According to a new report published by Allied Market Research, titled, "Gift cards Market by Functional Attribute, and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2016 - 2023," the global gift cards market size was valued at $585,311 million in 2016, and is projected to reach $1,591,461 million by 2023, growing at a CAGR of 15.7% from 2017 to 2023. The open loop segment is anticipated to grow at the highest rate during the forecast period.
Europe generated the highest revenue in 2016 due to adequate technological development for the adoption of gift cards. The Asia-Pacific gift cards market is expected to grow at the highest rate during the forecast period, owing to the growth of retail industry, remarkable economic growth in Southeast Asia, India, & other economies and growth in trend of integrated payment technologies.
The retail business segment contributed the highest share in 2016. This segment accounted for $431,833 million in 2016, and is projected to grow at the CAGR of 15.0% during the forecast period. However, the gift cards market for corporate institutions segment is projected to grow at the highest rate of 17.3%.
The gift cards market faces an increase in threat of being compromised by hackers and thieves, which acts as a major restraint for the market. For instance, Distil Networks recently discovered GiftGhostBot, which had attacked almost 1,000 web sites to find gift cards; it could breach to access their balance. It has become an example of the growth in threat in the global market. In addition, in a rush to make mobile gift card rollouts as convenient and low-cost as possible companies such as Target and Starbucks have overlooked security holes, which allow any shopper to use the dollars loaded into other shoppers' gift cards. This factor has the potentiality of experiencing negative impact over gift cards market forecast.
Technological innovation in product offerings, rise in adoption for advanced payment solutions, increase in application areas among end users, growth associated with e-commerce and m-commerce industry, increased spending capacity of consumers, and flexibility associated with ease of use feature drive the market. In addition, increase in popularity of these cards during traveling expenditures fuel the market demand. This in turn boosts the gift cards market growth.
The report features a competitive scenario of the global gift cards industry and provides a comprehensive analysis of key growth strategies adopted by the major players. The key players profiled in the study are First Data Corporation, Qwikcilver Solutions Pvt. Ltd., National Gift Card Corp., Blackhawk Network Holdings, Inc., Plastek Card Solutions, Inc., Duracard, DOCUMAX INC., Vantiv, TenderCard, and TransGate Solutions. These players adopt competitive strategies, such as geographical expansions, mergers & acquisitions, new product launches, and partnerships & collaborations, to augment the growth of the market.
Key Findings of the Gift cards Market:
- The closed loop segment accounted for the highest share of the global gift cards industry in 2016, growing at a CAGR of 14.8% from 2017 to 2023.
- The retail sector of the gift cards market generated the highest revenue share in 2016, and is projected to grow at a rate of 15.0%.
- The Europe gift cards market generated the highest share, valued at $246,983 million, in terms of revenue in 2016.
- The gift cards market for corporate institutions segment is expected to witness the highest growth rate during the forecast period.