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Prepaid Card Market by Card Type (Single-purpose prepaid card, and Multi-purpose prepaid card), Usage (General-Purpose Reloadable Card, Gift Card, Government Benefits/Disbursement Card, Incentive/Payroll Card, and Others), Industry Vertical (Retail Establishments, Corporate Institutions, Government, Financial Institutions & Others): Global Opportunity Analysis and Industry Forecast, 2014 - 2022
Update Available On-Demand

Banking
BF_171952
Pages: 172
Mar 2017 | 13402 Views
 
Author(s) : Yogiata, Jeshin & Himal , Supradip Baul
Tables: 45
Charts: 72
 

Prepaid Card Market Overview:

The prepaid card market is projected to grow at a CAGR of 22.7% from 2016 to 2022. The market accounted for $896 billion, and is expected to reach $3,653 billion by 2022. The base year considered for the study is 2015, and the forecast period is 2016‐2022.

Prepaid card is a payment card where funds are connected directly to a card without being linked to a bank account. Prepaid cards are available to everyone, regardless of credit rating, income, or whether someone holds a bank account. These cards are a substitute to a traditional bank accounts, and are a new way of managing money. These cards are widely used in retailer stores, e-commerce, and others. These were primarily introduced to cater to the unbanked population and individuals with limited access to bank services.

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The global prepaid cards market is driven by factors such as increase in awareness and ease-of-access, large number of Internet users, boom in E-commerce industry, and growth in demand for cash alternatives. These factors have increased their adoption in in corporate institutions, government, financial Institutions, & others. Therefore, the global prepaid card market is expected to witness moderate growth in the near future, owing to easy accessibility and flexibility. However, lack of security hampers the Prepaid Card Market Growth. Furthermore, emergence of new applications and growth of unbanked and underbanked population are expected to provide lucrative prepaid card market opportunity.

Segment Overview

The global prepaid card market is segmented on the basis of card type, usage, industry vertical, and geography. Based on the card type, the market is classified into single-purpose prepaid card and multi-purpose prepaid card. In 2015, the single-purpose prepaid card segment dominated the global market in terms of revenue, and is expected to maintain this trend throughout the forecast period, owing to its easy accessibility and flexibility.

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Based on usage, the general purpose reloadable card segment dominated the global market in terms of revenue, and is expected to maintain this trend throughout the forecast period. However, the gift card segment is expected to witness significant growth in the years to come owing to increase in demand for electronic payment.

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Based on prepaid card industry vertical, the retail establishment segment offers lucrative scope to prepaid card industry players, and are expected to exhibit significant growth as compared to the other segments. The prepaid card market analysis was done based on four regions, namely North America, Europe, Asia-Pacific, and LAMEA. Europe accounted for the largest revenue share in the global market, owing to the increase in demand for cash alternatives and rise in the number of unbanked and underbanked population. Conventionally, Asia-Pacific has been a region dominated by the use of cash. In recent years, the upsurge in the use of prepaid cards and subsequent transactions have led to the advancement of the payments ecosystem. This region consists of five major stakeholders in the payments ecosystem: issuing banks, cardholders, merchants, acquiring banks, and card schemes. In Asia-Pacific, economies of scale have improved as a result of growth in credit card usage across a region, which was previously dominated by use of debit cards and cash. Moreover, the number of people connected to the Internet has increased exponentially, thus increasing online transactions, which further creates ample opportunities for the prepaid card market. Prepaid card payments network is continuously impacted by commercial, technological, and regulatory factors. In November, 2016 AirPay (Thailand) partnered with MasterCard and Thanachart Bank to launch AirPay Card, a virtual prepaid card to encourage the growth of e-payments in Thailand by increasing the convenience and security of online transactions.

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Competition Analysis

Comprehensive competitive analyses and profiles of major market players, including American Express Company, Visa Inc. Mastercard Incorporated, PayPal Holdings, Inc., Kaiku Finance, LLC., The Western Union Company, Green Dot Corporation, NetSpend Holding Inc., JP Morgan Chase & Co., and AccountNow Inc. are provided in this report. Presently, the players in the global prepaid card market have adopted product launch and acquisition to expand their customer base and increase their prepaid card market shares.

