Allied Market Research

2024

Ad Tech Platform Market

Ad Tech Platform Market Size, Share, Competitive Landscape and Trend Analysis Report by Ad Network, by Trading Desks, by Mobile Ad Platforms, by Content Bundling Platforms, by Analytics and Reporting Platforms and by Other : Opportunity Analysis and Industry Forecast, 2023-2032

IC : Other

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Author's: | Onkar Sumant
Publish Date:

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Market Snapshot

The report provides quantitative and qualitative analysis of the global Ad tech platform market from 2023 to 2032 to help stakeholders understand the real industry scenario. The report involves the study of the provincial as well as the global market. All the information pertaining to the Ad tech platform market are obtained from highly reliable sources and are thoroughly examined as well as testified by the market experts.

Research Methodology

The research method of the global Ad tech platform market involves large-scale primary and secondary research. The primary research involves extensive discussion with an array of valued participants, whereas, the secondary research includes a sizeable amount of product/service literatures. Moreover, genuine industry bulletins, press releases, and government sites have been examined and studied to bring about high-value industry insights.

Market Segmentation

The report segments the global Ad tech platform market on the basis of by ad network, by trading desks, by mobile ad platforms, by content bundling platforms, by analytics and reporting platforms, by other, By region, the global Ad tech platform market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Regions Covered

Regions covered

North America

Europe

Asia-Pacific

LAMEA

U.S., Canada, and Mexico

Germany, France, UK, Italy, and the Rest of Europe

China, Japan, India, South Korea, and the Rest of Asia-Pacific

Latin America, Middle East, and Africa

Major Players

The key market players analyzed in the global Ad tech platform market report include Google Adwords, AdExchanger, DoubleClick, Turn Inc, Liveramp, Comscore, Adobe Advertising Cloud, Rubicon Project, StrikeAd, Vistar Media. These market players have incorporated several strategies, which include partnership, expansion, collaboration, joint ventures, and others to maintain their stand in the industry.

Key Companies identified in the report are Google Adwords, AdExchanger, DoubleClick, Turn Inc, Liveramp, Comscore, Adobe Advertising Cloud, Rubicon Project, StrikeAd, Vistar Media

The Key Questions Answered From The Report Are Provided Below:

  • What are the key market players active in the global Ad tech platform market?

  • What are the prevailing market dynamics in the market?

  • What are the current trends that are likely to determine the global Ad tech platform market analysis in the next few years?

  • What are the driving factors, restraints, and opportunities in the market?

  • What are the forecasts for the future that would aid in taking further tactical steps to boost the global market growth?

Ad Tech Platform Market Report Highlights

Aspects Details
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By Ad Network
  • Display Ads
  • Video Ads
  • Mobile Ads
  • Social Ads
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By Trading Desks
  • Programmatic Advertising
  • Real-Time Bidding
  • Data Management Platforms
  • Demand Side Platforms
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By Mobile Ad Platforms
  • App Targeting
  • Geo-Targeting
  • OpenRTB Standard Protocols
  • IN-App Ads
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By Content Bundling Platforms
  • Mobile Advertising
  • Smart TV Advertising
  • OTT (Over-The-Top) Advertising
  • Location-Based Advertising
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By Analytics and Reporting Platforms
  • Ad Tracking
  • Audience Targeting
  • Ad Performance Metrics
  • Remarketing Campaigns
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By Other
  • Ad Verification
  • Native Advertising
  • Data Aggregation
  • Creative Management Platforms
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Liveramp, Comscore, Vistar Media, AdExchanger, Adobe Advertising Cloud, Turn Inc, Rubicon Project, DoubleClick, Google Adwords, StrikeAd

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Ad Tech Platform Market

Opportunity Analysis and Industry Forecast, 2023-2032