Allied Market Research


Coating Pre-treatment Market

Coating Pre-treatment Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, by Metal type and by Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

MC : Paints, Coatings and Additives

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Author's: | Eswara Prasad
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Coating pre-treatment is the process of cleaning, rinsing, and drying metal surfaces before the application of powder coatings. This pre-treatment offers longevity by putting a stop to the metal from exterior weathering and rusting. The three prime steps performed during the pre-treatment process include removal of oil, grease, and dirt, removal of the outer oxide layer, and formation of the pre-treatment layers. A coating is a covering that is applied to the surface of an object, usually referred to as the substrate. The aim of applying the coating may be decorative, functional, or both. Paints and lacquers are coatings that mainly have dual uses of protecting the substrate and being decorative, although some artist paints are only for decoration, and the paint on large industrial pipes is presumably only for the purpose of preventing corrosion.

COVID-19 Impact analysis

  • The abrupt flare-up of COVID-19 has pretentious the coating pre-treatment business and is anticipated to take a toll on the market growth in the coming years.
  • The COVID-19 pandemic continues to transform the growth of various industries; however, the immediate impact of the epidemic is varied. While a few industries will see lower demand, many others will continue to remain unscathed and show promising growth opportunities. COVID-19 will have a prominent impact on the Coating Pretreatment market.

Top Impacting Factors
There is an increase in the demand for coating pretreatment across the globe due to the widespread use of powder coatings in major industries such as automotive, construction, aerospace, electronics, and furniture as powder coatings are durable, inexpensive, and environment-friendly. High production and sales of automobiles in emerging economies in Asia-Pacific boost the market growth. Pre-treatment improves appearance and paint adhesion and offers corrosion protection to the automotive body. In addition, increase in commercial and residential construction across the globe is also driving the demand for coating pretreatment. The developing aerospace industry in Asia-Pacific and North America is expected to propel product demand during the forecast period. Moreover, high disposable income and changes in lifestyles have led to increased sales of consumer appliances, which is further expected to propel the market growth.
 Market Trends

  • Call for pretreatment of coatings is escalating worldwide due to the widespread use of powder coatings in main businesses such as automotive, construction, aerospace, electronics and furniture as powder coatings is durable, economical and environmentally friendly. High car production and sales in emerging economies in Asia-Pacific propels industry expansion. Pretreatment improves the paint's appearance and adhesion and provides corrosion protection to the car's body. 
  • Surge in environmental concerns regarding metal finishing restricts the expansion of this industry in the near future, as chromate toxicity has become a prime problem worldwide
  • Company’s surging investments in the development of the zirconium-based chemical blend to provide a zirconium oxide conversion coating on clean metal surfaces provide lucrative opportunities for the future advancement of this industry. 
  • The developing aerospace industry in Asia-Pacific and North America is predicted to fuel call for products during the foreseen period. Moreover, high disposable income and changes in lifestyles have led to a rise in sales of consumer devices that is expected to propel industry expansion. Call for pre-treatment of chromate-free coatings is anticipated to increase in the future due to its VOC-free emission properties, providing a considerable development opportunity for the overall coating pretreatment industry.
  • Enforcement of government regulations on chromate-based coatings is predicted to hamper industry development. Growth in concerns about the harmful effect of coating pretreatment is anticipated to restrict industry extension in the near future.

Key Benefits of the Report

  • This study presents the analytical depiction of the Coating Pre-treatment 
  •  Industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Coating Pre-treatment market share.
  • The current market is quantitatively analyzed to highlight the Coating Pre-treatment market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed Coating Pre-treatment market analysis based on competitive intensity and how the competition will take shape in coming years

Questions answered in the Coating Pre-treatment Report

  • Who are the leading market players active in the Coating Pre-treatment market?
  • What current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?                                

Coating Pre-treatment Market Report Highlights

Aspects Details
By Product
  • Pre-paint Conversion Coatings
    • Iron Phosphate
    • Zinc Phosphate
    • Chromate
    • Chromate Free
    • Blast Media
  • Anti-corrosive coatings
  • Metalworking Fluids
  • Cleaners
  • Final Seals
    • Chromium Phosphate
    • Corrosion Inhibitors
By Metal type
  • Steel
  • Aluminium
By Application
  • Building & Construction
  • Automotive & Transportation
  • Appliances
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, Egypt, Turkey, South Africa, Rest of LAMEA)
Key Market Players

AkzoNobel N.V. (Netherlands),, Nippon Paints Co. Ltd. (Japan), Henkel AG & Co. KGgA (Germany),, Sherwin-Williams Company (U.S.),, PPG Industries (U.S.),, Axalata Coating System LLC (U.S.),, Chemetall GmbH (Germany),

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Coating Pre-treatment Market

Global Opportunity Analysis and Industry Forecast, 2023-2032