Hairbrush Market Research, 2034
The global hairbrush market was valued at $4.2 billion in 2024, and is projected to reach $7 billion by 2034, growing at a CAGR of 5% from 2025 to 2034. Hairbrushes refer to a broad range of items intended for hair care, styles, and grooming. They are made of different materials such as ceramic, wood, metal, or plastic and with different kinds of bristles such as synthetic, natural, or a mix of both. The hairbrush industry offers items ranging from standard everyday brushes to specialized tools for detangling, styling, volumizing, or addressing specific hair difficulties. This allows it to appeal to a wide range of consumer needs, tastes, and hair types. The global hairbrush market has witnessed significant growth due to factors such as surge in disposable income, changes in fashion trends, and rise in consumer awareness of hair care. The availability of a wide variety of products that suit different hair types, textures, and styling preferences is fostering the hairbrush market growth further. Among the widely used varieties on the market are traditional brushes, paddle brushes, round brushes, and specialized brushes for detangling or style. Furthermore, the introduction of advanced features such as heat-resistant bristles, anti-static qualities, and ergonomic designs due to technology improvements have improved the overall user experience.
Key Takeaways
- On the basis of type, the detangling brush dominated hairbrush market size in terms of revenue in 2024. However, the cushion brush is anticipated to grow at the fastest CAGR during the forecast period.
- On the basis of application, the personal segment dominated the market in terms of revenue in 2024. However, the professional segment is anticipated to grow at the fastest CAGR during the forecast period.
- On the basis of end user, the women segment dominated the hairbrush market share in terms of revenue in 2024.
- Region-wise, Europe generated the largest revenue in 2024. However, Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period.
Market Dynamics
The hairbrush market demand is expected to grow significantly due to the rapid urbanization of tier 1 and 2 cities, which fuels the growth in the number of salons and beauty parlors across developing and developed economies. According to SMERGERS, there were over 6 million salons in India in 2020. The market revenue is growing at over 12% each year. Therefore, the growing salon industry in developing economies is expected to positively influence the hairbrush industry during the forecast period. Furthermore, according to the National Hair & Beauty Federation (NHBF), the number of hair and beauty businesses increased by 2,215 between March 2021 and March 2022, reaching a total of 48,425 hair and beauty businesses.
Moreover, technological advancements are significantly influencing the hairbrush industry. The growing investments by the major manufacturers in research and development activities are promoting the introduction of innovative features in hairbrushes which is expected to improve the overall user experience. For instance, the introduction of heat-resistant bristles, anti-static properties, and advanced materials in hairbrushes have gained rapid traction and is now becoming more common.
Furthermore, the evolving fashion trends are one of the major factors that are shaping the growth of the hairbrush market. Haircare practices and hairstyle preferences change and evolve in tandem with fashion trends. The desire for particular types of brushes and styling tools is fueled by consumers' desire to imitate the appearances of influencers, celebrities, and fashion icons. Fashion and beauty trends are always changing, creating a dynamic industry where manufacturers must move fast to meet customers' shifting preferences and expectations. Collaborations between hairbrush companies and celebrities or fashion influencers are growing more frequent, which helps to drive the market by connecting products to trends and styles. The hairbrush market and the fashion industry work together to create a partnership that sustains demand for cutting-edge goods that complement current trends in both style and aesthetics.
The global hairbrush market has grown tremendously as a result of the globalization of the personal care and cosmetic industries. Standardized and widely accessible grooming products are in greater demand as beauty trends and standards become increasingly popular globally. The ease of buying online and the growth of multinational beauty and personal care businesses into new markets allow consumers to access a wide variety of hairbrush products from around the globe. Market penetration has increased, and the consumer base has grown as a result of globalization. Furthermore, consumers now have a plethora of options due to the growth in the penetration of department stores, internet platforms, and specialized beauty stores. This has encouraged brand competition and ongoing innovation in the hairbrush industry.
