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Menstrual Cup Market Expected to Reach $963 Million by 2026—Allied Market Research


quote The rise in need to find environment friendly alternative for menstruation globally and increase in awareness regarding the benefits of using menstrual cups play a major role in the menstrual cup market growth.” quote

Onkar Sumant
Manager, Healthcare at Allied Market Research

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According to a new report published by Allied Market Research, titled, “Menstrual Cup Market by Product Type, Material, and Distribution Channel: Opportunity Analysis and Industry Forecast, 2019–2026,”The global menstrual cup market generated $632 million in 2018 and is expected to reach $963 million by 2026, registering a CAGR of 5.3% from 2019 to 2026. The reusable segment accounted for more thanhalf of the total market share in 2018.

A menstrual cup is a female sanitary solution usually in the form of small bell-shaped cup that can be inserted into the vagina. These cups are manufactured using medical grade material making it safe for intimate use. As menstrual cups can be reused for 5-10 years, they are more cost effective as compared to tampons and pads and also provides adequate leakage protection. Thus, menstrual cups are one of the most affordable solutions for feminine hygiene protection. These cups can be reusable and disposable depending on the women’s requirement. Menstrual cups do not interfere in the normal working of the body. Furthermore, these are easy to use, hygienic, safe, and cost effective. 

The global menstrual cup market size has witnessed moderate growth in the past few years. The growth in awareness regarding the health benefits and hygiene of women and the cost-effective nature of the menstrual cups are the major factors that are expected to boost the market growth. Moreover, governments of many developed countries such as UK, Germany, and the U.S. promote the use of menstrual cup considering its biodegradability, safety, and hygiene specificity, which is further expected to boost the menstrual cups market growth during the forecast period. Thus, the rise in accumulation of disposed sanitary napkins and tampons has increased the need for environment friendly feminine hygiene products, which in turn is expected to fuel the demand for menstrual cups. However, cultural resistance in the developing countries and availability of other menstrual products are projected to hamper the market growth during the forecast period. Conversely, untapped markets in the developing countries are expected to offer remunerative opportunities for the market players in the near future.

The global menstrual cup market is segmented based on product type, material type, and end user. Based on product type, the market is bifurcated into disposable and reusable menstrual cup. Based on material type, the market is classified into silicon, natural rubber (latex) and thermoplastic elastomer (TPE). Based on end user the market is categorized into online stores and pharmacies & retail stores. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Based on product type, the reusable menstrual cups segment holds the maximum share and is also expected to be the fastest growing segment. This is attributable to the reusability cycle of these cups ranging from 1 to 10 years depending on the brand. Reusable cups are usually made of medical grade silicones that do not cause irritation and allergies and increases the demand among women population. Moreover, reusability and growth in demand for eco-friendly feminine hygiene products also boost the growth of the reusable cups segment during the forecast period.

Based on material type, the medical grade silicones segment is the major contributor toward the menstrual cup market share attributable to the rise in demand for safe, durable, and non-allergenic products. In addition, silicones are hypoallergenic, hence they do not irritate and are very comfortable; thus, many companies usually provide menstrual cups made of silicone. Moreover, these silicone menstrual cups are economical and not allergenic as compared to latex and thermoplastic elastomer menstrual cups. However, the demand for thermoplastic elastomer as material for menstrual cup is expected to increase during the forecast period due to its cost-effective tooling and ability to be recycled.

Key Findings Of The Study

  • Based on material type, the thermoplastic elastomer segment is expected to experience rapid growth in the market and is projected to grow at a highest CAGR from 2019 to 2026.

  • Depending on product type, the reusable menstrual cup segment holds the highest share in 2018, and is anticipated to continue this trend during the forecast period. 

  • By distribution channel, the online stores segment was the major revenue contributor in 2018, and is anticipated to continue this trend during the forecast period.

  • Medically graded silicone generated the highest revenue in the global menstrual cup market in 2018, accounting for more than half of the global market in 2018.

  • Asia-Pacific is estimated to grow at a CAGR of 6.3% during the forecast period.

In 2018, North America is the major segment in the global menstrual cup market and is anticipated to remain dominant during the forecast period. The rise in the number of women population and the growth in requirement of environment friendly feminine hygiene products majorly drive the growth of the North America market.

Comprehensive competitive analysis and profiles of major market players such as Blossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, s.r.o., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna GmbH, Saalt, LLC, Sterne (Si-Line), The Flex Company, and Yuuki Company s.r.o. The other players in the value chain (not profiled in the report) includeLunette, The Keeper, Inc., FEMCAP, Anigan, Vcup, and among others.


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quote Menstrual Cup Market by Product Type (Disposable and Reusable), Material (Medical Grade Silicone, Natural Rubber, and Thermoplastic Elastomer), and Distribution Channel (Online Stores and Pharmacies & Retail Stores): Global Opportunity Analysis and Industry Forecast, 2019–2026 quote

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