Hairbrush Market Research, 2033
The global hairbrush market size was valued at $4.0 billion in 2023, and is projected to reach $6.4 billion by 2033, growing at a CAGR of 4.8% from 2024 to 2033. Hairbrushes refer to a broad range of items intended for hair care, styles, and grooming. They are made of different materials such as ceramic, wood, metal, or plastic and with different kinds of bristles such as synthetic, natural, or a mix of both. The hairbrush industry offers items ranging from standard everyday brushes to specialized tools for detangling, styling, volumizing, or addressing specific hair difficulties. This allows it to appeal to a wide range of consumer needs, tastes, and hair types.
The global hairbrush market has witnessed significant growth due to factors such as surge in disposable income, change in fashion trends, and rise in consumer awareness of hair care. The availability of a wide variety of products that suit different hair types, textures, and styling preferences is fostering the hairbrush market growth further. Among the widely used varieties on the market are traditional brushes, paddle brushes, round brushes, and specialized brushes for detangling or style. Furthermore, the introduction of advanced features such as heat-resistant bristles, anti-static qualities, and ergonomic designs due to technology improvements have improved the overall user experience.
The hairbrush market demand is expected to grow significantly due to the rapid urbanization of tier 1 and 2 cities, which fuels the growth in the number of salons and beauty parlors across developing and developed economies. According to SMERGERS, there were over 6 million salons in India in 2020. The market revenue is growing at over 12% each year. Therefore, the growing salon industry in developing economies is expected to positively influence the hairbrush industry during the forecast period. Furthermore, according to the National Hair & Beauty Federation (NHBF), the number of hair and beauty businesses increased by 2,215 between March 2021 and March 2022 reaching a total of 48,425 hair and beauty businesses.
Moreover, technological advancements are significantly influencing the landscape of the hairbrush industry. The growing investments by the major manufacturers in research and development activities are promoting the introduction of innovative features in hairbrushes which is expected to improve the overall user experience. For instance, the introduction of heat-resistant bristles, anti-static properties, and advanced materials in hairbrushes have gained rapid traction and is now becoming more common.
Furthermore, the evolving fashion trends are one of the major factors that are shaping the growth of the hairbrush market. Haircare practices and hairstyle preferences change and evolve in tandem with fashion trends. The desire for particular types of brushes and styling tools is fueled by consumers' desire to imitate the appearances of influencers, celebrities, and fashion icons. Fashion and beauty trends are always changing, creating a dynamic industry where manufacturers must move fast to meet customers' shifting preferences and expectations. Collaborations between hairbrush companies and celebrities or fashion influencers are growing more frequent, which helps to drive the market by connecting products to trends and styles. The hairbrush market and the fashion industry work together to create a partnership that sustains demand for cutting-edge goods that complement current trends in both style and aesthetics.
The global hairbrush market has grown tremendously as a result of the globalization of the personal care and cosmetic industries. Standardized and widely accessible grooming products are in greater demand as beauty trends and standards become increasingly popular globally. The ease of buying online and the growth of multinational beauty and personal care businesses into new markets allow consumers to access a wide variety of hairbrush products from around the globe. Market penetration has increased, and the consumer base has grown as a result of globalization. Furthermore, consumers now have a plethora of options due to the growth in the penetration of department stores, internet platforms, and specialized beauty stores. This has encouraged brand competition and ongoing innovation in the hairbrush industry.
The growing adoption of e-commerce and direct-to-consumer platforms is significantly fostering market growth. The distribution and sales strategies have been greatly impacted by the growth of e-commerce and direct-to-consumer (DTC) channels. Customers are able to easily access a large selection of products through online platforms, where they compare possibilities, read reviews, and make well-informed judgments. To communicate with customers directly, several hairbrush manufacturers have increased their online presence and use social media networks. DTC channels allow brands to get to know their customers better, get feedback, and react fast to shifting consumer demands and trends. The ease of Internet purchasing and the potential to reach a global customer base has transformed the hairbrush retail market. To succeed in the digital marketplace, brands are modifying their marketing and sales strategies. Manufacturers interact with customers online by providing them with information, virtual consultations, and special online promos. The online retail trend is expected to be crucial to the future expansion of the global hairbrush market as consumer preferences continue to change in the long run.