The growing adoption of e-commerce and direct-to-consumer platforms is significantly fostering market growth. The distribution and sales strategies have been greatly impacted by the growth of e-commerce and direct-to-consumer (DTC) channels. Customers are able to easily access a large selection of products through online platforms, where they compare possibilities, read reviews, and make well-informed judgments. To communicate with customers directly, several hairbrush manufacturers have increased their online presence and use social media networks. DTC channels allow brands to get to know their customers better, get feedback, and react fast to shifting consumer demands and trends. The ease of Internet purchasing and the potential to reach a global customer base has transformed the hairbrush retail market. To succeed in the digital marketplace, brands are modifying their marketing and sales strategies. Manufacturers interact with customers online by providing them with information, virtual consultations, and special online promos. The online retail trend is expected to be crucial to the future expansion of the global hairbrush market as consumer preferences continue to change in the long run.
Segmental Overview
The hairbrush market is segmented on the basis of the type, application, end user, and region. On the basis of the type, the hairbrush market is segregated into round brush, vent brush, cushion brush, paddle brush, detangling brush, and others. On the basis of application, the market is divided into personal and professional. Depending on the end user, the market is segmented into men, women, and children. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and the rest of LAMEA).
By Type
On the basis of type, the detangling brush segment dominated the hairbrush market size in 2024. This segment is expected to retain its dominance during the forecast period. This is attributed to the various advantages offered by the detangling brushes such as gentleness, efficiency, and versatility. The growing awareness regarding gentle hair care practices and minimizing hair damage. The demand for the detangling brush segment is significantly supported by the increased consumer demand for effective solutions to tangled hair while eliminating hair damage and discomfort.
On the other hand, the cushion brush is expected to be the fastest-growing segment during the forecast period. Materials such as wire, plastic, and soft rubber are used for making bristles of the cushion brush, which helps in removing dandruff. A cushion brush is used for cleaning the scalp and stimulating hair growth, which is expected to fuel the growth of this segment in the future.
By Application
On the basis of application, the personal segment dominated the hairbrush market share in 2024 and is expected to sustain its significance during the forecast period. Increasing awareness regarding the benefits of hairbrushes, especially among the youth, has led to the dominance of this segment in the global market. Moreover, the growth in the penetration of social media and its increased adoption among consumers has significantly propelled the growth of the personal segment. Social media has fueled the sale of fancy hairbrushes. In addition, the rise of beauty bloggers and social media influencers has played a significant role in making consumers aware of the latest fashion trends. People are now increasing their spending on hair care and other beauty and personal care products across the globe, which is triggering the growth of the personal segment in the global hairbrush market.
The professional segment is anticipated to be the fastest-growing segment during the hairbrush market forecast period. This is majorly attributed to the growing number of beauty salons across the developed and developing nations. With the growing penetration of beauty parlors and salons, the demand for hairbrushes is expected to grow in the professional sector during the forecast period.
By End User
The women segment accounted for the largest market share in 2024 and is expected to dominate the market during the forecast period. The higher expenditure by the women population on beauty and hair care products and services is the major factor that has led to the dominance of the women segment in the hairbrush market. Hairbrushes are an important tool for women to maintain the health, beauty, and manageability of their hair throughout regular grooming and style practices. Hairbrushes are essential tools for accomplishing desired hair results, whether they are used for detangling knots, smoothing strands, or styling into desired appearances.
Hairbrushes are also incredibly versatile, accommodating a wide range of hair kinds, lengths, and textures, which makes them an essential tool for a wide range of women's styling requirements. In addition, women's desire for cutting-edge hair care products is fueled by the ongoing innovation in hairbrush design and technology, which includes features such as ergonomic handles, unique bristle combinations, and heat-resistant materials.
By Region
Region-wise, Europe dominated the hairbrush market with the highest revenue share in 2024. The increased consumer awareness regarding hair care and the availability of a wider range of innovative hairbrushes in the market have significantly propelled the demand for hairbrushes among European consumers. Moreover, consumers with different hair types such as the ones with curly hair have become more conscious about their hair care practices, which is again expected to fuel the demand for hairbrushes in Europe.
