According to a new published report by Allied Market Research titled, “Architectural Window Films Market by Material, Product Use, and Application: Global Opportunity Analysis and Industry Forecast, 2021–2030,”
The global architectural window films market was valued at $3.9 million in 2020, and is projected to reach $6.4 million by 2030, growing at a CAGR of 5.2% from 2021 to 2030.
Architectural window film has a number of advantages for both residential and commercial buildings. Climate and energy control are two of the most common applications for architectural window films. Solar heat gain through architectural windows is considerably reduced by architectural window film, allowing space to maintain its interior temperature and removing hot spots. As a result of energy savings, equipment wear and maintenance are minimized. Furthermore, by blocking harmful ultraviolet rays, architectural window film also helps to prevent fading. The reduction in UV radiation flooding through the house or office architectural windows benefits valuable objects such as carpets, furniture, and artwork.
Architectural window films are majorly used in the construction sector for solar control, due to their ability to reflect the heat coming from solar radiation and maintain a comfortable ambiance in terms of the temperature inside the structure or building. The rapidly growing construction industry in developing countries is expected to boost the demand for architectural window films. Rising demand for films in commercial and residential applications is expected to drive the market expansion during the forecast period. Residential demand is expected to be driven by more tinting activities on existing architectural windows as well as stringent regulation on establishing green buildings. Surge in demand for architectural window films has been attributed to rising concerns about climate change and increased awareness of environmental disruptions. Furthermore, due to increased consumer awareness of the benefits of architectural window tinting films and rising income, the adoption of architectural window tinting films will continue to rise. The architectural window films market growth is aided by increased passenger and commercial vehicle sales volumes. Growing concerns about UV protection are anticipated to create market opportunities in the future.
However, the COVID-19 pandemic has caused logistics and raw material shortages for the construction industry. Therefore, many government and builders have postponed construction activities. Attributed to reduction in construction activities, the demand for architectural window films will temporarily slow down.
The global architectural window films market is segmented on the basis of material, product use, application, and region.
Based on material, the architectural window films market is divided into vinyl, polyester, plastic, ceramic, and others. The polyester segment accounted for the largest share in 2017 while the plastic segment is projected to grow at the highest CAGR of 5.0%.
Based on product use, the market is classified into sun control, decorative, security and safety, and privacy. The sun control segment accounted for the largest share in 2017 while the privacy segment is projected to grow at the highest CAGR of 4.9%.
Applications of architectural window films include commercial and residential. The commercial segment is further sub-segmented into offices, education, banking, retail, hospitality, healthcare, and others. The commercial segment accounted for the largest market share in 2017 while the residential segment is projected to be the fastest growing segment at a CAGR of 4.7%.
Region-wise, the market is studied across North America, Latin America, EMEA, Asia, and GCA. EMEA accounted for the largest share of the market in 2017 as well as the fastest growing region. GCA has a well-established and growing demand potential for architectural window films.
The global architectural window films market is consolidated in nature with a few players, such as 3M, Armolan Architectural Windows Films, Avery Dennison Corporation, Eastman Chemical Company, Garware Suncontrol, Lintec Corporation, Polytronix Inc, Purlfrost Ltd, Saint-Gobain, solar Control Films, The Architectural Window Film Company, and Toray Plastic., which hold significant share of the market. These players have been adopting various strategies to gain higher share or to retain leading positions in the market.
Key Findings Of The Study
- The plastic segment is projected to grow at the highest CAGR of approximately 5.8%, in terms of revenue, during the forecast period.
- By product use, the sun control segment is expected to dominate the market during the forecast period.
- By application, the commercial segment is expected to dominate the market during the forecast period.
- Based on region, EMEA dominated the market with the highest revenue share of $1.0 billion in 2017.
Impact Of Covid-19 On The Global Architectural Window Films Market
The construction industry has faced difficulties as a result of the COVID-19 epidemic, including logistics and raw material shortages. Attributed to the massive drop in financial markets around the world, it is projected that construction investments have been withdrawn globally. As a result, the demand for architectural window films has decreased. The restrictions imposed by governments to combat the virus's impacts may result in lack of raw materials and people, as well as a disrupted supply chain, making it more difficult to meet contractual responsibilities. Furthermore, the COVID-19 pandemic has forced builders to postpone their projects. These factors will hinder the architectural window films market growth.