Other app store segment is expected to attain significant growth in the upcoming years, as windows OS is gaining its popularity in various Nokia devices due to its unique features provided by this operating system.
Pramod Borasi Research Analyst, ICT at Allied Market Research
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According to a recent report published by Allied Market Research, titled, " Mobile Application Market by Marketplace and App Category: Global Opportunity Analysis and Industry Forecast, 2019-2026," the global mobile application market was valued at $106.27 billion in 2018, and is projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026.
Mobile application is a software program that is designed to run on specific hardware, namely mobile handheld computing devices such as tablets and smartphones. In addition, mobile app is different form integrated software that are generally found on PCs, as each application provides only limited functionality; for example, mobile calculator and games. Numerous benefits associated with mobile applications such as faster in use, personalized content, instant online and offline access, push notification and instant updates & productivity improvement and cost reduction, have increased the adoption of mobile applications among various smartphones and tablets.
Increase in the adoption of variable devices and rise in customer base for the e-commerce industry are the major factors driving the growth of the mobile apps market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market. However, lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the market growth. Furthermore, rise in investment in digitization and increase in adoption of internet of things technology and mobile connected smart objects are expected to provide major opportunities for the growth of the market during the forecast period.
The apple app store segment dominated the mobile application market in 2018 and is projected to maintain its dominance during the forecast period, owing to increase in number of iPhone and iPad users across the globe.
The gaming segment dominated the mobile application market in 2018 and is projected to maintain its dominance during the forecast period, owing to the rise in number of mobile gaming application in developing nations such as China and India, drive the growth of the market. Furthermore, the entertainment and music segment is expected to grow at a significant CAGR during the forecast period, owing to the rapid increase in usage of different entertainment applications
The global mobile app market is segmented on the basis of regions into North America, Europe, Asia-Pacific, and LAMEA. Based on region, the global mobile application market was dominated by North America in 2018 and is expected to maintain this trend during the forecast period. The major factors driving the growth of the market in this region include increase in usage of smartphones for day-to-day activities. However, Asia-Pacific is expected to witness the highest growth rate during the forecast period, owing to the increasing number of mobile apps downloads.
Key Findings of the Mobile Application Market :
Based on marketplace, the apple app store segment led the mobile application market size in terms of revenue in 2018.
By app category, the entertainment & music accounted for the highest mobile application market share in 2018.
Based on region, North America generated the highest revenue in 2018.
The report analyzes the profiles of key players operating in the market Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies.
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Mobile Application Market by Marketplace (Apple iOS Store, Google Play Store, and Other Marketplaces) and App Category (Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026
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