Increase in awareness and ease of access

The global prepaid card market is expected to grow in the future due to increase in awareness and convenience of their usage as these cards are not linked to the bank accounts of the individuals; hence, there are no overdraft charges to the banks. Moreover, while using prepaid cards, consumers cannot borrow the money and they are limited to use only the amount that is loaded into their cards.

Growth of unbanked and underbanked population

Prepaid cards offer a safe, inexpensive, and essential banking substitute to low-income unbanked and underbanked households. According to a recent study, over 40% of prepaid card holders do not possess a checking account. Unable to access online banking, ATMs, and online shopping, these people thus use prepaid cards for strong involvement in the market. The population of these unbanked and underbanked people is increasing rapidly, thus providing a customer base for prepaid card market in the future.

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Key Benefits Prepaid Card Market:

  • The study provides an in-depth analysis of the global prepaid card market size and forecast to elucidate the prominent investment pockets.

  • Current prepaid card market trends and future estimations have been outlined to determine the overall attractiveness, and single out profitable trends to gain a stronger foothold in the market.

  • The report provides information regarding key drivers, restraints, and opportunities along with their impact analyses on Prepaid Card Market Forecast.

  • The market is analyzed based on various regions, namely North America, Europe, Asia-Pacific, and LAMEA.

Prepaid Card Market Segmentation:

By Card Type

  • Single-purpose Prepaid Card

  • Multi-purpose Prepaid Card

By Usage

  • General-Purpose Reloadable Card

  • Gift Card

  • Government Benefits/Disbursement Card

  • Incentive/Payroll Card

  • Others

By Industry Vertical

  • Retail Establishments

  • Corporate Institutions

  • Government

  • Financial Institutions & Others

By Geography

  • North America

    • U.S.

    • Mexico

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Rest of Europe

  • Asia-Pacific

    • India

    • China

    • Japan

    • South Korea

    • Rest of Asia-Pacific

  • LAMEA

    • Latin America

    • Middle East

    • Africa

 

CHAPTER 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top winning strategies
3.2.3. Top investment pockets

3.3. PORTER’S FIVE FORCES ANALYSIS

3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitutes
3.3.4. Threat of new entrants
3.3.5. Intensity of competitive rivalry

3.4. MARKET PLAYER COMPARISON CHART
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Increase in demand for cash alternatives
3.5.1.2. Prepaid-based remittance feature
3.5.1.3. High number of Internet users and booming E-commerce industry

3.5.2. Restraint

3.5.2.1. Prone to fraudulent attacks

3.5.3. Opportunities

3.5.3.1. Increase in unbanked and under banked population
3.5.3.2. Change in demographics landscape

CHAPTER 4 PREPAID CARD MARKET, BY CARD TYPE

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. MULTI-PURPOSE PREPAID CARD

4.2.1. Introduction
4.2.2. Key market trends, growth factors, and opportunities
4.2.3. Market size and forecast

4.3. SINGLE-PURPOSE PREPAID CARD

4.3.1. Introduction
4.3.2. Key market trends, growth factors, and opportunities
4.3.3. Market size and forecast

CHAPTER 5 PREPAID CARD MARKET, BY USAGE

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. GENERAL PURPOSE RELOADABLE CARD

