Content Moderation Services Market Expected to Reach $26.3 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Content Moderation Services Market," The content moderation services market was valued at $8.5 billion in 2021, and is estimated to reach $26.3 billion by 2031, growing at a CAGR of 12.2% from 2022 to 2031.

The increase in user-generated content in various online platforms is a major growth driver for the content moderation services market. The market is driven by the increase in accessibility of the Internet all over the world. Governments supporting the expansion of electronics infrastructure, Internet connectivity in many developing countries, technological advancements, and rise in adoption of content moderation solutions in various end-use industries are some of factors contributing toward the market growth. The proliferation of digital content across enterprises and the increase in adoption of Social, Mobile, Analytics, and Cloud (SMAC) technologies are projected to support the expansion of the market.

On the basis of component, the solution segment dominated the content moderation services market size in 2021 and is expected to continue this trend during the forecast period. The adoption of content moderation services provides numerous benefits to the industry such as, streamline the business process, eliminate the manual process and reduces the time and costs, further fuel the growth of the market. However, services segment highest growth market share in the upcoming year. The adoption of content moderation services enhances software implementation, maximize the value of existing installation by optimizing it, and minimize the deployment cost & risks, and others, further fuel the growth of the content moderation services market for this segment.

Region-wise, Asia-Pacific dominated the market share in 2021 for the content moderation services market. Adoption of content moderation services growing steadily to meet increasing demands from today’s businesses to enhance their business process and improve the customer experience will provide lucrative opportunities for the market in this region. However, LAMEA is expected to exhibit highest growth in the upcoming years. The adoption of content moderation services in this region assist to improves the business operation, and increase the company's profitability. This evolving organizational structure together with the rise in adoption of cloud-based technologies is projected to create growth opportunities for the market in the future.

The COVID-19 pandemic had no negative influence on market growth, it is expected to give several chances for market expansion during the forecasted period. Significant investments for strong customer connectivity and content moderation services market in both developing and developed economies is anticipated to drive the demand for the digital content moderation services.

Moreover, due to COVID-19, content moderation services market forecast has bolstered many opportunities for SME players operating in the market. In addition, rise in remote working has proliferated the digital content moderation services industry as the end users were locked down at their homes. Hence, companies are focusing on content services strategies as the content moderation services offer simpler and much informative digital platforms with the comparative prices of the rivals and helps in better decision making. In addition, consumer behaviors have evolved, as a result of greater connectivity via cellphones and social media. This in turn boosts the growth of market.

KEY FINDINGS OF THE STUDY

• By component, the solution segment accounted for the largest content moderation services market share in 2021.
• By deployment mode, the on-premise segment accounted for the largest content moderation services market share in 2021.
• On the basis of content type, the video segment accounted for the largest content moderation services market share in 2021.
• On the basis of organization size, the large enterprise segment accounted for the largest content moderation services market share in 2021.
• Depending on industry vertical, the media and entertainment sector accounted for the largest content moderation services market share in 2021.
• Region wise, North America generated highest revenue in 2021.

The key players that operate in the content moderation services market analysis are Accenture PLC, Alibaba Cloud, Alphabet Inc., Amazon Web Services Inc., Appen Limited, Besedo Global Services AB, Cogito Tech LLC, Genpact Limited, Microsoft Corporation and Wipro Limited. These players have adopted various strategies to increase their market penetration and strengthen their position in the content moderation services industry.