Segmental Overview
The hairbrush market is segmented on the basis of the type, application, end users, and region. On the basis of the type, the hairbrush market is segregated into round brush, vent brush, cushion brush, paddle brush, detangling brush, and others. On the basis of application, the market is divided into personal and professional. Depending on the end users, the market is segmented into men, women, and children. Regio-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and the rest of LAMEA).
By Type
According to the hairbrush market forecast, on the basis of type, the detangling brush segment dominated the market in 2023, garnering 27.2% of the hairbrush market share. This segment is expected to retain its dominance during the forecast period. This is attributed to the various advantages offered by the detangling brushes such as gentleness, efficiency, and versatility. The growing awareness regarding gentle hair care practices and minimizing hair damage. The demand for the detangling brush segment is significantly supported by the increased consumer demand for effective solutions to tangled hair while eliminating hair damage and discomfort.
On the other hand, the cushion brush is expected to be the fastest-growing segment during the forecast period. Materials such as wire, plastic, and soft rubber are used for making bristles of the cushion brush, which helps in removing dandruff. A cushion brush is used for cleaning the scalp and stimulating hair growth, which is expected to fuel the growth of this segment in the forthcoming future.
By Application
On the basis of application, the personal segment dominated the market in 2023 and is expected to sustain its significance during the forecast period. Increasing awareness regarding the benefits of hairbrushes, especially among the youth, has led to the dominance of this segment in the global market. Moreover, the growth in the penetration of social media and its increased adoption among consumers has significantly propelled the growth of the personal segment. Social media has fueled the sale of fancy hairbrushes. In addition, the rise of beauty bloggers and social media influencers has played a significant role in making consumers aware of the latest fashion trends. People are now increasing their spending on hair care and other beauty and personal care products across the globe, which is triggering the growth of the personal segment in the global hairbrush market.
The professional is anticipated to be the fastest-growing segment during the forecast period. This is majorly attributed to the growing number of beauty salons across the developed and developing nations. With the growing penetration of beauty parlors and salons, the demand for hairbrushes is expected to grow in the professional sector during the forecast period.
By End Users
The women segment accounted for 45.2% of the market share in 2023 and is expected to dominate the market during the forecast period. The higher expenditure by the women population on beauty and hair care products and services is the major factor that has led to the dominance of the women segment in the hairbrush market. Hairbrushes are an important tool for women to maintain the health, beauty, and manageability of their hair throughout regular grooming and style practices. Hairbrushes are essential tools for accomplishing desired hair results, whether they are used for detangling knots, smoothing strands, or styling into desired appearances. Hairbrushes are also incredibly versatile, accommodating a wide range of hair kinds, lengths, and textures, which makes them an essential tool for a wide range of women's styling requirements. In addition, women's desire for cutting-edge hair care products is fueled by the ongoing innovation in hairbrush design and technology, which includes features such as ergonomic handles, unique bristle combinations, and heat-resistant materials.
Regional Overview
Region-wise, Europe dominated the hairbrush market with the highest revenue share in 2023. The increased consumer awareness regarding hair care and the availability of a wider range of innovative hairbrushes in the market have significantly propelled the demand for hairbrushes among European consumers. Moreover, consumers with different hair types such as the ones with curly hair have become more conscious about their hair care practices, which is again expected to fuel the demand for hairbrushes in Europe.
Asia-Pacific is estimated to be the fastest-growing region during the forecast period. The surge in demand for hair care products, including a range of hairbrushes, is a result of the rise in emphasis on personal grooming, which is driven by factors including urbanization, the rise of the middle class, and evolving beauty standards. With their sizable populations and rising disposable incomes, nations such as China and India have emerged as important markets for the personal care and cosmetics sectors, greatly boosting the need for hairbrushes in the area. The need for specialized and cutting-edge hairbrush products has been further fueled by the impact of social media and beauty influencers, who have been essential in influencing consumer preferences and propelling the adoption of global beauty trends in Asia-Pacific.
MaBristle Hair Brush, Denman, Meson Pearson Conair LLC., G.B. Kent & Sons, L’Oreal Paris, Spornette, Crave Naturals, Dyson Limited, Revlon, Inc., and Spectrum Brands, Inc. are the major companies profiled in the hairbrush market report. These players are constantly engaged in various developmental strategies such as partnerships, mergers, acquisitions, and new product launches to gain a competitive edge and exploit the prevailing hairbrush market opportunities.
Recent Developments in the Hairbrush Market:
- In April 2022, GIMME Beauty announced the launch of detangling brushes for thick, medium, and thin hair textures. The flexible nylon bristles in the hairbrush are anti-static, heat-resistant, and frizz-free.