5.2.1. Introduction
5.2.2. Key market trends, growth factors, and opportunities
5.2.3. Market size and forecast

5.3. GIFT CARD

5.3.1. Introduction
5.3.2. Key market trends, growth factors, and opportunities
5.3.3. Market size and forecast

5.4. GOVERNMENT BENEFITS/DISBURSEMENT CARD

5.4.1. Introduction
5.4.2. Key market trends, growth factors, and opportunities
5.4.3. Market size and forecast

5.5. INCENTIVE/PAYROLL CARD

5.5.1. Introduction
5.5.2. Key market trends, growth factors, and opportunities
5.5.3. Market size and forecast

5.6. OTHERS

5.6.1. Introduction
5.6.2. Key market trends, growth factors, and opportunities
5.6.3. Market size and forecast

CHAPTER 6 PREPAID CARD MARKET, BY INDUSTRY VERTICAL

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. RETAIL ESTABLISHMENTS

6.2.1. Introduction
6.2.2. Key market trends, growth factors, and opportunities
6.2.3. Market size and forecast

6.3. CORPORATE INSTITUTIONS

6.3.1. Introduction
6.3.2. Key market trends, growth factors, and opportunities
6.3.3. Market size and forecast

6.4. GOVERNMENT

6.4.1. Introduction
6.4.2. Key market trends, growth factors, and opportunities
6.4.3. Market size and forecast

6.5. FINANCIAL INSTITUTIONS AND OTHERS

6.5.1. Introduction
6.5.2. Key market trends, growth factors, and opportunities
6.5.3. Market size and forecast

CHAPTER 7 PREPAID CARD MARKET, BY GEOGRAPHY

7.1. OVERVIEW

7.1.1. Market size and forecast

7.2. NORTH AMERICA

7.2.1. Introduction
7.2.2. Key market trends, growth factors, and opportunities
7.2.3. Market size and forecast
7.2.4. U.S.

7.2.4.1. Market size and forecast

7.2.5. Canada

7.2.5.1. Market size and forecast

7.2.6. Mexico

7.2.6.1. Market size and forecast

7.3. EUROPE

7.3.1. Introduction
7.3.2. Key market trends, growth factors, and opportunities
7.3.3. Market size and forecast
7.3.4. UK

7.3.4.1. Market size and forecast

7.3.5. Germany

7.3.5.1. Market size and forecast

7.3.6. France

7.3.6.1. Market size and forecast

7.3.7. Italy

7.3.7.1. Market size and forecast

7.3.8. Rest of Europe

7.3.8.1. Market size and forecast

7.4. ASIA-PACIFIC

7.4.1. Introduction
7.4.2. Key market trends, growth factors, and opportunities
7.4.3. Market size and forecast
7.4.4. Japan

7.4.4.1. Market size and forecast

7.4.5. South Korea

7.4.5.1. Market size and forecast

7.4.6. China

7.4.6.1. Market size and forecast

7.4.7. India

7.4.7.1. Market size and forecast

7.4.8. Rest of Asia-Pacific

7.4.8.1. Market size and forecast

7.5. LAMEA

7.5.1. Introduction
7.5.2. Key market trends, growth factors, and opportunities
7.5.3. Market size and forecast
7.5.4. Latin America

7.5.4.1. Market size and forecast

7.5.5. Middle East

7.5.5.1. Market size and forecast

7.5.6. Africa

7.5.6.1. Market size and forecast

CHAPTER 8 RELATED INDUSTRY INSIGHTS

8.1. MOBILE PAYMENTS MARKET

8.1.1. Executive Summary

8.2. ONLINE BANKING MARKET

8.2.1. Executive Summary

CHAPTER 9 COMPANY PROFILES

9.1. AMERICAN EXPRESS COMPANY

9.1.1. Company overview
9.1.2. Company product portfolio
9.1.3. Historic business performance
9.1.4. Customer service footprints & FTEs

9.1.4.1. Service channels

9.1.4.1.1. Applications
9.1.4.1.2. Mail service channel
9.1.4.1.3. Voice service channel

9.1.4.2. Executive Speak

9.1.5. Key strategic moves and developments

9.2. NETSPEND HOLDINGS, INC

9.2.1. Company overview
9.2.2. Company product portfolio
9.2.3. Historic business performance (reloadable prepaid cards)
9.2.4. Customer service footprints & FTEs

9.2.4.1. Service channels

9.2.4.1.1. Applications
9.2.4.1.2. Mail service channel
9.2.4.1.3. Voice service channel

9.2.4.2. Executive Speak

9.2.5. Key strategic moves and developments

9.3. GREEN DOT CORPORATION

9.3.1. Company overview
9.3.2. Company product portfolio
9.3.3. Historic business performance
9.3.4. Customer Service Footprints & FTEs

