Massage Oil Market Expected to Reach $8.1 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Massage Oil Market," The Massage Oil Market Size was at $3 billion in 2021, and is estimated to reach $8.1 billion by 2031, growing at a CAGR of 10.5% from 2022 to 2031.

Massage oils are available in various types; almond oil, coconut oil, and citrus oil. These different types of oils are well known for various health and skin benefits. For instance, sesame oil is regarded as a rich ayurvedic body massage oil that can have a detoxing effect, olive oil is popular for its moisturizing properties that help to add radiance and nourishment to skin, and avocado oil is the perfect choice for body massage when it comes to treating skin woes, and massaging with sunflower oil helps in enhancing cell repair and regeneration function of skin cells.

The hectic lifestyle of customers propels the Massage Oil Market Demand as massage oils are used for the treatment of various muscle problems such as muscular dystrophy and arthritis. Many sports people and athletes use body massage oils for the treatment of muscle sores and pains. There is a rapid rise in the number of spas and an increase in the use of body almond massage oils for medical purposes.Aroma therapy, or essential oil therapy, refers to a range of traditional, alternative or complementary therapies that use essential oils and other aromatic plant compounds. A range of essential oils used in aroma therapy has been found to have various degrees of antimicrobial activities and are believed to have antiviral, nematocidal, antifungal, insecticidal, and antioxidant properties. Aromatherapy applications include massage, topical applications, and inhalation. It has been shown to reduce various health problems such as nausea, pain body aches, anxiety, agitation, stress, depression, fatigue, insomnia, muscular aches, and circulatory problems. Owing to these many benefits, many people suffering from these problems are attracted to aroma therapies, thus leading to an increase in demand for massage oils across the globe. In addition, the recommendation of massage oils by skilled aroma therapists, doctors, physical therapists, massage therapists, or pharmacists also help in increasing the Massage Oil Market Growth.

There has been a significant increase in the literacy rate and people are more educated and aware of the benefits of health care products such as massage oils, which aid in the treatment of various muscle disorders and diseases such as sore muscles and normal muscle pain. Oils are also used in different treatments of accidental injuries such as car accidents or injuries to soldiers at work. Many times, car accidents may lead to internal and soft tissue damage. Many physiotherapists use body massage oils such as almond and jojoba oil in the treatment of chronic accidental injuries are some of the Massage Oil Market Trends.

The global massage oil market is segmented on the basis of product, end-user, application, distribution channel, and region. On the basis of product, the market is classified into almond oil, coconut oil, citrus oil, and others. Almonds make up the biggest part of the market, and this is expected to stay during the forecast period. The growth of the almond massage oil segment is attributed to the nourishment and health benefits provided by almond massage oils. However, the others segment is anticipated to grow in the future.

Depending on the end user, the market is bifurcated into adults and babies. Among these, the adult's segment occupied a major Massage Oil Market share and is projected to maintain its dominance during the forecast period. This is attributed to growing awareness related to various benefits of massage among adults, along with a rising in a number of adults using spa and wellness services to maintain overall well-being

By application, the market is segregated into spas & wellness centers,  medical therapeutics, and others. The spas & wellness centers segment is anticipated to grow at the highest rate during the forecast period, owing to rise in preference for relaxation experiences. Moreover, growth in awareness among people regarding various health benefits of massage drives the market growth.

By distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, E-commerce, and others. The specialty stores segment is anticipated to grow at the highest CAGR during the forecast period, owing to availability of various discounts and personal experiences.

In 2021, North America accounted for 42.3% of the global oil massage market and is expected to maintain its dominance during the forecast period. However, Europe and Asia-Pacific are expected to possess the highest CAGRs of 10.3% and 15.9%, respectively, owing to rise in health concerns among people and an increase in the popularity of oil massage in these regions. With growing consumer awareness about several health benefits of massage oils, their demand is expected to increase rapidly in the coming years.

Owing to COVID-19, an increase has been witnessed in demand for healthy lifestyles and relaxing experiences such as oil massages. Sales of a variety of massage oils have increased as there is an increase in consumption of massage oils by spas & wellness centers and medical therapeutics. Massage oils are in demand, globally. However, the supply has been hampered due to trade barriers and travel restrictions.

Major players analyzed for the global massage oil industry are Dabur International Limited, Fabulous Frannie, Forest essentials, Frontier Co-op, Himalaya Global Holdings Ltd., Indus Valley, Kama Ayurveda, Majestic Pure Cosmeceuticals, Mambino Organics, Mountain Rose Herbs, Natura &Co, Now foods, Performance Health, Soothing Touch, and Young Living Essential oils.

Key findings of the study

• On the basis of product type, the almond oil segment dominated the market in the 2021.
• On the basis of end user, the adults segment is expected to be the fastest growing segment, with a CAGR of 10.9% during the forecast period.
• On the basis of application, the medical therapeutics segment is expected to be the fastest growing segment, with the a of 11.5% during the forecast period.
• On the basis of distribution channel, the e-commerce segment is likely to be the fastest growing segment with the CAGR of 12.4% during the forecast period.
• Region wise, North America dominated the global massage oil market during the forecast period of 2022 to 2031