Direct Carrier Billing Platform Market By Content (Application & Game, Video & Audio, and Others) and Operating System (Android, iOS, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026
| A05676 | Pages: 160 | Dec 2019 | 4572 Views | | |
| Author(s) : Snehal Manjrekar , Onkar Sumant | Tables: 65 | Charts: 28 | Formats*: | |
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The direct carrier billing platform market was valued at $55.56 million in 2018 and is expected to reach $172.35 million by 2026, registering a CAGR of 14.7% from 2019 to 2026. Direct carrier billing (DCB) also known as operator billing, is a pure telco payment method allowing users to pay for online goods, products, support, services, and content via several devices such as mobile phones, tablets, and Smart TV. It is a mobile pay technology that enables consumers to make transactions by charging the amount to their monthly mobile bill.
In addition, direct carrier billing (DCB) platform acts as an intermediary between content providers and mobile network operators (MNO) in the market. The platform connects merchants with the e-billing, identity, and sales systems of mobile network operators. Moreover, it helps in supporting merchants to offer DCB, to acquire customers and convert them to loyal, paying customers for the products and services provided via direct carrier billing mobile pay method.
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The increase in demand for games, video-on-demand, audio, voice calling, such as Skype and WeChat, eBooks, podcasts, and other content is driving the market growth. In addition, over-the-top (OTT) streaming media services provider such as Netflix, Spotify, Sony, Hulu, Amazon Prime Video, and other players are significantly adopting direct carrier billing platforms and have integrated these into their payment offerings. This attracts the customer, which in turn fuels the market growth.
Furthermore, rise in popularity of mobile gaming and in-app game items purchases via direct carrier e-billing payment method, further drive the market growth. However, complexity issues while maintaining direct carrier billing functionality, become a major problem due to settlement involved between the multiple parties and the frauds in the DCB chain.
In addition, variable levels of commitment from carriers, multiple revenue shares in the value chain, and other regulations, are some of the factors that limit the market growth. Conversely, due to an increased use of subscription-based digital contents, direct carrier billing platform providers can enhance simpler and convenient payment process, expand cloud computing infrastructure, and high-speed internet services to benefit digital content publishers and mobile network operators, becoming a major direct carrier billing platform market opportunity for platform providers in the market. In addition, acceleration of existing products and services, providing streamlined customer experience by collaborating with trending content providers, is one of the lucrative opportunities for direct carrier billing platform providers to sustain in the market.
Content Segment Review:
On the basis of content, it is divided into application & game, video & audio, and others. The application & game segment are estimated to garner largest share during the direct carrier billing platform market forecast period. This segment is expected to maintain its dominant position throughout the direct carrier billing platform market analysis period, owing to increase in collaborations by platform companies with various digital content providers, optimizing their businesses for app purchases to boost in-app payment revenues for app developers, and creating large market for applications, in-app purchases, and games in the market.
Direct Carrier Billing Platform Market
By Content
Applications & Games segment holds the dominant position in 2018 and would continue to maintain the lead over the forecast period.
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Operating System Segment Review:
By operating system, the market is segmented into android, iOS, and others. The android segment accounted for the highest direct carrier billing platform market share in 2018 and is anticipated to maintain this trend during the forecast period. However, it is also estimated to register the highest CAGR during the forecast period due to higher smartphone penetration with 2.8 million apps available for download on android platform in the market.
In addition, the developing world is a key market for direct carrier billing platform, and usage of mobile application via android operating system for gaming, entertainments, finances, sports, and others has increased tremendously in the market. Thus, platform providers are set to bring millions of unbanked people into carrier billing system, with the help of product developments, partnerships, and advance features in direct carrier billing platform.
Direct Carrier Billing Platform Market
By Operating System
Android segment is projected as one of the most lucrative segments.
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Global Direct Carrier Billing Platform Market, By Region:
On the basis of region, direct carrier billing platform market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. North America and Europe dominated the direct carrier billing platform market size in terms of revenue in 2018 and are expected to retain its dominance throughout the forecast period.