9.3.4.1. Service channels

9.3.4.1.1. Applications
9.3.4.1.2. Voice service channel
9.3.4.1.3. Mail/Written/Email

9.3.4.2. Executive Speak

9.3.5. Key strategic moves and developments

9.4. UNIRUSH, LLC

9.4.1. Company overview
9.4.2. Company product portfolio
9.4.3. Historic business performance
9.4.4. Customer service footprints & FTEs

9.4.4.1. Service channels

9.4.4.1.1. Applications
9.4.4.1.2. Voice service channel
9.4.4.1.3. Message/Mail

9.4.4.2. Executive Speak

9.4.5. Key strategic moves and developments

9.5. PAYPAL HOLDINGS, INC.

9.5.1. Company overview
9.5.2. Company product portfolio
9.5.3. Historic business performance
9.5.4. Customer service footprints & FTEs

9.5.4.1. Service channels

9.5.4.1.1. Applications
9.5.4.1.2. Mail service channel
9.5.4.1.3. Voice service channel

9.5.4.2. Executive Speak

9.5.5. Key strategic moves and developments

9.6. JPMORGAN CHASE & CO.

9.6.1. Company overview
9.6.2. Company product portfolio
9.6.3. Historic business performance
9.6.4. Customer service footprints & FTEs

9.6.4.1. Service channels

9.6.4.1.1. Applications
9.6.4.1.2. Voice service channel

9.6.4.2. Executive Speak

9.6.5. Key strategic moves and developments

9.7. BBVA COMPASS BANCSHARES, INC.

9.7.1. Company overview
9.7.2. Company product portfolio
9.7.3. Historic business performance
9.7.4. Customer service footprints & FTEs

9.7.4.1. Service channels

9.7.4.1.1. Applications
9.7.4.1.2. Voice service channel
9.7.4.1.3. Chat

9.7.4.2. Executive Speak

9.7.5. Key strategic moves and developments

9.8. H&R BLOCK INC

9.8.1. Company overview
9.8.2. Company product portfolio
9.8.3. Historic business performance (reloadable prepaid cards)
9.8.4. Customer service footprints & FTEs

9.8.4.1. Service channels

9.8.4.1.1. Applications
9.8.4.1.2. Voice service channel
9.8.4.1.3. Chat service channel

9.8.4.2. Executive Speak

9.8.5. Key strategic moves and developments

9.9. KAIKU FINANCE, LLC.

9.9.1. Company overview
9.9.2. Company product portfolio
9.9.3. Historic business performance (reloadable prepaid cards)
9.9.4. Customer service footprints & FTEs

