Allied Market Research

2024

Gifts Retailing Market

Gifts Retailing Market Size, Share, Competitive Landscape and Trend Analysis Report by Product, by Occasion by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2022-2032

CG : Retailing

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Author's: | Roshan Deshmukh
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Gift retailing is a growing industry that caters to the numerous requirements and tastes of consumers searching for exceptional and one-of-a-kind things to commemorate special events or express their thoughts. Personalized gifts, novelty goods, home décor, fashion accessories, greeting cards, and other items are all part of the sector. Gift merchants attempt to provide meaningful and memorable experiences by offering a selected range of items that appeal to diverse age groups, hobbies, and budgets.
Seasonal demand is critical in the gift selling sector. Holidays, birthdays, anniversaries, and other occasions increase demand for presents, generating sales and profitability for shops. For example, shops see a substantial spike in sales during the Christmas season as individuals hunt for gifts to give to their loved ones. Seasonal variables are capitalized on by retailers by selling a selection of items customized to certain events. They conduct marketing efforts and construct unique holiday-themed collections to entice clients looking for gifts for certain occasions.
Another significant driver of the gifts retailing sector is rising disposable income. Consumers have greater financial resources to spend on presents as their disposable income levels rise. As a consequence, there is a greater demand for creative and excellent products. Premium offers, such as fashionable products, technologically advanced goods, or delicious hampers, are growing more fashionable. Customers are willing to spend their money on luxurious presents to express gratitude and make an indelible mark. Retailers can capitalize on this development by providing a variety of things at different costs that cater to a broad spectrum of income levels.
Social and cultural trends greatly influence gift-giving practices. Social media and influencers play a significant role in shaping consumer preferences. Consumers seek unique and Instagram-worthy gifts to express their individuality and create memorable experiences. Retailers that stay attuned to these trends can attract a wider customer base. For example, personalized and customizable gifts have gained popularity due to their ability to reflect the recipient's personality and sentiments. Retailers offering personalized engraving services or customized gift sets have a competitive edge in the market.
The trend of personalization and customization in gift-giving has gained significant traction. Consumers are seeking unique and personalized items that go beyond generic presents. Retailers that offer customization options or personalized gift services stand out in the market. For example, companies like Etsy provide a platform for independent artisans to showcase their handmade and customized gift items, allowing consumers to find truly one-of-a-kind gifts.
Corporate gifting presents a significant market opportunity. Businesses often provide gifts to clients, employees, and partners as a gesture of appreciation and relationship-building. Retailers that specialize in corporate gifting can benefit from bulk orders and long-term business partnerships. They offer customized gift sets, branded merchandise, or personalized items tailored to the specific needs and preferences of corporate clients.
The growing importance of sustainability in the gift shopping business has changed customer behavior. Consumers are getting more concerned about environmental sustainability. Eco-friendly and ethically sourced gift selections may help retailers attract environmentally concerned clients and differentiate themselves in the market. Retailers, for example, may focus on marketing recycled items, encouraging fair trade practices, or working with charity organizations to give a portion of their sales to environmental causes.
New product launches to flourish in the market
In October 2022, Uncommon Goods launched the Personalized Family Recipe Cutting Board. This unique product allows customers to personalize the cutting board with their family's cherished recipes, creating a sentimental and functional gift option. Made from high-quality wood and featuring engraved recipe details, it is a thoughtful and personalized gift for cooking enthusiasts or as a family heirloom. Artifact Uprising introduced the Layflat Photo Album in July 2022. This beautifully crafted album provides customers with a way to preserve and showcase their cherished memories. The layflat design allows for seamless panoramic photo spreads, enhancing the visual storytelling experience. With high-quality materials and customizable cover options, it is an ideal gift for capturing special moments and preserving them for years to come.
 
Segment Overview: 
By product: The gifts retailing market is divided into souvenirs and novelty items, seasonal decorations, greeting cards, giftware, and other gift items. Souvenirs and novelty items encompass products that commemorate a specific place or event. Seasonal decorations include items used to adorn spaces during holidays and special occasions. Greeting cards consist of various designs and sentiments for personal messages. Giftware refers to a wide range of products suitable for gifting purposes. Other gift items encompass miscellaneous products that are commonly exchanged as gifts.
By occasion: The gifts retailing market is divided into weddings, birthdays, holidays, and others. Weddings involve the exchange of gifts to celebrate the union of two individuals. Birthdays mark the occasion of an individual's birth and are often accompanied by gift-giving. Holidays encompass special festive occasions such as Christmas, Easter, and Valentine's Day. The category of others includes various occasions and events where gifts are exchanged, such as anniversaries, graduations, and housewarmings.
By distribution channel: The gifts retailing market is divided into online and offline. The sale of presents via online channels includes e-commerce platforms, websites, and online marketplaces. Customers may explore and purchase items from the convenience of their own homes. Physical retail stores, gift shops, department stores, and specialized stores are examples of offline outlets. These physical stores provide clients a hands-on shopping experience as well as fast access to the merchandise.
By region: The Asia-Pacific (APAC) region is an important market. The burgeoning middle class and rising consumer purchasing power in the region contribute to the growth of the presents retailing business. In addition, in APAC countries, the rapid expansion of e-commerce and the adoption of digital platforms have altered the way offers are bought and distributed. The demand for one-of-a-kind and personalized offers, in addition to the effect of Western trends, all contributed to this customer's growth. As a consequence, domestic as well as international traders are working to expand their footprint in the APAC area with the goal to cater to consumers' distinct gifting flavors.
              
Competitive analysis and profiles of the major players in the gifts retailing market, such as Aldi Stores Ltd., Alibaba Group Holding Ltd., Amazon.com Inc., American Greetings Corp., Bed Bath & Beyond Inc., Card Factory PLC, Costco Wholesale Corp., Enesco LLC, Ferns N Petals Pvt. Ltd., and Hallmark Card Inc. Major players have adopted product launch and acquisition as key developmental strategies to improve the product portfolio of this market.

Gifts Retailing Market Report Highlights

Aspects Details
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By Product
  • Souvenirs and novelty items
  • Seasonal decorations
  • Greeting cards
  • Giftware
  • Other gift items
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By Occasion
  • Weddings
  • Birthdays
  • Holidays
  • Others
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By Distribution Channel
  • Online
  • Offline
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Alibaba Group Holding Ltd., Enesco LLC, Costco Wholesale Corp., Bed Bath and Beyond Inc., Ferns N Petals Pvt. Ltd., Card Factory PLC, Amazon.com Inc., American Greetings Corp., Aldi Stores Ltd., Hallmark Card Inc.

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Gifts Retailing Market

Global Opportunity Analysis and Industry Forecast, 2022-2032