In 2018, North America and Europe collectively accounted for more than half of the total direct carrier billing platform market and are expected to continue this trend due to increase in usage of direct carrier billing platform, rise in demands for trending digital contents, and surge in collaborations of platform providers with several content creators and constant services in the U.S., Germany, and other countries. Factors such as increase in number of over-the-top (OTT) providers in the U.S., and other major players are still integrating toward direct carrier billing platform like Disney, becoming a major trend in the region.
Direct Carrier Billing Platform Market
By Region
Asia-Pacific region would exhibit the highest CAGR of 18.6% during 2019-2026.
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The report provides a comprehensive direct carrier billing platform analysis of the key players operating in the market such as Bango, plc., Boku, Inc., DIMOCO, Fortumo, Centili, Comviva, NTT DOCOMO, Singtel, Mobiyo, and Digital Turbine Inc.
Key Benefits for Direct Carrier Billing Platform Market:
- The study provides an in-depth analysis of the global market share with the current direct carrier billing platform market trends and future estimations to elucidate the imminent investment pockets.
- Comprehensive analysis of the factors that drive and restrict the direct carrier billing platform market growth is provided in the report.
- Comprehensive quantitative analysis of the industry from 2019 to 2026 is provided to enable stakeholders to capitalize on the prevailing market opportunities.
- Extensive analysis of the key segments of the of the global direct carrier billing platform industry helps understand the content and operating system across the globe.
- Key players and their strategies are provided to understand the competitive outlook of the market.
Direct Carrier Billing Platform Key Market Segments:
By Content
- Applications & Games
- Video & Audio
- Others
By Operating System
- Android
- iOS
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Rest of Europe
- Asia-Pacific
- Australia
- Japan
- India
- China
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.3.1. List of key players profiled in the report
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.2.2. Top winning strategies, 2018
3.3. Top player positioning, 2017
3.4. Porter’s five forces analysis
3.5. Market dynamics
3.5.1. Drivers
3.5.1.1. Increase in demand for over-the-top (OTT) content
3.5.1.2. Rise in popularity of mobile gaming
3.5.1.3. High smartphone penetration
3.5.2. Restraint
3.5.2.1. Complexity in direct carrier billing ecosystem
3.5.3. Opportunity
3.5.3.1. Increased use of subscription-based digital contents
3.5.4. Impact Analyses
CHAPTER 4: DIRECT CARRIER BILLING PLATFORM MARKET, BY CONTENT
4.1. Overview
4.1.1. Market size and forecast
4.2. Applications & Games
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast, by country
4.2.3. Market size and forecast, by region
4.3. Video & Audio Contents
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast, by country
4.3.3. Market size and forecast, by region
4.4. Others
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast, by country
4.4.3. Market size and forecast, by region
CHAPTER 5: DIRECT CARRIER BILLING PLATFORM MARKET, BY OPERATING SYSTEM
5.1. Overview
5.1.1. Market size and forecast
5.2. Android Device
5.2.1. Market size and forecast, by country
5.2.2. Market size and forecast, by region
5.3. iOS Device
5.3.1. Market size and forecast, by country
5.3.2. Market size and forecast, by region
5.4. Other Devices
5.4.1. Market size and forecast, by country
5.4.2. Market size and forecast, by region
CHAPTER 6: DIRECT CARRIER BILLING PLATFORM MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast
6.2. North America
6.2.1. Key market trends, growth factors, and opportunities
6.2.1.1. U.S.
6.2.1.1.1. U.S. Direct carrier billing platform market, by content
6.2.1.1.2. U.S. Direct carrier billing platform market, by operating system
6.2.1.2. Canada
6.2.1.2.1. Canada Direct carrier billing platform market, by content
6.2.1.2.2. Canada Direct carrier billing platform market, by operating system
6.2.1.3. Mexico
6.2.1.3.1. Mexico Direct carrier billing platform market, by content
6.2.1.3.2. Mexico Direct carrier billing platform market, by operating system
6.3. Europe
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast, by country
6.3.2.1. Germany
6.3.2.1.1. Germany Direct carrier billing platform market, by content
6.3.2.1.2. Germany Direct carrier billing platform market, by operating system
6.3.2.2. France
6.3.2.2.1. France Direct carrier billing platform market, by content
6.3.2.2.2. France Direct carrier billing platform market, by operating system
6.3.2.3. UK
6.3.2.3.1. UK Direct carrier billing platform market, by content
6.3.2.3.2. UK Direct carrier billing platform market, by operating system
6.3.2.4. Rest of Europe
6.3.2.4.1. Rest of Europe Direct carrier billing platform market, by content
6.3.2.4.2. Rest of Europe Direct carrier billing platform market, by operating system
6.4. Asia-Pacific
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast, by country
6.4.2.1. Australia
6.4.2.1.1. Australia Direct carrier billing platform market, by content
6.4.2.1.2. Australia Direct carrier billing platform market, by operating system
6.4.2.2. Japan
6.4.2.2.1. Japan Direct carrier billing platform market, by content
6.4.2.2.2. Japan Direct carrier billing platform market, by operating system
6.4.2.3. India
6.4.2.3.1. India Direct carrier billing platform market, by content
6.4.2.3.2. India Direct carrier billing platform market, by operating system
6.4.2.4. China
6.4.2.4.1. China Direct carrier billing platform market, by content
6.4.2.4.2. China Direct carrier billing platform market, by operating system
6.4.2.5. Rest of Asia-Pacific
6.4.2.5.1. Rest of Asia-Pacific Direct carrier billing platform market, by content
6.4.2.5.2. Rest of Asia-Pacific Direct carrier billing platform market, by operating system
6.5. LAMEA
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast, by country
6.5.2.1. Latin America
6.5.2.1.1. Latin America Direct carrier billing platform market, by content
6.5.2.1.2. Latin America Direct carrier billing platform market, by operating system
6.5.2.2. Middle East
6.5.2.2.1. Middle East Direct carrier billing platform market, by content
6.5.2.2.2. Middle East Direct carrier billing platform market, by operating system
6.5.2.3. Africa
6.5.2.3.1. Africa Direct carrier billing platform market, by content
6.5.2.3.2. Africa Direct carrier billing platform market, by operating system
CHAPTER 7: COMPANY PROFILES
7.1. BANGO, PLC.
7.1.1. Company overview
7.1.2. Company snapshot
7.1.3. Operating business segments
7.1.4. Product portfolio
7.1.5. Business performance
7.1.6. Key strategic moves and developments
7.2. BOKU, INC.
7.2.1. Company overview
7.2.2. Company snapshot
7.2.3. Product portfolio
7.2.4. Business performance
7.2.5. Key strategic moves and developments
7.3. DIMOCO
7.3.1. Company overview
7.3.2. Company snapshot
7.3.3. Product portfolio
7.3.4. Key strategic moves and developments
7.4. FORTUMO OÜ
7.4.1. Company overview
7.4.2. Company snapshot
7.4.3. Product portfolio
7.4.4. Key strategic moves and developments
7.5. CENTILI
7.5.1. Company overview
7.5.2. Company snapshot
7.5.3. Product portfolio
7.5.4. Key strategic moves and developments
7.6. COMVIVA
7.6.1. Company overview
7.6.2. Company snapshot
7.6.3. Product portfolio
7.7. NTT DOCOMO
7.7.1. Company overview
7.7.2. Company snapshot
7.7.3. Product portfolio
7.7.4. Key strategic moves and developments
7.8. SINGTEL
7.8.1. Company overview
7.8.2. Company snapshot
7.8.3. Operating business segments
7.8.4. Product portfolio
7.8.5. Business performance
7.9. MOBIYO
7.9.1. Company overview
7.9.2. Company snapshot
7.9.3. Product portfolio
7.10. DIGITAL TURBINE INC.
7.10.1. Company overview
7.10.2. Company snapshot
7.10.3. Product portfolio
7.10.4. Business performance