9.9.4.1. Service channels

9.9.4.1.1. Applications
9.9.4.1.2. Mail service channel
9.9.4.1.3. Voice service channel

9.9.4.2. Executive Speak

9.9.5. Key strategic moves and developments

9.10. MANGO FINANCIAL, INC.

9.10.1. Company overview
9.10.2. Company product portfolio
9.10.3. Customer service footprints & FTEs

9.10.3.1. Service channels

9.10.3.1.1. Applications
9.10.3.1.2. Voice service channel
9.10.3.1.3. Mail/Written

9.10.3.2. Executive Speak

9.10.4. Key strategic moves and developments

LIST OF TABLES

TABLE 1. GLOBAL PREPAID CARD MARKET, BY CARD TYPE, 2014-2022 ($BILLION)
TABLE 2. MULTI-PURPOSE PREPAID CARD MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 3. SINGLE-PURPOSE PREPAID CARD MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 4. GLOBAL PREPAID CARD MARKET, BY USAGE, 2014-2022 ($BILLION)
TABLE 5. PREPAID CARD MARKET FOR GENERAL PURPOSE RELOADABLE CARD, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 6. PREPAID CARD MARKET FOR GIFT CARD, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 7. PREPAID CARD MARKET FOR GOVERNMENT BENEFITS/DISBURSEMENT CARD, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 8. PREPAID CARD MARKET FOR INCENTIVE/PAYROLL CARD, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 9. PREPAID CARD MARKET FOR OTHERS, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 10. GLOBAL PREPAID CARD MARKET, BY INDUSTRY VERTICAL, 2014-2022 ($BILLION)
TABLE 11. PREPAID CARD MARKET FOR RETAIL ESTABLISHMENTS, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 12. PREPAID CARD MARKET FOR CORPORATE INSTITUTIONS, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 13. PREPAID CARD MARKET FOR GOVERNMENT, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 14. PREPAID CARD MARKET FOR FINANCIAL INSTITUTIONS AND OTHERS, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 15. PREPAID CARD MARKET, BY GEOGRAPHY, 2014-2022 ($BILLION)
TABLE 16. NORTH AMERICA PREPAID CARD MARKET, BY CARD TYPE, 2014-2022 ($BILLION)
TABLE 17. NORTH AMERICA PREPAID CARD MARKET, BY USAGE, 2014-2022 ($BILLION)
TABLE 18. NORTH AMERICA PREPAID CARD MARKET, BY INDUSTRY VERTICAL, 2014-2022 ($BILLION)
TABLE 19. NORTH AMERICA PREPAID CARD MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 20. EUROPE PREPAID CARD MARKET, BY CARD TYPE, 2014-2022 ($BILLION)
TABLE 21. EUROPE PREPAID CARD MARKET, BY USAGE, 2014-2022 ($BILLION)
TABLE 22. EUROPE PREPAID CARD MARKET, BY INDUSTRY VERTICAL, 2014-2022 ($BILLION)
TABLE 23. EUROPE PREPAID CARD MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 24. ASIA-PACIFIC PREPAID CARD MARKET, BY CARD TYPE, 2014-2022 ($BILLION)
TABLE 25. ASIA-PACIFIC PREPAID CARD MARKET, BY USAGE, 2014-2022 ($BILLION)
TABLE 26. ASIA-PACIFIC PREPAID CARD MARKET, BY INDUSTRY VERTICAL, 2014-2022 ($BILLION)
TABLE 27. ASIA-PACIFIC PREPAID CARD MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 28. LAMEA PREPAID CARD MARKET, BY CARD TYPE, 2014-2022 ($BILLION)
TABLE 29. LAMEA PREPAID CARD MARKET, BY USAGE, 2014-2022 ($BILLION)
TABLE 30. LAMEA PREPAID CARD MARKET, BY INDUSTRY VERTICAL, 2014-2022 ($BILLION)
TABLE 31. LAMEA PREPAID CARD MARKET, BY COUNTRY, 2014-2022 ($BILLION)
TABLE 32. AMERICAN EXPRESS COMPANY: SNAPSHOT
TABLE 33. AMERICAN EXPRESS COMPANY:PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 34. AMERICAN EXPRESS COMPANY: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 35. NETSPEND HOLDINGS INC.: COMPANY SNAPSHOT
TABLE 36. NETSPEND HOLDINGS INC.: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 37. NETSPEND HOLDINGS INC.: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 38. GREEN DOT CORPORATION: COMPANY SNAPSHOT
TABLE 39. GREEN DOT CORPORATION: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 40. GREEN DOT CORPORATION: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 41. UNIRUSH, LLC: COMPANY SNAPSHOT
TABLE 42. UNIRUSH, LLC: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 43. UNIRUSH, LLC: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 44. PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT
TABLE 45. PAYPAL HOLDINGS, INC.: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 46. PAYPAL HOLDINGS, INC.: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 47. JPMORGAN CHASE & CO.: COMPANY SNAPSHOT
TABLE 48. JPMORGAN CHASE & CO.: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 49. JPMORGAN CHASE & CO.: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 50. BBVA COMPASS BANCSHARES, INC.: COMPANY SNAPSHOT
TABLE 51. BBVA COMPASS BANCSHARES, INC.: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 52. BBVA COMPASS BANCSHARES, INC.: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 53. H&R BLOCK INC.: COMPANY SNAPSHOT
TABLE 54. H&R BLOCK INC.: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 55. H&R BLOCK INC.: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 56. KAIKU FINANCE, LLC.: COMPANY SNAPSHOT
TABLE 57. KAIKU FINANCE, LLC.: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 58. KAIKU FINANCE, LLC.: PREPAID CARD PRODUCT PORTFOLIO DETAILS
TABLE 59. MANGO FINANCIAL, INC.: COMPANY SNAPSHOT
TABLE 60. MANGO FINANCIAL, INC.: PREPAID CARD PRODUCT PORTFOLIO, BY FEE STRUCTURE
TABLE 61. MANGO FINANCIAL, INC.: PREPAID CARD PRODUCT PORTFOLIO DETAILS

