According to a new report published by Allied Market Research, titled, “Organic Fruits and Vegetables Market by Product Type, Form, End User and Distribution Channel: Opportunity Analysis and Industry Forecast, 2020–2027,”
The global organic fruits and vegetables market size is expected to reach $55,863.52 million by 2027 at a CAGR of 7.9% from 2020 to 2027.
Most of the organic agri-inputs are used for cultivation of the organic fruits and vegetables. Organic agri-input includes organic manure, fertilizer, agro-chemicals, and seeds. And these agri-inputs are generally made and cultured organically. For instance, organic fertilizers are derived from animal matter, animal excreta, human excreta, and vegetable matter. Naturally occurring organic fertilizers include animal wastes from meat processing, peat, manure, slurry, and guano. Increasing awareness regarding the benefits of the organic food products and growing disposable income of the people are majorly influencing the growth of the organic fruits and vegetables market during the forecast period 2020-2027. Furthermore, consumers are now more informed and concerns about the food quality issues and want to be get informed with ingredients content and how fruits and vegetables were cultivated.
Lack of awareness about the organic fruits and vegetables and non- affordable prices of the organically cultivated food crops and plants, are likely to challenge the growth of the global organic fruits and vegetables market.
Furthermore, most of the countries government is actively supporting to increase the area under organic farming owing to environmental and health benefits such it reduce the exposure to pesticides and chemicals, reduce the global warming and it builds healthy soil.
According the organic fruits and vegetables market analysis, the organic fruits and vegetables market is segmented into product type, form, end user and distribution channel and region. By product type, it is categorized into organic fruits and organic vegetables. Depending on form, it is fragmented into fresh and froze. According to end user, market is segmented in to residential and commercial. On the basis of distribution channel, it is differentiated into supermarkets, hypermarkets, convenience store, online sale channel and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Switzerland, UK, Sweden, Rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, India, Rest of Asia-Pacific) and LAMEA (Brazil, Peru, Rest of LAMEA)
On the basis of product type, the organic vegetables segment was valued at $7,692.25 million in 2019, and is projected to reach $15,597.24 million by 2027, registering a CAGR of 9.4% from 2020 to 2027. Organic vegetables are free of chemical residues, which are probably found in non-organic vegetables. In most of the countries vegetables are un-detachable part of the regular meal, this is due to ample amount of availability in countries like China and India. Furthermore, the major attributes which contributes to the growth of the organic vegetables market are benefits associated with the consumption of organic vegetables such as vegetables contain phytochemicals. These special compounds work to protect or repair cells from damage, help lower cholesterol, keep vision healthy and more! Also, vegetables contain lots of vitamins and Organic Vegetables.
On the basis of form, the frozen organic fruits and vegetable segment is estimated to reach $39,253.51 million by 2027, at a CAGR of 7.5%. Frozen organic fruits and vegetables are majorly preferred to buy in urban area owing to its high perishability. Most frozen fruits and veggies are frozen shortly after they’re harvested, they’re allowed to fully ripen, which means they’re chock full of vitamins, Organic Vegetables, and antioxidants, and freezing locks in many of their nutrients. According to Scientists from Leatherhead Food Research and University of Chester, Frozen fruits and vegetables has been shown to be just as nutrient-rich, or even superior to fresh fruits and vegetables.
In end user segment, commercial segments has been growing at highest CAGR rate i.e. 9.6%. This is majorly attributed to growing demand for organic labeled ready-to-eat and ready-to-drink products. Growing global food and beverage industry and innovations in the food and beverages are incredibly influencing the demand for the organic fruits and vegetables. People are searching for authentic and trusted labeled brands of organic fruits and vegetable products so commercial famous brands of food and beverages are actively investing in the organic products segment and spending time and money for research and development activities. For instance, according to Institute of Food Technologists, Global sales of packaged foods and drinks topped $2.1 trillion in 2017 and are projected to increase at a compound annual growth rate of 2.2% through 2022.
According to organic fruits and vegetables market trends, on the basis of distribution channel, the convenience stores segment was valued at $4,478.52 million in 2019, and is expected to reach $7,521.85 million by 2027, registering a CAGR of 6.9% from 2020 to 2027. This is majorly attributed to the growing demand of organic fruits and vegetables for household consumption, where massive amount of organic fruits and vegetables is getting demanded. Organic fruits and vegetables is mainly conducted through nearby shops and vegetable market, as it is frequent and daily need. Furthermore, organic vegetables are majorly prefer to consume fresh so people extremely avoid to purchase to in bulk quantity and to store, this why convenience store for organic fruits and vegetables segment has been hold considerable major share in global organic fruits and vegetables market.
Region wise, Asia Pacific is holding considerable market size for organic fruits and vegetables and is expected to continue its market holding during the forecast period 2020-2027. Growing disposable income, high standard of life and high spending for healthy life style are major attributes for the growth of the organic fruits and vegetables market in Asia Pacific region. Growing demand for food and beverages in the form of ready-to-eat, ready-to-drink, packaged, frozen are significantly adding to the growth of the organic fruits and vegetables market during the forecast period 2021-2027. Furthermore, government is actively supporting for organic farming in order to reduce the air and water pollution in their respective countries. For instance, according to FAO, Agriculture is significant source of air pollution. It is the dominant anthropogenic source of ammonia. Livestock account for about 40 percent of global emissions, mineral fertilizers for 16 percent and biomass burning and crop residues for about 18 percent.
The players operating in the Organic Fruits and Vegetables industry have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include The Whitewave Foods Company, H.J. Heinz Company, CSC Brands LP (Campbell Soup Company), General Mills, Inc., Juices International Pty. Ltd., Activz, Z Natural Foods, LLC., Organic Valley Family of Farms, Iceland Foods Ltd, Green Organic Vegetable Inc. and DMH Ingredients.
Key findings of the study
- The organic fruits and vegetables market size was valued at $30,772.22 million in 2019, and is estimated to reach $55,863.52 million by 2027, growing at a CAGR of 7.9% during the forecast period.
- By product type, the organic vegetables segment is estimated to witness the fastest growth, registering a CAGR of 9.4% during the forecast period.
- In 2019, depending on end user, the residential segment was valued at $ 21,739.71 million, accounting for 7.1% of the global organic fruits and vegetables market share.
- In 2019, the China was the most prominent market in Asia Pacific market, and is projected to reach $7,036.69 million by 2027, growing at a CAGR of 13.4% during the forecast period.