Australia Period Care Market Expected to Reach $1,028.7 Million by 2030-Allied Market Research

According to a new report published by Allied Market Research, titled, “Australia Period Care Market by Type: Opportunity Analysis and Industry Forecast, 2021–2030,” the Australia period care market was valued at $630.0 million in 2020, and is projected reach $1,028.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030

Sanitary pads, tampons, panty liners, menstrual cups, and period underwear are considered as the menstrual care or period care products. These products help absorb the menstrual fluid. Sanitary pads are the most commonly used menstrual care products among all types of period care products due to its higher penetration in Australia.

Innovative product launches coupled with increase in health concerns amongst women have been the major factors driving the growth of the feminine hygiene products market. Moreover, increase in number of working women in Australia has fuelled the growth of the market. Increased government initiatives to spread awareness regarding period care boosts the growth of the Australia period care market. The Sustainable Period Project is an initiative in Australia that helps in educating the Australian women regarding the reusable and sustainable period care options.

The adoption of reusable menstruation care products is on an increase owing to the rise in emphasis on the sustainable products. Most of the disposable period care products are made using plastic, which is non-biodegradable and they harm the environment. Disposable sanitary pads are one of the highest waste generators in Australia. Increase in focus on product innovations and surge in emphasis on tampons made of organic and biodegradable materials are the factors expected to fuel the growth of the period care market in Australia. The reusable period care products have gained traction in the past few years. There are many people who cannot afford the costs of buying menstruation care products regularly.

Therefore, washable and reusable period care products is gaining immense traction and it also helps in reducing the menstrual care wastes management. In addition, rise in environmental concerns regarding the disposable wastes of period care products fosters the growth of the reusable period care products across Australia. The outbreak of the COVID-19 brought a temporary disruption in the Australia period care market. The production of the period care products hampered and this created a gap between demand and supply. This resulted in a price hike of the period care products.

As per the Australia period care market forecast, by distribution channel, the pure play online segment is expected to grow at a significant rate during the forecast period. This is attributed to the rise in adoption of smartphones and increase in penetration of internet.

Key Findings Of The Study

• The Australia period care market was valued at $630.0 million in 2020, and is estimated to reach $1,028.7 million by 2030, growing at a CAGR of 5.3% during the forecast period.
• By product type, the period underwear segment is estimated to witness the fastest growth, registering a CAGR of 7.4% during the forecast period.
• By distribution channel, the pure play online segment is estimated to witness the fastest growth, registering a CAGR of 7.4% during the forecast period

The key market players profiled in this report include Unicharm Corporation, Kimberly-Clark Corporation, Procter & Gamble Co., Edgewell Personal Care Company, Knicked, Wunderthings, Modibodi, Love Luna, Juju, and Bonds. The industry is robust in nature with the presence of several large players. The players are taking consistent efforts to promote their products and increase their market share by adopting product launch and acquisition as their growth strategies.