The global massage oil market size was at $3 billion in 2021, and is projected to reach $8.1 billion by 2031, growing at a CAGR of 10.5% from 2022 to 2031.
The massage oil market is segmented into Product Type, End-user, Application, and Distribution Channel.
Body massage oil are combination of different oils such as carrier and essential massage oils, these oils are naturally extracted from different plants leaves and flowers such as jojoba, olive oil, coconuts and sweet almond oils, grapes and nuts seeds. Massage oil are used to massage on soft body tissues and muscles of body, these body massage oils have great prominence among peoples as it helps in treatment of various health and muscles problems, it is also used to lubricate the skin to reduce friction while performing a massage. This helps give a smooth glide and easy workability to the skin surface. The different variety of oils can be compared on how the oil spreads, how easily it is absorbed, its nourishing and moisturizing properties and the smell.
The demand for massage oils is increasing due to the inclination of customers preference toward health living. As a growth in customers literary rate; people have become more educated and aware about benefits of health care products such as massage oil. Massage oils are widely used for therapeutic purposes for treatment of various chronic injuries such as sports injuries and accidental injuries, additionally, it nourishes the skin and acts as a "base", or "carrier" oil for aromatherapy essential oils.
Surge in number of health conditions such as prenatal depression, autism, hypertension, dementia, and Parkinson’s syndrome present the use of massage therapy and massage oils from the medical community. Presently, these health problems are common for all age groups, thus increasing the demand for massage oil. Increase in recognition of the chiropractor community is significantly boosting the massage oil market. Along with this, awareness about pain management & physical ailments also boost the development of massage therapies & massage oils. Massage oil is generally considered part of integrative medicine. It is increasingly being offered along with standard treatment for a wide range of medical conditions and situations. Massage oil benefits include: reducing stress and increasing relaxation, reducing pain and muscle soreness & tension, improving circulation, energy and alertness, lowering heart rate and blood pressure, and improving immune function. Hence, such factors propel the market growth. Massages have proven to be excellent therapies for muscle and joint pains as they aid in preventing and relieving serious problems related to cold shoulder, back pain, arthritis, and spondylitis. In addition, they help in treating severe headaches and migraine. Furthermore, a head massage directly relaxes brain, neck, and face. They further help in healing the swellings and injuries. A massage of deep tissue or a foot massage is a very useful and convenient treatment to cure many injuries caused by physical or sports activities. Massages aid in relaxing nerves and muscles while boosting a lot of positive energy in the body, which help in relieving stress and help in sleeping disorders. Therefore, growing consumer awareness regarding various benefits of regular massages propel growth of the massage oil market.
The global massage oil market is restrained by lack of presence of skilled labor. Presently, in majority of developing countries, massage therapists employed in spas lack professional training required to deliver effective and satisfactory oil massage facilities. Moreover, spas have to incur huge cost to employ well trained therapists. Owing to rise in competition in the market, spa owners have started to invest into spa and oil massage education such as on job training programs of international standards for better service. Hence, lack of skilled labor lead to decline in Massage Oil Market growth.
Aroma therapy, or essential oil therapy, refers to a range of traditional, alternative or complementary therapies that use essential oils and other aromatic plant compounds. A range of essential oils used in aroma therapy have been found to have various degrees of antimicrobial activities and are believed to have antiviral, nematocidal, antifungal, insecticidal, and antioxidant properties. Aromatherapy applications include massage, topical applications, and inhalation. It has been shown to reduce various health problems such as nausea, pain body aches, anxiety, agitation, stress, depression, fatigue, insomnia, muscular aches, and circulatory problems. Owing to these many benefits, many people suffering from these problems are attracted toward aroma therapies, thus leading to increase in Massage Oil Market demand across the globe. In addition, recommendation of massage oils by skilled aroma therapists, doctors, physical therapists, massage therapists, or pharmacists also help in increasing growth of the market.
The global massage oil market segmented into product, end user, application, distribution channel, and region. On the basis of product, the market is classified into almond oil, coconut oil, citrus oil and others. By end user it is categorized into adult and babies. Depending on application, it is bifurcated into spa & wellness centers, medical therapeutics and others. As per distribution channel, it is segregated into supermarkets & hypermarkets, specialty stores, online sales channel, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Product Type
The Almond Oil segment holds the largest market share owing to high preference of Almond Oils by therapists due to its nutritional content.
Almond oil is extracted from almonds by natural or convention techniques. This oil is highly used in massaging as it offers powerful antifungal properties and skin moisturizing characteristics to users. It also has powerful antifungal properties. Almond oil also works as a cleanser or to gently remove makeup. Almond massage oils are also used in treatment of accidental injuries such as car accidents or injuries to soldiers. Moreover, many physiotherapists use body massage oils such as almond oils in treatment of chronic accidental injuries. Rise in therapeutic use of massage oils is a key driver in growth of the global body massage oil market.
[ENDUSERGRAPH]
Adults take massages on a regular basis to relieve stress, anxiety, and depression and for overall well-being of mental health. Moreover, adults suffering from neck, head, and back pain and various other life-threatening conditions, such as cardiovascular diseases and arthritis, prefer these therapies as an alternative treatment, which is expected to fuel demand for massage oils among adults during the Massage Oil Market Forecast period. In past few years, popularity of massage therapies is steadily increasing among American adults. It is rapidly been recognized as one of the effective treatments for various health conditions and overall wellbeing.
[APPLICATIONGRAPH]
Spas and wellness centers provide a range of treatments with various massage oils. Expansion of the market is driven by increase in both inbound and outbound travel for wellness purposes, rise in demand from emerging countries, and increase in consumer awareness. The coronavirus (COVID-19) pandemic had a substantial influence on the sector as enterprises were forced to close or implement strict hygiene standards and rules for their employees and visitors.