LIST OF TABLES
TABLE 01. GLOBAL DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 02. DIRECT CARRIER BILLING PLATFORM MARKET FOR APPLICATIONS & GAMES BY REGION 2018-2026, ($MILLION)
TABLE 03. DIRECT CARRIER BILLING PLATFORM MARKET FOR VIDEO & AUDIO BY REGION,2018-2026, ($MILLION)
TABLE 04. DIRECT CARRIER BILLING PLATFORM MARKET FOR OTHERS BY REGION,2018-2026, ($MILLION)
TABLE 05. GLOBAL DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 06. ANDROID DIRECT CARRIER BILLING PLATFORM MARKET BY REGION 2018-2026, ($MILLION)
TABLE 07. IOS DIRECT CARRIER BILLING PLATFORM MARKET BY REGION, 2018-2026, ($MILLION)
TABLE 08. DIRECT CARRIER BILLING PLATFORM MARKET FOR OTHERS BY REGION 2018-2026, ($MILLION)
TABLE 09. GLOBAL DIRECT CARRIER BILLING PLATFORM BY REGION, 2018-2026, ($MILLION)
TABLE 10. NORTH AMERICA DIRECT CARRIER BILLING PLATFORM MARKET BY COUNTRY, 2018-2026, ($MILLION)
TABLE 11. U.S. DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 12. U.S. DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 13. CANADA DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 14. CANADA DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 15. MEXICO DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 16. MEXICO DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 17. EUROPE DIRECT CARRIER BILLING PLATFORM MARKET BY COUNTRY, 2018-2026, ($MILLION)
TABLE 18. GERMANY DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 19. GERMANY DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 20. FRANCE DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 21. FRANCE DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 22. UK DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 23. UK DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 24. REST OF EUROPE DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 25. REST OF EUROPE DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 26. ASIA-PACIFIC DIRECT CARRIER BILLING PLATFORM MARKET BY COUNTRY, 2018-2026, ($MILLION)
TABLE 27. AUSTRALIA DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 28. AUSTRALIA DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 29. JAPAN DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 30. JAPAN DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 31. INDIA DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 32. INDIA DIRECT CARRIER BILLING PLATFORM BY PLATFORMS, 2018-2026, ($MILLION)
TABLE 33. CHINA DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 34. CHINA DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 35. REST OF ASIA-PACIFIC DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 36. REST OF ASIA-PACIFIC DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 37. LAMEA DIRECT CARRIER BILLING PLATFORM MARKET BY COUNTRY, 2018-2026, ($MILLION)
TABLE 38. LATIN AMERICA DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 39. LATIN AMERICA DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 40. MIDDLE EAST DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 41. MIDDLE EAST DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 42. AFRICA DIRECT CARRIER BILLING PLATFORM MARKET BY CONTENT, 2018-2026, ($MILLION)
TABLE 43. AFRICA DIRECT CARRIER BILLING PLATFORM MARKET BY OPERATING SYSTEM, 2018-2026, ($MILLION)
TABLE 44. BANGO, PLC.: COMPANY SNAPSHOT
TABLE 45. BANGO, PLC.: OPERATING SEGMENTS
TABLE 46. BANGO, PLC.: PRODUCT PORTFOLIO
TABLE 47. BOKU, INC.: COMPANY SNAPSHOT
TABLE 48. BOKU, INC.: PRODUCT PORTFOLIO
TABLE 49. DIMOCO: COMPANY SNAPSHOT
TABLE 50. DIMOCO: PRODUCT PORTFOLIO
TABLE 51. FORTUMO: COMPANY SNAPSHOT
TABLE 52. FORTUMO: PRODUCT PORTFOLIO
TABLE 53. CENTILI: COMPANY SNAPSHOT
TABLE 54. CENTILI: PRODUCT PORTFOLIO
TABLE 55. COMVIVA: COMPANY SNAPSHOT
TABLE 56. COMVIVA: PRODUCT PORTFOLIO
TABLE 57. DOCOMO DIGITAL: COMPANY SNAPSHOT
TABLE 58. DOCOMO DIGITAL: PRODUCT PORTFOLIO
TABLE 59. SINGTEL: COMPANY SNAPSHOT
TABLE 60. SINGTEL: OPERATING SEGMENTS
TABLE 61. SINGTEL: PRODUCT PORTFOLIO
TABLE 62. MOBIYO: COMPANY SNAPSHOT
TABLE 63. MOBIYO: PRODUCT PORTFOLIO
TABLE 64. DIGITAL TURBINE, INC.: COMPANY SNAPSHOT
TABLE 65. DIGITAL TURBINE, INC.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. DIRECT CARRIER BILLING PLATFORM MARKET SEGMENTATION
