According to a new report published by Allied Market Research, titled, "Global Direct Carrier Billing Platform Market by Content and Operating System: Global Opportunity Analysis and Industry Forecast, 2019-2026," the global direct carrier billing platform market size was valued at $55.56 million in 2018, and is projected to reach $172.35 million by 2026, growing at a CAGR of 14.7% from 2019 to 2026.
Direct carrier billing is a cellular pricing approach that bills purchases from third-party vendors of digital products to the user’s monthly phone bill. Owing to its simplicity, security, and accessibility, direct carrier e-billing service has become increasingly popular among consumers completing transactions globally. It offers mobile network operators, consumers, and merchants, a whole host of opportunities within the payment industry.
Moreover, it allows wireless subscribers to place the cost of purchase on their monthly phone bill. The core benefit of direct carrier billing mobile pay is for people who lack access to the basic financial services, such as consumers in the developing markets or younger consumers without bank or credit accounts.
The improvement of commercial and technical capabilities of telecom providers, partnering with platform providers and enabling carrier billing to be used in segments including digital contents, transportation, ticketing, marketplaces, financial services, and others, fuels the direct carrier billing platform market growth. In addition, usage of smartphones and affordable mobile data plans to avail gaming, social networks, streaming & app stores, and other virtual contents are driving the market growth.
However, taxation and legislation on various digital contents and the requirement for local licenses for operators and content creators, hamper the deployment of new telco-merchant partnerships in the market. On the contrary, prominent platform providers have an opportunity to innovate and invest in R&D, to examine cost-effective offerings in the market. The mergers & acquisitions among various players are changing the market structure, creating opportunities by allowing companies to deliver content to subscribers.
Moreover, direct carrier e-billing platform providers can enhance simpler and convenient payment process, due to increase in demand subscription-based videos and other digital contents, creating opportunities for the platform providers in the market.
By content, the applications & games segment are estimated to garner largest direct carrier billing platform market share during the forecast period. This segment is expected to maintain its dominant position throughout the direct carrier billing platform market analysis period, owing to increase in collaborations by platform companies with various digital content providers, optimizing their businesses for app purchases to boost in-app mobile pay revenues for app developers, and creating large market for applications, in-app purchases, and games in the market.
In addition, various platforms are enhancing smart campaign, crucially enabling content providers of which apps and in-app content are popular and how it compares to music or video consumption, providing insights into app popularity and early direct carrier billing platform market trends.
According to the operating system, the android segment accounted for the highest share in 2018 and is anticipated to maintain this trend during the forecast period. However, it is also estimated to register the highest CAGR during the forecast period due to higher smartphone penetration with 2.8 million apps available for download on android platform in the market.
Key Finding Of The Direct Carrier Billing Platform Market:
- The application & game segment is expected to be the fastest growing segment during the forecast period, in terms of value.
- The U.S. dominated the North America direct carrier billing platform market in 2018 and is projected to grow at a CAGR of 12.6% from 2019 to 2026.
- In terms of revenue, the android segment accounted for the highest revenue in 2018.
North America and Europe dominated the direct carrier billing platform market in terms of revenue in 2018 and are expected to retain its dominance throughout the forecast period. In 2018, North America and Europe collectively accounted for more than half of the total direct carrier billing platform market and are expected to continue this trend due to increase in usage of direct carrier billing platform, rise in demands for trending digital contents, and surge in collaborations of platform providers with several content creators and constant services in the U.S., Germany, and other countries.
The key players operating in the direct carrier billing platform industry include as Bango, plc., Boku, Inc., DIMOCO, Fortumo, Centili, Comviva, NTT DOCOMO, Singtel, Mobiyo, and Digital Turbine Inc.