Cosmetics Market Expected to Reach $864.6 Billion by 2032—Allied Market Research

Cosmetics Market

Report Code : A00529

quote The market is expected to continue to be shaped by various regional trends. Regional tastes are anticipated to affect product advances, and Asian beauty (K-beauty and J-beauty) will continue to have a strong influence. quote

Roshan Deshmukh - Manager
Consumer Goods at Allied Market Research

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According to a new report published by Allied Market Research, titled, “Cosmetics Market," The cosmetics market size was valued at $429.2 billion in 2022, and is estimated to reach $864.6 billion by 2032, growing at a CAGR of 7.1% from 2023 to 2032.

Cosmetics such as personal care products, fragrances, and hair care products are beauty products used to improve one's appearance. The highly competitive cosmetics market is affected by technological breakthroughs, consumer trends, and sustainability, with a focus on inclusion and customization to cater to a wide range of requirements and tastes.

The cosmetics market is analyzed on the basis of category, gender, distribution channel, and region. By category, the market is divided into skin & sun care products, hair care products, deodorants & fragrances, and makeup & color cosmetics. The skin and sun care products segment occupied the major cosmetics market share in 2022 and is projected to maintain its dominance during the forecast period. A rising focus on holistic skincare and the incorporation of SPF into everyday regimens are among the skin and sun care product trends in the industry. To protect against environmental variables, consumers prefer products with enhanced antioxidant and anti-pollution qualities. In response to consumer desire for gentle and sustainable solutions, natural and clean ingredients are becoming more and more popular. As skincare and sunscreen products become more personalized, they may now be made to address the needs and concerns of particular skin types. As a result, the industry is witnessing a rise in hybrid products that provide benefits for both skincare and sun protection, streamlining routines and appealing to time-conscious consumers.

By gender, the market is segmented into men, women, and unisex. The men segment is anticipated to grow at a moderate rate during the forecast period. The popularity of men's grooming and cosmetics is rising. Development of skincare products made specifically for men's requirements, such as moisturizers and anti-aging treatments, is one of the key trends in the industry. The popularity of facial hair is reflected in the need for beard care products and specialized grooming appliances. Men are becoming more accepting of makeup, which has fueled the growth of male makeup firms and gender-neutral merchandise. Influencer marketing is assisting in the de-stigmatization of male cosmetics. As firms work to accommodate different skin tones and grooming preferences, inclusivity is on the increase.

Depending on distribution channel, it is classified into hypermarkets/supermarkets, specialty stores, pharmacies, online sales channel, and others. The online sales channel segment is anticipated to grow at the highest CAGR during the forecast period. The popularity of e-commerce is on the rise, providing consumers with ease and a wide range of products. Shopping experiences can be made more engaging by using virtual try-on tools and augmented reality software. Brands are able to establish direct relationships with consumers due to the success of direct-to-consumer (DTC) business strategies. A growing number of people are utilizing subscription services and getting customized product recommendations. Reviews and user-generated content have an impact on purchasing decisions, while social media campaigns and influencer marketing are crucial for online sales. Consumers' growing preference for environmentally and cruelty-friendly products is influencing the industry's e-commerce sales. Sustainability and ethical sourcing are becoming more important in online retail. This is creating cosmetics market opportunities and cosmetics market demand. 

Asia-Pacific dominated the global cosmetics market in 2022, and its dominance is anticipated to continue during the forecast period. Several cosmetics market trends are driving the cosmetics market growth in the Asia-Pacific region. Influences from K-beauty and J-beauty, which emphasize innovative skincare and organic makeup, are strong today. Consumers prefer eco-friendly and sustainable beauty goods, which encourages companies to use eco-friendly packaging and ethical sourcing. Digital marketing and influencer partnerships are driven by social media and e-commerce, which are the two main sales platforms. Personalized products are becoming more prevalent, with options for different skin types and tones. In addition, as gender standards change, male grooming products are becoming more popular. These patterns are anticipated to continue as the region leads the world in cosmetics consumption, making the Asia-Pacific region a major market share holder globally.

The major players analyzed for the global cosmetics industry are Unilever PLC, Avon Products, Inc., Kao Corporation, Revlon, Inc., Shiseido Company, Limited, Skin Food Co., Ltd, The Estee Lauder Companies Inc., The Procter & Gamble Company, LOREAL S.A., and Oriflame Cosmetics Global SA.


  • By category, the skin and sun care products segment was the highest revenue contributor to the market in 2022.
  • As per gender, the unisex segment is expected to be the fastest growing segment in the global cosmetics market during the forecast period.
  • Depending on distribution channel, the specialty stores segment was the largest segment in 2022.
  • Region-wise, Asia-Pacific was the highest revenue contributor in 2022.

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quote Cosmetics Market by Category (Skin and sun care products, Hair care products, Deodorants and fragrances, Makeup and color cosmetics), by Gender (Men, Women, Unisex), by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacies, Online Sales Channel, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032 quote

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