of the up and down wheels, assuring the safety of the vehicle. These help in shock absorption by turning mechanical energy into thermal energy, so transferring stress away from the vehicle's chassis in noise, vibration, and harshness industry.

Also, growing demand of NVH materials in elevator boost the market growth of noise, vibration, and harshness materials during the forecast period. Noise, vibration and harshness materials market trends are used to improve elevator operation by reducing noise, vibration, and harshness (NVH), ensuring that elevators provide passengers with a pleasant, quiet ride. It is most commonly found in elevator overrun buffers, engine bearings, cabin isolators, rail isolators, rope buffers, and roller guide mounts. Advanced formulations of (HD) high-definition, elevator overrun buffers will absorb energy substantially better. It can preserve the same load range with a lower buffer diameter or obtain a broader load range while maintaining the diameter. Engine baffles reduce noise and vibration caused by the elevator's engine while also providing isolation and long-term reliability.

However, use of active noise control system in vehicles is projected to hinder the expansion of the market. On the contrary, rise in use of NVH materials in sports, leisure, and gym equipment is expected to offer ample growth opportunities for the noise, vibration and harshness materials market. Noise, vibration and harshness materials market are used to improve the durability and safety of bicycles and electric bicycles. The electric bike functions similarly to a regular bicycle, with pedals that the user must physically manipulate in order to turn the wheels. A battery-powered motor attached to the front or back wheel, depending on the style of bike, provides additional power.

In January 2021, Merida introduced three new electric bikes the eScultura drop-bar road, eSpeeder flat-bar hybrid, and eSilex dirt bike, each having a 250Wh battery and powered by a Mahle ebikemotion X35+ rear hub electric motor with 250 watts of output and 40Nm of torque where Dampers, insulation, Bonnet Liners, and other NVH materials are used to reduce vibration and friction between electric bike components.

The noise, vibration, and harshness materials market is segmented into type, application, end-use industry, and region. On the basis of materials, the market is divided into rubber, thermoplastic polymers, engineering resins and others. On the basis of application, the market is categorized into absorption, insulation, and damping. On the basis of the end-use industry, the market is classified into automotive, aerospace, consumer goods, power tools and others. Region-wise, the noise vibration, and harshness materials market share is studied across North America, Europe, Asia-Pacific, and LAMEA.

The major players operating in the global noise, vibrations and harshness materials market include 3M, BASF SE, Borgers SE & Co. KGaA, Dow, Eagle Industries, Inc., Henkel Corporation, Huntsman International LLC., NITTO DENKO CORPORATION, Roush Enterprises, and Sumitomo Riko Company Limited. These players have adopted several strategies to propel the market of noise, vibration, and harshness materials market during the forecast period.

Key findings of the study:

• By materials, the thermoplastic polymers segment dominated the market in 2021.
• By application, the absorption segment was the highest revenue contributor to the market in 2021.
• By end-use industry, the automotive segment dominated the market in 2021, growing with a CAGR of 5.6%.
• By region, Asia-Pacific was the highest revenue contributed in 2021 and is estimated to register a CAGR of 5.9%.