Report Code: A10230 | Nov 2023 | Pages: NA | ||
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the Micellar Cleansing Water Market
Request Now !Micellar cleansing water is a type of facial cleanser made up of micelles dispersed in a solvent such as water. A micelle is an aggregate of surfactant molecules suspended in a liquid colloid. It consists of aggregated amphiphiles, which possess both hydrophilic and lipophilic properties and are in equilibrium with free amphiphiles while being in micellar solution. Generally, micelles are spherical but sometimes can be present in cylindrical and oblate shape. They have been recognized since earlier times and used as micellar water in France since 1913. Micellar cleansing water is a multi-functional skin care product used to remove makeup and oil from face due to its hydrophilic and hydrophobic properties. Micelle molecules act as a magnet to remove makeup, oil, dirt, and impurities from skin. The purified water, moisturizers, and mild surfactants present in micellar cleansing water are claimed to promote skin health and hydration.
COVID-19 Scenario Analysis:
Micellar water cleanser was introduced by Jean-Neol Thorel as Sensibio H2O Micelle Solution and is used since earlier times for makeup removal. Advancements in technology and innovation has led to development of variants in multi-purpose micelle solution. Increase in beauty consciousness, investments in R&D, surge in innovation and technology, new product development, improvement of existing products, increase in awareness about new cosmetic products, biological compatibility with skin, removal of water-soluble and oily substances from skin, safe removal of makeup, utilization for removal of pollutants and impurities, launch of several variants, reduced damage to skin cells, and rebuilding hydrolipidic film boost the market growth. In addition, availability according to skin type, essential nutrients for skin rejuvenation, moisturizing function of micellar cleansing water, clear identification of intended product by package color, alluring packaging, incorporation of purified soft water, maintenance of healthy skin, skin hydrating product, portable and convenient packaging, celebrity endorsement, e-commerce, social media marketing, additional ingredients to increase product functionality, safe for removal of eye makeup, applicability on waterproof makeup, micellar cleansing water as toner, organic micellar cleaning water, enhanced fragrance, men micellar cleansing water, increasing urbanization, and increased disposable income boost growth of global micellar cleansing water market. However, expensive products, increase in competition, availability of alternative products such as wipes, lack of awareness about new product launches in the rural market, allergies caused to skin, and government regulations hinder the market growth.
The global micellar cleansing water market trends are as follows:
Micellar cleansing water is available in various variants with alluring color-coded packaging with different functionality. Garnier SkinActive micellar cleansing water color-coded as pink has applicability as a makeup remover, blue for the waterproof makeup, and green for makeup removal along with mattifying properties without any requirement for rinsing. Micellar cleansing water does not contain alcohol in composition and is considered more skin-friendly than toner. Multi-purpose micellar cleansing water can be used for cleansing skin, remove makeup, provide double cleanse, and applicability along with sunscreens.
Increase in demand for organic products has presented a new pathway for the micellar cleansing water market to introduce natural micellar water with additional plant extracts reducing effect of harsh chemical on sensitive skin. The introduction of micellar beard waterspecifically for men has also present new growth opportunities.
Key Benefits of the Report:
Questions Answered in the Micellar Cleansing Water Market Research Report:
Micellar Cleansing Water Market Report Highlights
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Key Market Players | Avon Products, Johnson & Johnson, LVMH, Natura& Co., Carslan, Mandom Corporation, FANCL Corporation, DHC Corporation, Estee Lauder Corporation, Proctor & Gamble, Alovivi, Unilever plc, Maxingvest AG, Marie Dalgar, Byphase, Bioderma Laboratories, Avene, Curel, L’Oreal S.A |
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