FIGURE 02. TOP INVESTMENT POCKETS
FIGURE 03. TOP WINNING STRATEGIES, 2018-2019
FIGURE 04. TOP WINNING STRATEGIES, BY YEAR, 2018-2019
FIGURE 05. TOP WINNING STRATEGIES: NATURE AND TYPE, 2018-2019
FIGURE 06. TOP PLAYER POSITIONING, 2018
FIGURE 07. MODERATE BARGANING POWER OF BUYERS
FIGURE 08. HIGH BARGANING POWER OF SUPPLIERS
FIGURE 09. MODERATE THREAT OF SUBSTITUTION
FIGURE 10. HIGH THREAT OF NEW ENTRANTS
FIGURE 11. MODERATE COMPETITIVE RIVALRY
FIGURE 12. IMPACT ANALYSES, DIRECT CARRIER BILLING PLATFORM MARKET
FIGURE 13. COMPARATIVE ANALYSIS OF DIRECT CARRIER BILLING PLATFORM MARKET FOR APPLICATIONS & GAMES, BY COUNTRY, 2018 & 2026
FIGURE 14. COMPARATIVE ANALYSIS OF DIRECT CARRIER BILLING PLATFORM MARKET FOR VIDEO & AUDIO, BY COUNTRY, 2018 & 2026
FIGURE 15. COMPARATIVE ANALYSIS OF DIRECT CARRIER BILLING PLATFORM MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026
FIGURE 16. COMPARATIVE ANALYSIS OF ANDROID DIRECT CARRIER BILLING PLATFORM MARKET, BY COUNTRY, 2018 & 2026
FIGURE 17. COMPARATIVE ANALYSIS OF IOS DIRECT CARRIER BILLING PLATFORM MARKET, BY COUNTRY, 2018 & 2026
FIGURE 18. COMPARATIVE ANALYSIS OF DIRECT CARRIER BILLING PLATFORM MARKET FOR OTHERS, BY COUNTRY, 2018 & 2026
FIGURE 19. BANGO, PLC.: TOTAL REVENUE, 2016–2018 ($MILLION)
FIGURE 20. BANGO, PLC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 21. BANGO, PLC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 22. BOKU, INC.: TOTAL REVENUE, 2016–2018 ($MILLION)
FIGURE 23. BOKU, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 24. SINGTEL: TOTAL REVENUE, 2016–2018 ($MILLION)
FIGURE 25. SINGTEL: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 26. SINGTEL: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 27. DIGITAL TURBINE, INC.: TOTAL REVENUE, 2016–2018 ($MILLION)
FIGURE 28. DIGITAL TURBINE, INC.: REVENUE SHARE BY REGION, 2018 (%)
Direct Carrier Billing Platform market is projected to witness a significant growth, due to increase in demand for digital contents, on-demands, trending games and applications, and other such virtual contents market. The market is fragmented due to multiple parties involved across the value chain such as mobile network operators, content creators, and several direct carrier billing platform providers globally.
In addition, Direct Carrier Billing (DCB) platform acts as an intermediary between content providers and Mobile Network Operators (MNOs) in the market. The platform connects merchants with the billing, identity, and sales systems of mobile network operators. Moreover, it helps in supporting merchants to offer DCB, to acquire customers and convert them to loyal, paying customers for the products and services provided via direct carrier billing payment method.
For instance, Bango platform delivering fastest payment experience and services, enabling customers to pay with direct carrier billing payment method. The company is engaging with several content creators such as online stores including Amazon, Google, Microsoft, and others.
Furthermore, increase in demand for games, video-on-demand, audio, voice calling, such as Skype and WeChat, eBooks, podcasts, and other content is driving the market growth. In addition, over-the-top (OTT) streaming media services provider such as Netflix, Spotify, Sony, Hulu, Amazon Prime Video, and other players are significantly adopting direct carrier billing platforms and have integrated these into their payment offerings. This attracts the customer, which in turn fuels the market growth.
However, complexity issues while maintaining direct carrier billing functionality, become a major problem due to settlement involved between the multiple parties and the frauds in the DCB chain, are some of the factors that limit the market growth. Conversely, due to an increased use of subscription-based digital contents, direct carrier billing platform providers can enhance simpler and convenient payment process, expand cloud computing infrastructure, and high-speed internet services to benefit digital content publishers and mobile network operators, becoming a major opportunity for platform providers in the market.
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