LIST OF FIGURES

FIGURE 1. SEGMENTATION
FIGURE 2. TOP IMPACTING FACTORS
FIGURE 3. TOP WINNING STRATEGIES: PERCENTAGE DISTRIBUTION (2013-2016)
FIGURE 4. TOP WINNING STRATEGIES: NATURE AND TYPE
FIGURE 5. TOP INVESTMENT POCKETS IN GLOBAL PREPAID CARD MARKET, BY INDUSTRY VERTICAL
FIGURE 6. PORTER’S FIVE FORCES ANALYSIS
FIGURE 7. COMPARATIVE REGIONAL SHARE ANALYSIS OF MULTI-PURPOSE PREPAID CARD MARKET, 2015 & 2022 (%)
FIGURE 8. GLOBAL MULTI-PURPOSE PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 9. COMPARATIVE REGIONAL SHARE ANALYSIS OF SINGLE-PURPOSE PREPAID CARD MARKET, 2015 & 2022 (%)
FIGURE 10. GLOBAL SINGLE-PURPOSE PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 11. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR GENERAL PURPOSE RELOADABLE CARD, 2015 & 2022 (%)
FIGURE 12. PREPAID CARD MARKET FOR GENERAL PURPOSE RELOADABLE CARD, 2014-2022 ($BILLION)
FIGURE 13. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR GIFT CARD, 2015 & 2022 (%)
FIGURE 14. PREPAID CARD MARKET FOR GIFT CARD, 2014-2022 ($BILLION)
FIGURE 15. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR GOVERNMENT BENEFITS/DISBURSEMENT CARD, 2015 & 2022 (%)
FIGURE 16. GLOBAL PREPAID CARD MARKET FOR GOVERNMENT BENEFITS/DISBURSEMENT CARD, 2014-2022 ($BILLION)
FIGURE 17. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR INCENTIVE/PAYROLL CARD, 2015 & 2022 (%)
FIGURE 18. GLOBAL PREPAID CARD MARKET FOR INCENTIVE/PAYROLL CARD, 2014-2022 ($BILLION)
FIGURE 19. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR OTHERS, 2015 & 2022 (%)
FIGURE 20. GLOBAL PREPAID CARD MARKET FOR OTHERS, 2014-2022 ($BILLION)
FIGURE 21. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR RETAIL ESTABLISHMENTS, 2015 & 2022 (%)
FIGURE 22. GLOBAL PREPAID CARD MARKET FOR RETAIL ESTABLISHMENTS, 2014-2022 ($BILLION)
FIGURE 23. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR CORPORATE INSTITUTIONS, 2015 & 2022 (%)
FIGURE 24. GLOBAL PREPAID CARD MARKET FOR CORPORATE INSTITUTIONS, 2014-2022 ($BILLION)
FIGURE 25. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR GOVERNMENT, 2015 & 2022 (%)
FIGURE 26. GLOBAL PREPAID CARD MARKET FOR GOVERNMENT, 2014-2022 ($BILLION)
FIGURE 27. COMPARATIVE REGIONAL SHARE ANALYSIS OF PREPAID CARD MARKET FOR FINANCIAL INSTITUTIONS AND OTHERS, 2015 & 2022 (%)
FIGURE 28. GLOBAL PREPAID CARD MARKET FOR FINANCIAL INSTITUTIONS AND OTHERS, 2014-2022 ($BILLION)
FIGURE 29. U.S. PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 30. CANADA PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 31. MEXICO PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 32. UK PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 33. GERMANY PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 34. FRANCE PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 35. ITALY PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 36. REST OF EUROPE PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 37. JAPAN PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 38. SOUTH KOREA PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 39. CHINA PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 40. INDIA PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 41. REST OF ASIA-PACIFIC PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 42. LATIN AMERICA PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 43. MIDDLE EAST PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 44. AFRICA PREPAID CARD MARKET, 2014-2022 ($BILLION)
FIGURE 45. AMERICAN EXPRESS COMPANY: NET SALES & CUSTOMER BASE (2013-2015)
FIGURE 46. AMERICAN EXPRESS COMPANY: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 47. AMERICAN EXPRESS COMPANY: APPLICATION DETAILS
FIGURE 48. NETSPEND HOLDING INC.: NET SALES & CUSTOMER BASE (2013-2015)
FIGURE 49. NETSPEND HOLDING INC.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 50. NETSPEND HOLDING INC.: APPLICATION DETAILS
FIGURE 51. GREEN DOT CORPORATION: NET SALES & CUSTOMER BASE (2012-2016)
FIGURE 52. GREEN DOT CORPORATION: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 53. GREEN DOT CORPORATION: APPLICATION DETAILS
FIGURE 54. UNIRUSH LLC.: CUSTOMER BASE (2013-2016)
FIGURE 55. UNIRUSH LLC.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 56. UNIRUSH LLC.: APPLICATION DETAILS
FIGURE 57. PAYPAL HOLDINGS, INC.: NET SALES & CUSTOMER BASE (2014-2016)
FIGURE 58. PAYPAL HOLDINGS, INC.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 59. PAYPAL HOLDINGS, INC.: APPLICATION DETAILS
FIGURE 60. JPMORGAN CHASE & CO.: NET SALES & CUSTOMER BASE (2014-2016)
FIGURE 61. JPMORGAN CHASE & CO.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 62. JPMORGAN CHASE & CO.: APPLICATION DETAILS
FIGURE 63. BBVA COMPASS BANCSHARES, INC.: NET SALES (2013-2016)
FIGURE 64. BBVA COMPASS BANCSHARES, INC.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 65. BBVA COMPASS BANCSHARES, INC.: APPLICATION DETAILS
FIGURE 66. H&R BLOCK INC.: NET SALES & CUSTOMER BASE (2013-2015)
FIGURE 67. H&R BLOCK INC.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 68. H&R BLOCK INC.: APPLICATION DETAILS
FIGURE 69. KAIKU FINANCE, LLC.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 70. KAIKU FINANCE, LLC.: APPLICATION DETAILS
FIGURE 71. MANGO FINANCIAL, INC.: CUSTOMER SERVICE FOOTPRINTS & FTES
FIGURE 72. MANGO FINANCIAL, INC.: APPLICATION DETAILS