- In December 2021, VEGA launched the revolutionary X-Star hair straightening brush with thermoprotect technology in the feminine grooming area.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hairbrush market analysis from 2023 to 2033 to identify the prevailing hairbrush market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the hairbrush market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global hairbrush market trends, key players, market segments, application areas, market growth strategies, and hairbrush market statistics.
Hairbrush Market Report Highlights
| Aspects | Details |
 Market Size By 2033 | USD 6.4 billion |
 Growth Rate | CAGR of 4.8% |
 Forecast period | 2023 - 2033 |
 Report Pages | 251 |
 By Type |
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 By Application |
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 By End Users |
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 By Region |
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 Key Market Players | Spectrum Brands, Inc., G.B. Kent & Sons, Spornette, Revlon, Inc., Crave Naturals, L'Oreal Paris, Bristle Hair Brush, Denman, Dyson Limited, Meson Pearson Conair LLC |
Analyst Review
Smart hairbrushes are becoming a major trend in the global hairbrush market, resulting from the convergence of technology and personal care. These high-tech brushes often have sensors and networking capabilities to give customers real-time feedback on the health of their hair and brushing habits. Certain smart brushes employ sensors to evaluate scalp conditions, monitor brushing force, and analyze hair quality. A smartphone app that provides tailored insights and suggestions for improved haircare is created using the data that has been gathered. Technology integration improves hairbrush performance and serves the needs of tech-savvy consumers looking for cutting-edge solutions for their grooming requirements. More manufacturers are anticipated to look into ways to integrate technology into their haircare products as the market for smart hairbrushes continues to grow.
The global hairbrush industry is witnessing a rising demand for eco-friendly and sustainable products. In response to the rising demand for sustainable solutions, brands are progressively integrating eco-friendly materials into their manufacturing processes. Bamboo has become a more common material for brush handles than standard plastic as it is a largely renewable resource. Brands are also looking into recyclable packaging and ways to lessen their overall environmental effect throughout the course of a product's lifecycle. In addition to being in line with consumer values, the emphasis on sustainability helps businesses stand out in a crowded market. As consumer awareness of environmental issues grows, more companies are expected to follow suit and start using eco-friendly materials and production processes when making hairbrushes.
The global hairbrush market size was valued at $4,011.5 million in 2023 and is estimated to reach $6,354.9 million by 2033, growing at a CAGR of 4.8% from 2024 to 2033. The introduction of advanced features such as heat-resistant bristles, anti-static qualities, and ergonomic designs due to technology improvements have improved the overall user experience.
The hairbrush market report is available on request on the website of Allied Market Research.
The forecast period considered in the global hairbrush market report is from 2024 to 2033. The report analyzes the market sizes from 2023 to 2033 along with the upcoming market trends and opportunities. The report also covers the key strategies adopted by the key players operating in the market.
MaBristle Hair Brush, Denman, Meson Pearson Conair LLC., G.B. Kent & Sons, L’Oreal Paris, Spornette, Crave Naturals, Dyson Limited, Revlon, Inc., and Spectrum Brands, Inc. are the major companies profiled in the hairbrush market report. These players are constantly engaged in various developmental strategies such as partnerships, mergers, acquisitions, and new product launches to gain a competitive edge and exploit the prevailing hairbrush market opportunities.
The hairbrush market is segmented on the basis of the type, application, end users, and region. On the basis of the type, the hairbrush market is segregated into round brush, vent brush, cushion brush, paddle brush, detangling brush, and others. On the basis of application, the market is divided into personal and professional. Depending on the end users, the market is segmented into men, women, and children. Regio-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and the rest of LAMEA).
Asia-Pacific is estimated to be the fastest-growing region during the forecast period. The surge in demand for hair care products, including a range of hairbrushes, is a result of the rise in emphasis on personal grooming, which is driven by factors including urbanization, the rise of the middle class, and evolving beauty standards. With their sizable populations and rising disposable incomes, nations such as China and India have emerged as important markets for the personal care and cosmetics sectors, greatly boosting the need for hairbrushes in the area.
Region-wise, Europe dominated the hairbrush market with the highest revenue share in 2023. The increased consumer awareness regarding hair care and the availability of a wider range of innovative hairbrushes in the market have significantly propelled the demand for hairbrushes among European consumers.
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