Liquid Packaging Carton Market Expected to Reach $32.7 Billion by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “Liquid Packaging Carton Market," The liquid packaging carton market was valued at $19.8 billion in 2022, and is estimated to reach $32.7 billion by 2032, growing at a CAGR of 5.2% from 2023 to 2032.

Liquid packaging cartons refer to stiff, multi-ply paperboard containers that are extensively used for packaging and safe transportation of various food and beverages. They are versatile, lightweight, recyclable, economical, and eco-friendly in nature. Liquid packaging cartons ensure content preservation and protection from external contaminants, thereby enhancing product shelf-life. At present, they are commercially available in varying types, such as brick, shaped, and gable top liquid packaging cartons.

The widespread adoption of liquid packaging cartons in the food and beverages (F&B) sector for tracing, preserving, and ensuring the safe transportation and storage of fast-moving consumer goods (FMCG), is one of the key factors thar drives the market growth. In line with this, the shift in inclination of consumers toward healthy, ready-to-eat (RTE), on-the-go drinks, and dietary supplements on account of rise in health consciousness and hectic working schedules acts as another growth- inducing factor.

Moreover, the introduction of eco-friendly liquid packaging cartons due to surge in environmental consciousness contributes to market growth. This is further supported by the implementation of favorable policies by governments of various nations to promote the use of recyclable and sustainable packaging solutions, which fosters market growth.  In addition, top players have adopted innovative marketing strategies, such as customized packaging with enhanced visual appeal, which positively influences market growth. For instance, marketing practices through visual presentation of the products and strategic collaborations between key players and manufacturers to create recyclable cartons positively stimulate the market growth.

Other factors, such as rapid expansion in the F&B sector and numerous schemes implemented by the governments of various countries for regulating the deployment of polyethylene pouches and packages, create a positive outlook for the market. The liquid packaging carton market is segmented on the basis of carton type, shelf life, end use and region. Depending on carton type, the market is categorized into brick liquid cartons, gable top cartons, and shaped liquid cartons. On the basis of shelf life, it is classified into long shelf life cartons and short shelf life cartons. By end use, it is divided into liquid dairy products, non-carbonated soft drinks, liquid foods, alcoholic drinks, and others. Region-wise, the liquid packaging carton market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

On the basis of carton type, the brick liquid cartons segment dominated the global liquid packaging carton market, both in terms of value in 2022. The use of brick liquid cartons in the liquid packaging carton market is driven by several factors, including sustainability, convenience, and consumer preference. On the basis of shelf life, the long shelf life cartons segment dominated the global liquid packaging carton market, both in terms of value in 2022. The usage of long shelf life cartons in the liquid packaging carton market is driven by several factors, including consumer demand for convenience, product safety, and extended shelf life.

On the basis of end-use, the liquid dairy products segment dominated the global liquid packaging carton market, both in terms of value in 2022. Convenience plays a significant role in the demand for liquid dairy products and their packaging. Consumers seek convenient options that fit their busy lifestyles. Liquid packaging cartons offer easy-to-use features such as resealable caps, convenient pouring mechanism, and ergonomic designs that facilitate pouring and storage. On the basis of region, Asia-pacific has a dominant share in the market and is anticipated to experience rapid growth in the liquid packaging carton market.

The rise in population and increase in urbanization in the region have led to a surge in the demand for packaged beverages and dairy products. Liquid packaging cartons offer an efficient and convenient solution for storing and distributing these products, making them an attractive option for manufacturers and consumers alike.

The key players operating in the global liquid packaging carton market are Adam Pack S.A., Atlas Packaging, Elopak, Greatview Aseptic Packaging, ITC Limited, Nippon Paper Industries Co., Ltd., Refresco Group, Stora Enso, Tetra Laval Group, and WestRock Company. These players have adopted various key strategies including agreement, collaboration, expansion, and partnership to increase their market shares.

Key finding of the study

• Asia-Pacific is projected to grow at the highest CAGR of approximately 5.4%, in terms of revenue, during the forecast period.
• By carton type, the brick liquid cartons segment is anticipated to grow with CAGR 5.0%, in terms of revenue, during the forecast period.
• By shelf life, the long shelf life cartons segment is anticipated to grow with CAGR 5.3%, in terms of revenue, during the forecast period.
• By end-use, the liquid dairy products segment is anticipated to grow with CAGR 5.1 %, in terms of revenue, during the forecast period.