By Distribution Channel
The Specialty Stores segment holds the major market share as Specialty Stores provide options such as discounts as well as the benefit of immediate gratification, which contribute toward the growth of the massage oil market.
Supermarkets/ Hypermarkets is an extended version of conventional store with a self-service facility. It offers a wide variety of consumer goods such as massage oil, which are categorized and organized in large shelves. These products are placed on shelves as per their category with placards displaying the details and price of these products. Supermarkets/hypermarkets span over a large area and display a wide range of brands in one particular store. In addition, they are located near residential areas for convenience and easy accessibility.
By Region
The North America holds the major market share owing to high purchasing power and inclination to spend on health.
Region wise, The North America Massage Oil Market Share is anticipated to grow at a healthy rate during the forecast period. This is attributed to an increase in consciousness regarding health in the U.S and other parts of the region. Moreover, the demand for massage oil from the U.S. is expected to be driven by a rise in the substitution of refined oil and oil extracted from solvent techniques, owing to growth in concerns regarding adverse effects on the environment.
The major players analyzed for the massage oil industry are Dabur International Limited, Fabulous Frannie, Forest essentials, Frontier Co-op, Himalaya Global Holdings Ltd., Indus Valley, Kama Ayurveda, Majestic Pure Cosmeceuticals, Mambino Organics, Mountain Rose Herbs, Natura & Co, Now foods, Performance Health, Soothing Touch, and Young Living Essential oils.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the massage oil market analysis from 2021 to 2031 to identify the prevailing massage oil market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the massage oil market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global massage oil market trends, key players, market segments, application areas, and market growth strategies.
Massage Oil Market Report Highlights
| Aspects | Details |
 Market Size By 2031 | USD 8.1 billion |
 Growth Rate | CAGR of 10.5% |
 Forecast period | 2021 - 2031 |
 Report Pages | 340 |
 By Product Type |
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 By End user |
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 By Application |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Kama Ayurveda, Frontier Co op, Majestic Pure Cosmeceuticals, Now foods, Soothing Touch, Mountain Rose Herbs, Performance Health, Young Living Essential oils, Mambino Organics, Himalaya Global Holdings Ltd., Natura &Co, Dabur International Limited., Fabulous Frannie, Forest Essentials Products, Indus Valley |
Analyst Review
According to CXOs of top companies, the massage oil market is expected to gain traction, owing to an increase in the inclination of consumers toward healthy living and self-care. Changing lifestyles and rise in disposable income impact the growth of the massage oil market globally. Busy and hectic lifestyles are leading to stress-related health conditions, which compel consumers to opt for massages as it has many health benefits associated with oil massage services such as relief from stress and minimization of body pain. Further, an increase in awareness regarding the medical benefits of massage therapy plays an important role in the growth of the massage oil market.
CXOs further added that changes in perspective toward spas & wellness centers are major factors that drive the growth of the massage oil market. Moreover, many popular organizations are spreading awareness among people regarding the health benefits of body massage oils used for the treatment of various health problems. Organizations such as the World Massage Federation organize various seminars and training sessions to spread awareness among people about the benefits of body massage oils. Rise in awareness among people about the benefits of massage oils for the treatment of various muscle problems is a key factor in the growth of the global body massage oil market. Increase in recognition of the chiropractor community is significantly leading to rise in the growth of the massage therapy market. Along with this, awareness about pain management & physical ailments helps to boost the development of massage therapies & massage oils.
Major factors that drive growth of the massage oil market include busy and hectic lifestyle. In addition, rise in awareness among consumers regarding oil massages as an effective remedy for treatment of various health issues such as pain, soreness, and internal injuries propels the growth of the market. Following the COVID-19 outbreak, there has been a rise in wellness vacations where guests can receive a variety of oil massages while surrounded by nature.
The leading application of the massage oil market is spas and wellness centers that provide a range of treatments with various massage oils. Expansion of the market is driven by increase in both inbound and outbound travel for wellness purposes, rise in demand from emerging countries, and increase in consumer awareness. The coronavirus (COVID-19) pandemic had a substantial influence on the sector as enterprises were forced to close or implement strict hygiene standards and rules for their employees and visitors.
Region-wise, The North America massage oil market is anticipated to grow at a moderate rate during the forecast period. This is attributed to an increase in consciousness regarding health in the U.S and other parts of the region. Moreover, the demand for massage oil from the U.S. is expected to be driven by a rise in the substitution of refined oil and oil extracted from solvent techniques, owing to growth in concerns regarding adverse effects on the environment.
The massage oil market size was valued at $3,033.4 million in 2021, and is projected to reach $8,051.6 million by 2031, registering a CAGR of 10.5% from 2022 to 2031. Body massage oil are a combination of different oils such as carrier and essential massage oils, these oils are naturally extracted from different plants leaves and flowers such as jojoba, olive oil, coconuts and sweet almond oils, grapes and nuts seeds. Massage oil are used to massage on soft body tissues and muscles of body, these body massage oils have great prominence among peoples as it helps in the treatment of various health and muscles problems, it is also used to lubricate the skin to reduce friction while performing a massage.
The top companies to hold the market share in massage oil are Dabur International Limited, Fabulous Frannie, Forest essentials, Frontier Co-op, Himalaya Global Holdings Ltd., Indus Valley, Kama Ayurveda, Majestic Pure Cosmeceuticals, Mambino Organics, Mountain Rose Herbs, Natura &Co, Now foods, Performance Health, Soothing Touch, and Young Living Essential oils
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