The australia period care market was valued at $630.0 million in 2020, and is projected reach $1,028.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030.
Period care products are used to maintain personal hygiene during the time of menstruation, to clean vaginal discharge, and other discharge related to vulva and vagina. Sanitary pads, tampons, panty liners & shields, period underwear, and menstrual cups are collectively termed as period care products. Amongst these, sanitary pads are majorly used products at the time of menstruation and are available in variety of sizes, shapes, and absorption levels. As these products provide exclusive protection against leakage, they are highly preferred by women. Since past few years, the period care products market has witnessed significant growth in Australia and is expected to witness notable growth in foreseeable years, owing to increase in personal health and hygiene concerns and awareness among women population.
Literacy is a basic right as well as a facilitator for overcoming poverty and extending society's perspective. Several study and research debate have focused on the relationship between literacy and health.
Literacy level of the country leads to a healthy, aware, and adaptive lifestyle of the consumers. Menstruation is one of the under-acknowledged challenges in Australia but the people are becoming more aware, literate, and adaptive of period care products to maintain healthy lifestyle. They are spending more on healthcare and feminine hygiene & period care products. According to the data published by the Macrotrends LLC 2019, Australia’s expenditures on health per capita was recorded at $4,972 in 2016 and $5,425 in 2018. The trend is further expected to rise during the forecast period, owing to the increased concerns over health and hygiene. Government of Australia has initiated several schemes to educate and aware indigenous Australian about periods and period care products. The menstruators of the country are intensively adapting new period care products in the market which is expected to support overall growth of Australia period care market over the coming years.
However, though sanitary pads hold a major share in the Australia period care market, its usage is becoming a major concern among the women owing to the materials used during its manufacturing. The population is becoming aware and educated about the drawbacks and negative impacts of using conventional period care products. Conventional sanitary pads contain a combination of synthetic, carcinogenic ingredients such as dioxin (made from chlorine bleaching to whiten tampons and pads), rayon, highly processed wood pulp, and metal dyes that cause allergies. The use of these permeable contaminants in or near the vaginal area can lead to irritation, itching, discomfort, and other complications. The concern related with conventional period care products, specifically with tampons, is the risk for a rare bacterial infection over the vaginal area. Awareness of such health risks among the buyers is shifting their preferences toward other products and is expected to hamper the growth of the Australia period care market.
Segment review
The Australia period care market is segmented on the basis of product type and distribution channel. By product type, the market is categorized into sanitary pads, tampons, panty liners & shields, period underwear, and menstrual cups. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increase in demand, rise in awareness, and increased government initiatives regarding menstruation care. By distribution channel, the market is divided into discount department store, department store, grocery store, pure play online, dollar stores, specialty/independent store, retail pharmacy, brick mortar online, and convenience store.
By Product Type
Period underwear would exhibit the highest CAGR of 7.4% during 2021-2030, owing to the rise in awareness and market penetration of reusable products.
By product type, the Australia period care market is segregated into sanitary pads, tampons, panty liners and shields, period underwear, and menstrual cups. Furthermore, each of these segments, sanitary pads, tampons, period underwear, and menstrual cups are sub-divided into disposable and reusable.
By Distribution Channel
Pure play online segment would exhibit the highest CAGR of 7.4% during 2021-2030, owing to the increase in usage and adaption of e-commerce services.
By distribution channel, the Australia period care market is segmented into discount department store, department store, grocery store, pure play online, dollar stores, specialty/independent store, retail pharmacy, brick mortar online, and convenience store. Grocery store and retail pharmacies holds the major share in the market owing to their popularity in the Australia period care market. The pure play online channel is expected to experience rapid growth during the forecast period owing to increase in penetration of internet and rise in popularity of online shopping in Australia.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current & emerging trends and opportunities in the Australia period care market.
- It provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing market opportunities.
- A comprehensive analysis of factors that drive and restrict the growth of the Australia period care market is highlighted in the study.
- An extensive analysis of the Australia period care market is conducted by following key product positioning and monitoring the top competitors within the market framework.
Australia Period Care Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By Distribution Channels |
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 Key Market Players | UNICHARM CORPORATION, LOVE LUNA AU, PROCTER & GAMBLE, BONDS, KIMBERLY-CLARK CORPORATION, EDGEWELL PERSONAL CARE COMPANY, WUNDERTHINGS, KNICKED, MODIBODI EU, JUJU (FREEDOM PRODUCTS) |
Analyst Review
Australia period care market has witnessed a significant growth in the past few years. The market is gaining a huge response from women owing to rise in awareness of feminine hygiene and higher penetration of sanitary pads.
Though menstrual hygiene is still a social taboo in some parts of the country, personal hygiene awareness campaigns taken up by government agencies have contributed in increase in demand for period care products in the market. The demand for other products such as panty liners and period underwear is on an increase owing to the rise in interests of consumers toward innovative, reusable, and effective products.
Materials used to produce sanitary pads and tampons cause health problems in women as well as create environmental problems. Women are looking for eco-friendly and bio-degradable products to avoid the same. Other available reusable alternatives are menstrual cups, reusable pads, and sanitary undies. Product innovation also drives the market growth with continuous efforts of manufacturers to innovate their products pertaining to the requirements of the women.
The Australia Period Care Market will expand at 5.3% CAGR from 2021 – 2030.
The Australia period care market is estimated to reach $1,028.7 million by 2030.
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Increase in literacy and awareness of period care products in Australia are the factors that drives Australia Period Care Market growth.
Unicharm Corporation, Kimberly-Clark Corporation, and Procter & Gamble Co. are the leading players in Australia Period Care Market.
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The Australia period care market is segmented by product type and distribution channel.
Period underwear would grow at a highest CAGR during the forecast period owing to the increasing inclination of consumers toward reusable products.
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