Europe Digital Textile Printing Market Outlook - 2021-2030
The Europe digital textile printing market size was valued at $0.75 billion in 2020, and expected to reach $2.95 billion by 2030, at a CAGR of 14.8% from 2021 to 2030.
Digital textile printing is considered to be the next generation printing, which is different from the conventional fabric printing. The ongoing digital transformation in the textile industry led to many textile entrepreneurs to invest in digital printing technology. It is also for the people who like to experiment with bold and innovative designs, for example fashion designers. Alexander McQueen, Mary Kantrantzou, and Erdem Moralioglu are leaders for digital fabric printing and have displayed a range of digital prints, hence making digital print a new trend in the fashion world today. In digital printing, various dyes are used as compared to traditional printing such as acid inks are used on silk and nylon; disperse inks on polyesters and reactive inks are used on all cellulose based fabrics such as cotton, linen, and rayon.
The digital textile printing has many advantages compared to conventional printing method such as this technology has no limitation on the usage of color or repeat size. Multiple color shades can be printed on fabric at a time. In addition, digital textile printing systems can produce nearly 16 million colors and shades. Digital textile printing process is time saving and cost-effective as compared to conventional printing method. The above-mentioned factors and applications are expected to drive the growth of the Europe digital textile printing market.
The increasing innovations in DTP technologies such as thermal inkjet, piezoelectric inkjet, continuous inkjet, thermal transfer, electrostatic and electrophotography, which have their unique properties, advantages and limitations, have proved to be advantageous for designers, textile companies and retailers. Digital printing has created a new trend for textile and clothing designers in the retail market. Digital printing technology not only replaces the existing printing methods but also offer new opportunities for the development of the market.
The Europe digital textile printing market is segmented on the basis of type of substrate, ink type, end use and country.
On the basis of type of substrate, the Europe digital textile printing market is segmented into cotton, silk, polyester, and others. On the basis of ink type, it is classified as reactive, acid, direct dispense, sublimation, pigments, and others. The end use considered in the study includes clothing, household, technical textiles, and display & others.
By country, the market is studied across Germany, France, the UK, Spain, Italy, Turkey, Russia, Poland, Switzerland, Sweden, Norway, the Netherlands, Greece and Rest of Europe.
The major companies profiled in this report include Texintel, Atpcolor, Kornit Digital, Konika Minolta, Mehler Texnologies Gmbh, Efi Reggiani, Dover Corporation, Epson, Atexco, Hollanders Printing Systems B.V. Rapid increase in demand for digital textiles led the key manufacturers to expand their production capacities to meet the market demand across the globe, which led to surge in the demand for digital textile machinery. Additional growth strategies such as acquisition, partnership and product launch, are also adopted to attain increased market share in the digital textile industry market trends.
Europe Digital Textile Printing Market, By Country
Italy dominates the Europe digital textile printing market, owing to rise in demand for digital textile printing in fashion industries in Italy. Moreover, the presence of large number of fashion industries in Milan, Rome, Palermo, and Venice fuels the demand for customized digital textile printing with high flexibility of color combinations and fashion designs. Furthermore, the presence of companies, such as EFI Reggiani, offering innovative textile printing solutions and Italian-based J-Teck3 providing advanced dye sublimation and disperse digital textile inks are expected to drive the market growth.
By Country
Italy holds a dominant position in 2020
Europe Digital Textile Printing Market, By Substrate
Cotton segment dominates the Europe digital textile printing market. Cotton is a natural fiber that is widely used in fashion and sportswear digital textile printing, due its high moisture control and prolonged durability. Owing to high wash fastness, reactive ink is mostly used for cotton fabric substrate, which drives the growth of the segment.
By Substrate
Others is projected to create abundant $ opportunity till 2030
Europe Digital Textile Printing Market, By Ink Type
Sublimation dominates the Europe digital textile printing market sublimation segment is expected to witness significant growth in the Europe digital textile printing market, owing to increase in demand for dye-sublimation in customized printing service. Moreover, sublimation ink becomes a part of the fabric rather than adding a layer on top, making it highly durable as compared to conventional printing process, such as heat transfer paper. Furthermore, low production and raw material cost of sublimation printing is expected to fuel the market demand in the near future.
By Ink Type
Sublimation segment is projected as the most lucrative segment.
Europe Digital Textile Printing Market, By End Use
Display and others segment dominates the Europe digital textile printing market. Integrated electronic circuits can be incorporated into washable fabric for wearable electronics and other display devices. Such circuits are printed with eco-friendly inks using digital textile printing techniques. Researchers from China and Italy are focusing on introducing superior inks for high-quality printing. For instance, Italy made Kiian Digistar Hi-PRO Sublimation Ink, a water-based piezo ink, which is used for digital textile printing for polyester fabrics that can be used in electronic display and other integrated circuits. Such printed components require low cost and are required to be highly flexible and washable in nature. However, due to high wash fastness, such products offer limited compatibility with skin.
