A12041 | Pages: NA | Jul 2022 | 1087 Views | ||
Author(s) : Roshan Deshmukh | Tables: NA | Charts: NA |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Jeans Market
Request Now !Jeans are casual trousers made up of denim, cotton, and other materials. For ages, jeans have been a preferred outfit for youths. Jeans were invented by Jacob W. Davis in partnership with Levi Strauss & Co. in 1871. The creation of jeans was primarily for practical work as the color of the jeans is indigo which helps to hide the dirt worn by the on-field worker. The prime advantage of jeans is it's very comfortable to wear, have a stretchable fabric helps in outdoor work. There is no requirement for regular washing as it's not prone to getting dirty. The advent of the COVID-19 pandemic had affected the jeans market, as the supply chain disrupted which caused a deficit in stocks. Innovation in shape, color, and material is expected to attract customers who were not satisfied with the current standard of jeans. Companies should work on the advertisement to form a wide connection with elderly consumers who are accustomed to wearing formal or cotton trousers.
Market Scope and Structure Analysis
Report Metric | Details |
Market Size Available for Years |  2020–2030 |
 Base Year Considered |  2020 |
 Forecast Period |  2021–2030 |
 Forecast Unit |  Value (USD) |
 Regions Covered |  North America, Europe, Asia-Pacific, LAMEA |
 Segments Covered |  Product Type, Material, Price-point, End User, Distribution channel, and Region |
 Companies Covered | Levi Straus & Co, The Gap Inc, Iconix Brand Group, Pepe Jeans S.L., Kering S.A., VF Corporation, H&M Hennes & Mauritz AB, Kontoor Brand Inc, Diesel S.p.A, Calvin Klein Inc. |
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COVID-19 Impact analysis
Top Impacting Factors
Market Trends
Use of social media for effective advertisement
The manufacturing companies are adopting the use of social media and preaching their content through the enhanced quality of advertisement. Social media advertising is creating awareness about the difference between branded and inferior jeans product. It points out the features of the newly developed product and conveys a message that how will it be more convenient than the conventional pair of jeans. The companies approach renowned social media creators to endorse their brand as they have a high social media following; the advertisement expected to reach a large group of people.
A surge in demand for jeans product is expected post lockdown
In the advent of the COVID-19 pandemic, the government had to enforce lockdown to stop the chain of transmission. Lockdown restricted the consumers to stay remote at their homes. The restriction halted the production process in the industries and the supply chain. A surge in demand for jeans product expected post lockdown as consumers will need a definite makeover. Post lockdown is the perfect opportunity for the manufacturing companies to introduce new products that will suit the current situation.
A need for lightweight jeans to tackle the heat generated by global warming
Global warming is a genuine concern for consumers all over the world. The climate of the earth is getting hotterdue to global warming. To tackle this hot weather, manufacturing companies should develop their fabrics. A new product of jeans made of breathable fabrics, expected to resolve the problem as they will be more comfortable on the skin and will reduce the rate of perspiration.
Key Segments Covered
Product type
Material
Price-point
End user
Distribution channel
Region
Key Benefits of the Report
Questions answered in the Report
Key Market Segments
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Key Market Players
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