 
 

The global prepaid card market has been gaining prominence in the recent years, owing to increase in awareness and convenience of their usage as these cards are not linked to the bank accounts of individuals. This eliminates the need for overdraft charges paid to banks by individuals. However, prepaid cards users cannot borrow the money, rather can only use the amount that is loaded into their cards. The acceptance of these cards was higher in developing economies than the developed countries.

Single-purpose prepaid card spending gained impetus in 2015, which in turn increased the adoption of prepaid cards in industry verticals such as retail establishment, corporate institutions, government, and others. In addition, developments in electronic payment and smart cards have propelled the market growth. For instance, in 2016, American Express launched Amex for Developers, a new portal providing a single point of access to company APIs and developer resources in categories such as payment services, customized experiences, data intelligence, and fraud prevention.

Market players have focused on developing innovative strategies for the adoption of prepaid cards in corporate institutions and government for ease of accessibility. Prepaid cards were introduced to aim at cater to the unbanked population who have limited access to bank accounts. However, the demand for these cards has increased in the recent years among traditional banking users, owing to increase in awareness and ease of access.

Rapid expansion of the e-commerce industry has compelled customers to use plastic money rather than cash. As stated by several banks, the new-age segment is one of the key factors driving sales transaction through credit, debit, and prepaid cards, globally. However, these advanced payment methods are prone to hacking, as these cards do not have security measures to prevent payment frauds. North America is the major revenue contributor in the global market, followed by Europe. The prepaid card markets in Asia-Pacific and LAMEA regions are expected to grow significantly during the forecast period.

 

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