U.S. and Canada Professional Hair Removal Wax Market Expected to Reach $2,127.7 million by 2030—Allied Market Research

“The U.S. and Canada professional hair removal wax market is witnessing a significant shift toward natural and skin-friendly formulations, sustainable packaging, and the growing adoption of at-home waxing solutions alongside the continued demand for professional salon services.”

The professional hair removal wax market in the U.S. and Canada includes a range of products and services designed to support professional grooming practices in salons, spas, and independent esthetician studios. The market encompasses hard wax and soft wax, both widely used for procedures such as full body waxing, facial waxing, brow/lip waxing, and other applications. These solutions cater to beauty professionals seeking effective, long-lasting hair removal treatments that enhance client satisfaction and loyalty. The market further extends across distribution through both B2B (salons, spas, professional suppliers) and B2C (retail, e-commerce) channels, serving a growing consumer base that prioritizes personal care, aesthetics, and hygiene. 

In the U.S. and Canada, personal care and beauty have become integral parts of daily routines, with consumers increasingly prioritizing grooming as a part of self-care. Growth in awareness about outward appearance, combined with rising focus on wellness and confidence, has been a key driver for hair removal wax adoption. Moreover, the rise in male grooming trends across North America has broadened the consumer base beyond women. This lifestyle shift continues to fuel demand for hair removal wax products in both professional and at-home segments. 

However, strong demand, concerns remain regarding chemical-rich grooming products. Prolonged use of synthetic waxes may lead to skin irritation, allergies, or long-term damage. There is a growing preference for natural and hypoallergenic formulations owing to rise in awareness about ingredient safety among consumers in North America. Rise in awareness of these risks is projected to limit the growth of conventional chemical-based products, placing greater pressure on manufacturers to innovate safer alternatives. 

Moreover, Social media platforms such as Instagram, TikTok, and YouTube play a major role in shaping beauty trends in North America. Celebrity endorsements, influencer reviews, and user-generated content continue to drive awareness and trust in waxing brands. U.S. and Canadian consumers, particularly millennials and Gen Z, rely heavily on social media for grooming recommendations. This presents a strong opportunity for hair removal wax brands to expand visibility and market penetration through digital campaigns and influencer collaborations. 

Moreover

The U.S. and Canada professional hair removal wax market is segmented into wax type, application, end user, distribution channel, and country. By wax type, the market is divided into hard wax and soft wax. By application, it is categorized into full body waxing, facial waxing, brow/lip waxing, and others. By end user, the market is categorized into waxing salons, beauty spas, and independent estheticians. By distribution channel, the market is bifurcated into B2B (professional suppliers, distributors) and B2C (retail, e-commerce). By country, it is analyzed across the U.S. and Canada. 

By wax type, the hard wax segment dominated the U.S. and Canada professional hair removal wax market in 2024 and is anticipated to maintain its dominance during the forecast period. The hard wax segment has gained notable traction for sensitive zones including the face, underarms, and bikini area, where its gentle application and ability to grip coarse hair without adhering strongly to the skin make it effective. Its popularity among estheticians is fostered by newer formulations designed for different skin types, which reduce discomfort and broaden its professional use.

By application, the facial waxing segment held the major U.S. and Canada professional hair removal wax market share in 2024 and is anticipated to maintain its dominance during the forecast period. Rise in consumer interest in quick, non-invasive facial grooming services also drives the growth of the segment. The brow and lip waxing segment is also projected to contribute significantly toward market growth. Brow and lip waxing refers to routine, high-frequency services in professional salons, with estheticians increasingly combining these offerings with other beauty treatments. 

By end user, the waxing salons segment dominated the U.S. and Canada professional hair removal wax market in 2024 and is anticipated to maintain its dominance during the forecast period. The waxing salons segment dominates the U.S. and Canada professional hair removal wax market, accounting for nearly half of overall revenue. Waxing salons specialize in waxing services, have a strong brand visibility, and exhibit the ability to handle high client volumes. 

By distribution channel, the B2B channels segment dominated the U.S. and Canada professional hair removal wax market in 2024 and is anticipated to maintain its dominance during the forecast period. The B2B channels comprise wholesale suppliers, distributors, and salon partnerships. The B2B segment dominates the market, as professional-grade products are primarily sold directly to service providers. B2C distribution is experiencing rapid growth through e-commerce platforms and retail outlets, catering to consumers purchasing professional-grade wax for at-home use. 

The key players profiled in the U.S. and Canada professional hair removal wax market report include CIRéPIL, American International Industries, Inc., Tuel | Berodin, Nacach Wax, Filo Bianco SRL, Reckitt Benckiser Group PLC, Starpil Wax USA, Church and Dwight co. Inc., Depilève and Lycon cosmetics USA. 

Key Findings of the Study

• By wax type, the soft wax segment was the highest revenue contributor to the market in 2024. 
• By application, the full body waxing segment held the largest revenue share in 2024.
• By end user, the waxing salons segment dominated the market in 2024, and is expected to continue this trend during the forecast period.
• By distribution channel, the B2B segment dominated the market in 2024.