Europe Digital Textile Printing Market Size Expected to Reach $2.95 Billion by 2030

According to a new report published by Allied Market Research, titled, "Europe digital textile printing market by Substrate type, by Ink Type and by End Use: Global Opportunity Analysis and Industry Forecast, 2020-2030," the Europe digital textile printing market size was valued at $0.75 billion in 2020, and expected to reach $2.95 billion by 2030, with Europe digital textile printing market forecast expected at a CAGR of 14.8% from 2021 to 2030.

Digital textile printing is a process of printing textiles and garments using inkjet technology to print colorants onto fabric. This process allows for single pieces, mid to small run cycle production and even long runs as an alternative option to screen printed fabric. The first step in the digital textile printing process is to preheat the fabric with liquid solutions that prepare it to accept the dye and better absorb the color that is fed through the printer that sprays the dye onto the textile with tiny droplets. The last step is fixing the fabric, a process that ensures the permanency of the design.

Increase in demand for sustainable packaging solutions and surge in demand for consumer goods, especially related to textile industry are the major factors driving the growth of the digital textile printing industry. The rapid expansion of e-commerce and the growth of the advertising industries led to the surge in the demand for digital textile printers. Printing technology is widely used in packaging industry such as identification, labeling, grading and branding, which is further used in all kinds of packaging solutions. The increase in fashion trends in European countries due to the various exchanges of culture from other countries such as India, led to surge in demand for the digital textile printing industry.

The increasing availability of alternative packaging solutions and rise in the digitization of economies across the developed and developing countries across the globe hampered the growth of the digital textile printing industry market. The need for high capital investment during initial period in regards to the development of printing technology is another reason hampering the growth of the digital textile printing market.

Digital textile printer is an eco-friendlier solution, which is expected to reduce the amount of energy and greatly reduce operational footprint. The above-mentioned factors and applications will provide ample opportunities for the growth of the Europe digital textile printing market during the forecast period.

The Europe digital textile printing market is segmented on the basis of substrate, ink type, end use and country.

On the basis of type of substrate, the Europe digital textile printing market is segmented into cotton, silk, polyester, and others. On the basis of ink type, Europe digital textile printing market is introduced as reactive, acid, direct dispense, sublimation, pigments, and others. By end use, the study includes clothing, household, technical textiles, and display & others.

By country, the market is studied across Germany, France, the UK, Spain, Italy, Turkey, Russia, Poland, Switzerland, Sweden, Norway, The Netherlands, Greece and Rest of Europe. The major companies profiled in this report include Texintel, Atpcolor, Kornit Digital, Konika Minolta, Mehler Texnologies Gmbh, Efi Reggiani, Dover Corporation, Epson, Atexco, Hollanders Printing Systems B.V.

Impact Of Covid-19 On The Europe Digital Textile Printing Market

• COVID-19 had a wide range of consequences and its effects felt all across the globe including several industries and business. Textile industry also faced serious consequences due to Covid-19 outbreak.
• Short and long-distance mobility restrictions worldwide had strong repercussions on this labor-intensive and highly globalized industry. At the start of 2020, the global health crisis and subsequent government measures caused, both a drop in production and considerable disruption in textile supply chains, creating spill-overs at the cross-regional level.
• Also, China being prominent hub for textile manufacturing and critical global supplier of textile inputs, when disruptions started, the trade impacts on manufacturing consequently extended throughout the global market, including Europe. Due to drop in trade values, decrease of 38% in textile industry and 57% in clothing subsectors in Europe was observed till the end of April 2020.
• In response to this situation, a couple of big European brands made plans to redistribute production orders that were originally planned for China to countries like Turkey, Morocco, Portugal and Spain.
• Italy is one of the biggest players for industrial printing in Europe, and corona impacted the Italian economy on a massive scale. Italy announced a lock down as well, followed by Spain, due to which a large part of the textile printing industry in Europe faced financial crisis.

Key findings of the study

• By Country wise, Italy is projected to witness growth at the highest CAGR in terms of revenue, during the forecast period.
• As per Europe digital textile printing market analysis, by substrate type, the cotton segment accounted for the largest market share in 2020 in terms of volume.
• On the basis of ink type, the sublimation segment holds the largest market share in 2020 in terms of value.
• On the basis of end use, the display & other segment is anticipated to witness the highest market share in terms of revenue during the forecast period.