LED Video Wall Market Outlook – 2027 

LED video walls are an array of light-emitting diodes (LED) display panes integrated on a single pane to provide an amplified landscape to the viewer. It comprises of multiple computer monitor, video projector or TV sets tilted or overlapped in order and designed to release more light than commercial-grade digital signs. 

LED video walls are majorly used in media and advertising sector for promotional activities and information broadcasting as they offer high picture and pixel quality with powerful calibration capabilities supported by increased life-span. Interactive video walls are installed in commercial spaces such as retail stores, hospitals as these offer multiple screen, real-time relevant content sharing as well as improved touchscreen
interactivity to drive flexible customer engagement. 

In addition these are installed in corporate office building, conference rooms for branding purposes or to showcase information as they are environment-friendly, durable resulting in less carbon footprints and lower operational cost. Developments in machine learning, big data analytics integrated with this display solution will offer exceptional visual performance which implies that LED video wall market share will undergo significant growth in coming years.

The global LED video wall market is segmented on the basis of type, location, layout, component, product type, industry vertical, and region. Based on type, the LED video wall market is divided into panel-based video walls, cube-based video walls, and projection-based seamless displays. In terms of location, the market is bifurcated into indoor, and outdoor. On the basis of layout, the market is divided into standard, and custom. In terms of component, the LED video wall market is categorized into hardware, software, and service. 

The service segment is further divided into installation, maintenance, and rental. On the basis of product type, the LED video wall market bifurcated into embedded LED display, and slatted LED display. In terms of industry vertical, the market is segmented into commercial, transportation, industrial, media & advertising, healthcare, and others. Geographically, the LED video wall market is analysed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).

Key players operating in the global LED video wall industry include ADFLOW Networks, Philips N.V., LG Display Co. Ltd., NEC Display Solutions, Panasonic Corp., Samsung Electronics Co Ltd., Toshiba Corp., Sony Corp., Delta Electronics Inc., and Lighthouse Technologies Ltd. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global LED video wall market. 

Top Impacting Factors

Increasing adoption of energy-efficient display system for promotional activities in rising number of music concerts, sports events, political assemblies, product launch as well as necessity to showcase important information in control room, museums, exhibition tend to drive the LED video wall market growth. However high price, high power consumption and light pollution caused by high resolution and brightness of LED video walls tend to hamper LED video wall market growth.

On the other hand, interactive LED video walls are being adopted by police department to improve criminal activity response rates as these walls enable to share and process information from cameras, gunshot detection devices and crime reports. Extensive innovation of bi-directional interactive video walls enhances shopping experience in retail shops and patient experience in hospitals thereby paving new avenues to LED video wall industry.

New Product Launches to Flourish the Market

Leading LED video wall market players have adopted necessary steps to improve the overall performance, image quality as well as ambient light ratio optimization of LED video walls with a view to giving voice to brands and transfer information to citizens.

In April 2020, Newline Interactive, a global manufacturer of interactive displays, launched the RS+ series of interactive displays with model numbers TT-6519RS, TT-7519RS, TT-8519RS respectively. The RS+ series is available in 65,75 and 86-inch screen sizes and are able to broadcast content wirelessly from a personal device as well as invite up to 200 participants to connect from their own. 

The RS+ series is embedded with 8.0 Android operating System, 3GB RAM and a more powerful CPU than that in earlier series. It is built on an OPS slot to on-board an optional OPS PC and is compatible with iOS, Windows and Android. The digital whiteboard of the RS+ series supports object recognition, detects difference between finger, stylus or palm and reacts accordingly on screen as marker, thin pen or eraser. 

The RS+ Series display is able to cast and share screens hence allowing participants to collaborate, annotate and co-edit documents from different location through video-chat, whiteboard and other functions. These interactive displays bring collaboration to the workplace and more student engagement to the classroom locally or remotely.

Surge in Use of DCPs in Automotive and Industrial Applications

Use of Interactive LED video walls in businesses offer better customer engagement by promoting customers interaction with displays that provides a sense of power and control over their experience.

In May 2020, Philips Display Solutions, launched PeopleCount, the new series of customer line management and people counting signage solution. The PeopleCount product is powered by Android which enables partners to add and integrate their own API/software features. This cost-effective, easily-installable digital signage solution provide employees and customers with visibility on number of people entering or exiting a building as well as informing and engaging customers at the same time. 

It utilizes control and management (CNMD) software of Philips that allows single and multiple displays to share information and provide customers complete control both remotely and locally. They can be programmed to provide staff clear information around store capacity, alert customers regarding safety to enter stores by installing cameras that feed information on expected wait time as well as promotional messaging onto displays. 

This display can be used for workplace management as it features built-in functionalities such as way finding, mirroring among others. In response to social distancing because of COVID-19 outbreak this is a smart solution to efficiently monitor foot traffic in retail and convenience stores aiming to ensure safety of both staff and customers.

Key Benefits of the Stakeholders

• The study gives an analytical overview of the LED video wall market forecast with current trends and future estimations to determine imminent investment pockets.
• The report provides information related to key drivers, restraints, and opportunities along with detailed LED video wall market analysis.
• The current LED video wall market trends are quantitatively analyzed from 2020 to 2027.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 

Market Scope and Structure Analysis

COVID-19 Impact Analysis

• The emergence of coronavirus, a deadly respiratory disease originating in Wuhan, become a serious health threat worldwide. China being the main manufacturing hub of electronic goods has been adversely affected due to the COVID-19 outbreak due to substantial slowdown in manufacturing operations. In February 2020, electronic display industry was already facing shortage of components which are mainly imported from China.
• In June 2020, LG Display Ltd. Introduced digital signage packages to allow retail stores, pharmacies dynamically relay up-to-date messaging on their health protocols, sanitization standards to customers. In addition, Operation Center Video Walls from Userful, Canadian software company specializing in video walls, allow operators to view and monitor real-time content sources such as live camera feeds, TV broadcast, Web browser dashboards on video walls hence helping government officials and healthcare workers in decision-making.
• Various businesses that have switched to remote operation from homes are using video walls as creative backdrop for broadcasts through online videos, zoom calls and more. In case, the business used for emergency services, are using video walls to broadcast valuable information regarding testing centers and helpful tips on how to stay safe during this crisis.
• LED video walls are facing demand lapse in entertainment and hospitality sector due to the unprecedented lockdown imposed. Currently the demand is driven by the healthcare sector and emergency services to display real-time content. The LED video wall market is anticipated to make fast rebound shortly after lockdown restrictions are lifted.

LED Video Wall Market Key Segments

Questions Answered in the LED Video Wall Market Research Report

• Who are the leading players in the LED video wall market?
• What would be the detailed impact of COVID-19 on LED video wall market size?
• What are the current trends that would influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the LED video wall market?
• What are the projections for the future that would help in taking further strategic steps?