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Menstrual Cup Market

Menstrual Cup Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, Material and Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2019-2026

LS : Pharmaceuticals

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Author's: Surabhi Pandey | Roshan Deshmukh
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Menstrual Cups Market Analysis:-

The global menstrual cup market size accounted for around $632 million in 2018 and is expected to reach $963 million by 2026, registering a CAGR of 5.3% from 2019 to 2026. Menstrual cup is a female hygiene product. It is inserted into vagina during menstruation, which helps in preventing the menstrual fluid from leaking into clothes. It is a small bell-shaped cup with a stem at its top. It is available in different shapes and varies as per the age group of women. Menstrual cup is mostly made up of flexible silicone that is safe for use as they are medical grade material. Some of the menstrual cups are also made up of the latex and thermoplastic elastomers. These cups collect the flow of the blood and do not interfere with the pH or bacterial balance in the vagina.



The menstrual cup market growth is expected during the forecast period due to the rise in adoption of menstrual cup and the increase in awareness for advanced feminine hygiene products. Moreover, menstrual cups help prevent menstrual odor, hold more blood than pads or tampon, and are more hygienic as compared to the pads and tampons. These factors boost the market growth. These menstrual cups are made up of the medically graded researched material making them safe to be inserted into the body. 

Annually, over 45 billion products such as tampons, pads, and applicators, are thrown in the garbage. Around 27,938 used tampons were collected by the ocean conservancy on beaches around the world in a single day in 2015. Moreover, 90% of pads packaging is made up of a plastic that cannot be recycled. The rise in need to find environment friendly alternative for menstruation globally helps fuel the adoption of reusable menstrual cups during the forecast period. However, the menstrual cups can be messier to use, and hard to insert and remove. Sometimes menstrual cups made of latex can also cause allergic reaction, which hinders the growth of the menstrual cup market. However, increase in focus on product innovation for feminine hygiene products and untapped opportunities in developing countries can help open new avenues for the growth of menstrual cup market.

Product type segment review

Based on product type, the reusable menstrual cups segment holds the maximum share and is also expected to be the fastest growing segment. This is attributable to the reusability cycle of these cups ranging from 1 to 10 years depending on the brand. Reusable cups are usually made of medical grade silicones that do not cause irritation and allergies and increases the demand among women population. Moreover, reusability and growth in demand for eco-friendly feminine hygiene products also boost the growth of the reusable cups segment during the forecast period.

Menstrual Cup Market
By Product Type
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Reusable menstrual cup segment is projected as one of the most lucrative segments.


Material type segment review

Based on material type, the medical grade silicones segment is the major contributor toward the menstrual cup market share attributable to the rise in demand for safe, durable, and non-allergenic products. In addition, silicones are hypoallergenic, hence they do not irritate and are very comfortable; thus, many companies usually provide menstrual cups made of silicone. Moreover, these silicone menstrual cups are economical and not allergenic as compared to latex and thermoplastic elastomer menstrual cups. However, the demand for thermoplastic elastomer as material for menstrual cup is expected to increase during the forecast period due to its cost-effective tooling and ability to be recycled.

Menstrual Cup Market
By Material Type
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Medical grade silicones segment holds a dominant position in 2018 and would continue to maintain the lead over the forecast period.


Region segment review

Based on region, the menstrual cup market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.North America is the major segment in the global menstrual cup market and is anticipated to remain dominant during the forecast period. The rise in the number of women population and the growth in requirement of environment friendly feminine hygiene products majorly drive the growth of the North America market. More than 50% of the women population in the U.S. are in the age group of 12-50; among which 70% use tampons. Moreover, the high awareness regarding the benefits of using menstrual cup and availability of high disposable income among the women population also help to boost the market in North America region. LAMEA is anticipated to be the fastest growing region in the menstrual cup market. This is attributed to the rise in campaigns that are launched to promote the awareness regarding the benefits of using menstrual cups and the increase in number of working women populations in the LAMEA region.

Menstrual Cup Market
By Geography
North America 

LAMEA region would exhibit the highest CAGR of 7.5% during 2019-2026.


The report provides a comprehensive analysis of the key players operating in the global menstrual cup market. These players includeBlossom Cup, Diva International Inc., Fleurcup, Intimina, Jaguara, s.r.o., Lune Group Oy Ltd., Lena Cup, Mooncup Ltd., Me Luna GmbH, Saalt, LLC, Sterne (Si-Line), The Flex Company, and Yuuki Company s.r.o. The other players in the value chain (not profiled in the report) includeLunette, The Keeper, Inc., FEMCAP, Anigan, Vcup, and among others.

Key Benefits For Stakeholders

  • This report provides a detailed quantitative analysis of the current menstrual cup market trends and future estimations from 2019to 2026, which assists to identify the prevailing menstrual cup market opportunities. 

  • An in-depth analysis of various regions is anticipated to provide a detailed understanding of the current trends to enable stakeholders formulate region-specific plans.

  • A comprehensive analysis of the factors that drive and restrain the growth of the global menstrual cup market is provided.

  • An extensive analysis of menstrual cup trends provides insights that are expected to allow companies to strategically plan their business moves.

Menstrual Cup Market Report Highlights

Aspects Details
By Product Type
  • Disposable
  • Reusable
By Material
  • Medical grade silicones
  • Natural gum rubber (Latex)
  • Thermoplastic elastomer (TPE)
By Distribution Channel
  • Online Stores
  • Pharmacies & Retail Stores
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Russia, Poland, Czech Republic, Rest of Western, Rest of Eastern)
  • Asia-Pacific  (Japan, China, India, Australia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Saudi Arabia, South Africa, Rest of LAMEA)
Key Market Players


Analyst Review

The menstrual cup is considered to be a next generation female hygiene product that has been designed to fulfil the menstrual needs to women across the world. Menstrual cup is the good option for an upgrade from pads and tampons. Menstrual cups are easy to use, hygienic, safe, and cost effective.

The rise in awareness of usage of menstrual cup as an effective alternative to tampons and other sanitary products is one of the major factors expected to boost the growth of the market during the forecast period. Menstrual cups offer various advantages over tampons and sanitary products such as the availability of a menstrual cup in different shapes and sizes which can result in fewer leaks, unlike the conventional sanitary pad. Also, the use of these products curbs the risk of sensitivity or allergic reactions often caused by using tampons or pads that contain various chemicals, fibers, and dyes. 

Based on region, North America is the leading contributor to the global menstrual cups market and is expected to retain its position during the forecast period owing to the presence of large number of women populations along with high awareness about the benefits of menstrual cu

Author Name(s) : Surabhi Pandey | Roshan Deshmukh

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Menstrual Cup Market

Global Opportunity Analysis and Industry Forecast, 2019-2026