Asia-Pacific is estimated to be the fastest-growing region during the forecast period. The surge in demand for hair care products, including a range of hairbrushes, is a result of the rise in emphasis on personal grooming, which is driven by factors including urbanization, the rise of the middle class, and evolving beauty standards. With their sizable populations and rising disposable incomes, nations such as China and India have emerged as important markets for the personal care and cosmetics sectors, greatly boosting the need for hairbrushes in the area. The need for specialized and cutting-edge hairbrush products has been further fueled by the impact of social media and beauty influencers, who have been essential in influencing consumer preferences and propelling the adoption of global beauty trends in Asia-Pacific.
Competition Analysis
The major companies profiled in the report Conair LLC, The Bristle Brush Company London Limited, Denroy Group, Mason Pearson, G.B. Kent & Sons, SPORNETTE, Spectrum One Hair, Crave Naturals, SHASH, and Hershesons.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hairbrush market analysis from 2024 to 2034 to identify the prevailing hairbrush market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the hairbrush market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global hairbrush market trends, key players, market segments, application areas, and market growth strategies.
Hairbrush Market Report Highlights
| Aspects | Details |
 Market Size By 2034 | USD 7 billion |
 Growth Rate | CAGR of 5% |
 Forecast period | 2024 - 2034 |
 Report Pages | 259 |
 By Type |
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 By Application |
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 By End User |
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 By Region |
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 Key Market Players | G.B. Kent & Sons, Denroy Group, SHASH, Hershesons, Mason Pearson, SPORNETTE, Crave Naturals, Conair LLC, Spectrum One Hair, The Bristle Brush Company London Limited |
Analyst Review
This section presents the perspectives of top-level CXOs on the hairbrush market. According to industry leaders, the market has maintained consistent growth, fueled by rising consumer focus on personal grooming, hairstyling trends, and increasing influence of fashion and beauty culture worldwide. Both established brands and emerging players are expanding their hairbrush portfolios by introducing innovative designs such as detangling, anti-static, and heat-resistant brushes, which has significantly boosted consumer demand across both professional and household segments.
CXOs emphasized that the growing demand for multifunctional and ergonomic brushes, coupled with rising awareness of scalp and hair health, has created opportunities for specialized products that minimize breakage and promote shine. The professional salon industry and the surge in at-home styling practices, especially post-pandemic, have further driven demand. Additionally, the rising popularity of eco-friendly lifestyle products are reshaping the market, pushing companies to introduce brushes made from sustainable and biodegradable materials such as bamboo and recycled plastics.
They also highlighted that technological innovations such as vented brushes for faster drying, smart brushes equipped with sensors to monitor hair health, and eco-conscious product lines are redefining the competitive landscape. Digital marketing, influencer collaborations, and e-commerce platforms have become critical distribution and engagement channels, enabling brands to reach younger, style-conscious consumers globally. Subscription-based models and personalized product recommendations are also gaining traction, enhancing customer loyalty and market penetration.
Europe accounted for the largest revenue share in 2024, supported by strong consumer purchasing power, established salon networks, and the presence of premium hair care brands. In contrast, the Asia-Pacific region is projected to witness the fastest growth during the forecast period, driven by rise in disposable incomes, rapid urbanization, and increase in adoption of global fashion and grooming trends in countries such as South Korea, China, India, and Japan.
Women is the leading end user of hairbrush market.
Europe is the largest regional market for hairbrush.
Personal is the leading application of hairbrush market.
The hairbrush market was valued at $4.2 billion in 2024.
Conair LLC, The Bristle Brush Company London Limited, Denroy Group, Mason Pearson, G.B. Kent & Sons, SPORNETTE, Spectrum One Hair, Crave Naturals, SHASH, and Hershesons are the major companies in the hairbrush market.
Asia-Pacific is the fastest growing regional market for hairbrush.
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