Mobile Application Market Expected to Reach $311,249 Million by 2023


quote Ongoing development in the Internet infrastructure facilities, in the developing countries, the dominance of IoT technology, and user friendly interface of mobile apps drives the market growth for the global mobile app industry. The total number of available apps for android users is close to 2.8 billion and for the iOS the available number of apps are 2.2 billion in 2017. These factors also boost the market growth during the forecast period. quote

Ashvin Namde
Research Analyst, ICT at AMR.

Get 20% Free Customization In This Report
Follow us on Social Media:       

According to a new report by Allied Market Research, titled, "Global Mobile Application Market by Marketplace, App Category, and Geography: Opportunity and Forecast, 2016 - 2023", the global mobile application market accounted for $108,440 million in 2016, and is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023. The gaming app category was the highest contributor in 2016, accounting for around 80% of the global mobile app market.

A mobile app is an application software used on devices such as tablets and smartphones. The penetration and growth of mobile applications are on a rise due to the increase in smartphone users during the forecast period. More and more people are using smartphones and tablets, and the personal mobile device industry witnesses humungous growth that fuels the market for mobile apps.

Gaming is a leading category expected register the highest market share, and is expected to grow at the CAGR of 17.1% during the forecast period, owing to the widespread internet usage and the ongoing infrastructural developments in the field of telecom and communication in the developing regions.

The global mobile app market is segmented on the basis of regions into North America, Europe, Asia-Pacific, and LAMEA. North America led with the highest market share in 2016. Asia-Pacific is expected to lead the regional market in the coming years due to high growth rate.

The report features a competitive scenario of the mobile app industry and provides comprehensive analysis of key growth strategies adopted by major players.

Key players profiled in the mobile app market study include IBM Corporation, Google, Inc. Apple, Inc., Microsoft Corporation, BlackBerry Ltd., Fueled, LeewayHertz, Adept Business Solutions, Burgan National Information Systems Co., and Verbat Technologies.

Key Findings of the Mobile Application Market:

  • The gaming category for the mobile app market accounted for the highest market share in 2016, growing at a CAGR of 17.1% during the forecast period
  • The U.S. generated the highest revenue in 2016, with $20,265 million.
  • Apple App Store dominated the marketplace segment in terms of growth in 2016, and is anticipated to continue its dominance in the near future.
  • The music and entertainment app category is expected to grow at a highest CAGR during the forecast period.

Need More Information

pr-det-talk Talk to David (Europe)

pr-det-talk Talk to Sona Padman (Americas)

5933 NE Win Sivers Drive #205,
Portland, OR 97220 United States

pr-det-phone Toll Free: +1-800-792-5285

pr-det-phone UK: +44-845-528-1300

pr-det-phone Hong Kong: +852-301-84916

pr-det-phone India (Pune): +91 2066346060

pr-det-phone Fax: +1(855) 550-5975

pr-det-phone help@alliedmarketresearch.com


For Media Inquiries, Please Contact

Abhinav Rautela
Communications Officer
Allied Market Research
Contact Toll Free: +1-800-792-5285
Drop us an email at


First time buyer?
Check offers and discount on this report
To get this report

Click Here

quote Mobile Application Market by Marketplace ( Google Play Store and Apple App. Store) and App Category ( Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce and Education & Learning) - Global Opportunity Analysis and Industry Forecast, 2016 - 2023 quote

View Report

Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs

Targeted Market View

Targeted market view to provide pertinent information and save time of readers


Featured Readings


Get Fresh content delivered

Get insights on topics that matter to your business. Stay updated on the area that interests you.

Get Industry Data Alerts

Buy Full Version
"Mobile Application Market"
Purchase Enquiry