By End Use
Display & Others is projected to create abundant $ opportunity till 2030
COVID-19 analysis:
COVID-19 had a wide range of consequences and its effects felt all across the globe including several industries and business. Textile industry also faced serious consequences due to Covid-19 outbreak. Short and long-distance mobility restrictions worldwide had strong repercussions on this labor-intensive and highly globalized industry. At the start of 2020, the global health crisis and subsequent government measures caused, both a drop in production and considerable disruption in textile supply chains, creating spill-overs at the cross-regional level. Also, China being prominent hub for textile manufacturing and critical global supplier of textile inputs, when disruptions started, the trade impacts on manufacturing consequently extended throughout the global market, including Europe. Due to drop in trade values, decrease of 38% in textile industry and 57% in clothing subsectors in Europe was observed till the end of April 2020. In response to this situation, a couple of big European brands made plans to redistribute production orders that were originally planned for China to countries like Turkey, Morocco, Portugal and Spain. Italy is one of the biggest players for industrial printing in Europe, and corona impacted the Italian economy on a massive scale. Italy announced a lock down as well, followed by Spain, due to which a large part of the textile printing industry in Europe faced financial crisis.
Key benefits for stakeholders
- This report provides a detailed quantitative analysis of the current Europe digital textile printing market trends and estimations from 2020 to 2030, which assists to identify the prevailing opportunities.
- An in-depth Europe digital textile printing market analysis of various countries in this region is anticipated to provide a detailed understanding of the current trends to enable stakeholders formulate specific plans.
- A comprehensive analysis of the factors that drive and restrain the growth of the Europe digital textile printing market is provided.
- Europe region-wise and country-wise market conditions are comprehensively analyzed in this report.
- The projections in this report are made by analyzing the current trends and future market potential from 2020 to 2030 in terms of value and volume.
- An extensive analysis of various regions provides insights that are expected to allow companies to strategically plan their business moves.
- Key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which help to understand the competitive outlook of the Europe digital textile printing market.
Europe Digital Textile Printing Market Report Highlights
| Aspects | Details |
 By Substrate Type |
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 By Ink Type |
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 By End Use |
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 By Country |
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 Key Market Players | KORNIT DIGITAL, EPSON, EFI REGGIANI, ATPCOLOR, ATEXCO, TEXINTEL LIMITED, HOLLANDERS PRINTING SYSTEMS B.V, MEHLER TEXNOLOGIES GmbH, DOVER CORPORATION, KONICA MINOLTA |
Analyst Review
The European digital textile printing industry market is expected to witness increased demand during the forecast period, due to rapidly increase in the demand for clothing and households across the region which is expected to surge the growth of the digital textile printing market throughout the forecast period.
Various methods of textile printing, such as direct print, discharge print, pigment print, resist print, and specialty print, have evolved to cater to the increasing demand for digital textile printing market. With the development of dye sublimation printer, it is possible to print with low-energy sublimation inks and high-energy disperse inks directly onto textile media by the heat press process. Moreover, increase in investments on R&D activities to develop novel methods of digital textile printing and rise in per capita disposable income, especially in the developing economies, such as Russia, Poland, etc. are anticipated to accelerate the demand for digital textile printing technology during the forecast period.
The increasing innovation in the field of developing various inks, dyes and additives to improve the efficiency and automation of the textile printing machine coupled with increase in awareness among the people regarding the advantages of the digital textile printers on the environment, fashion designers, and retailers are the major reasons which will provide opportunities for the growth of the digital textile printing market during the forecast period.
Factors such as surge in raw material costs along with high equipment costs of wet-post treatment and harmful environmental impact of digital textile printing are some of the key challenges expected to hamper the sales of Europe digital textile printing market during the forecast period.
Surge in demand for 3D printing technologies and change in fashion trends are the key factors boosting the Europe Digital Textile Printing market growth
Market value of Europe Digital Textile Printing in 2030 is expected to be US$ 2.95 billion
Texintel, Atpcolor, Kornit Digital, Konika Minolta, Mehler Texnologies Gmbh, Efi Reggiani, Dover Corporation, Epson, Atexco, Hollanders Printing Systems B.V.
Display & others is projected to increase the demand for Europe Digital Textile Printing Market
The Europe digital textile printing market is segmented on the basis of substrate, ink type, end use and country. On the basis of type of substrate, the Europe digital textile printing market is segmented into cotton, silk, polyester, and others. On the basis of ink type, Europe digital textile printing market is introduced as reactive, acid, direct dispense, sublimation, pigments, and others. By end use, the study includes clothing, household, technical textiles, and display & others. By country, the market is studied across Germany, France, the UK, Spain, Italy, Turkey, Russia, Poland, Switzerland, Sweden, Norway, The Netherlands, Greece and Rest of Europe.
Rapidly shifting trend toward automation in textile industry is the main driver of Europe Digital Textile Printing Market
Clothing and display end users are expected to drive the adoption of Europe Digital Textile Printing
COVID-19 pandemic negatively impacted the Europe Digital Textile Printing market in 2021
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