Organic feminine care Market Expected to Reach $3.9 Billion by 2031—Allied Market Research

According to a new report published by Allied Market Research, titled, “Organic feminine care Market," The organic feminine care market size was valued at $2.2 billion in 2021, and is estimated to reach $3.9 billion by 2031, growing at a CAGR of 6.2% from 2022 to 2031.

Organic feminine care products are types of personal care products, made from organically produced raw materials and these products are used majorly during menstruation. The major factor behind the growth in demand for organic feminine care products is the rise in public and government focus on eco-friendlier products and sustainability. Feminine care products like sanitary pads and tampons are one of the major plastic waste accumulations that end up in landfills. The growth in the accumulation of plastic waste is posing a severe threat to the environment which has forced governments across the globe to curb the use of plastic and chemical-free products made from eco-friendly materials. According to the United Nations Environment (UNEP), around 49 billion and 19 billion single-use menstrual products are consumed each year in the European Union (EU) and the U.S., respectively. In the U.S. and Europe, respectively, 87% and 80% of all plastic manufactured are discarded in landfills, where its components can take up to 500 years to disintegrate, potentially releasing hazardous chemicals into the environment and creating microplastics that endanger ecosystem health. Therefore, the rise in awareness of organic menstrual products and growth in concerns among the public regarding deteriorating environmental health is expected to drive the global organic feminine care market growth during the forecast period.

Moreover, an increase in the disposable income of consumers in developed countries leads to a rise in demand for premium and organic products. This results in greater adoption of organic sanitary protection products among women. Moreover, to avoid negative impacts on the environment due to the disposal of sanitary waste, women demand biodegradable, compostable, and eco-friendly sanitary products. This offers a lucrative opportunity for manufacturers to invest in the production of such innovative products and strengthen their market position.

According to organic feminine care market analysis, the market is segmented based on product type, nature, age group, distribution channel, and region. On the basis of product type, the market is classified into sanitary pads, tampons, menstrual cups, panty liners & shields, and others. Sanitary pads segment is further categorized based on size into regular, large, and extra-large. Tampons segment is categorized into light (3 mL), regular (5 mL), and super (12 mL). The menstrual cup is bifurcated into small and large.

On the basis of nature, the market is bifurcated into disposable and reusable. On the basis of age group, it is segmented into up to 18 years, 19-30 years, 31-40 years, and 41 years & above. On the basis of distribution channel, the market is segregated into supermarkets and hypermarkets, pharmacies, online stores, and others. On the basis of region, the organic feminine care market is analyzed across North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East, and Africa).

On the basis of product type, the sanitary pads segment accounted for 45.7% of the organic feminine care market share in 2021. Global demand for organic sanitary products is significantly influenced by rise in awareness of personal hygiene. Various marketing activities, government initiatives, and educational campaigns, the demand for organic sanitary pads has soared along with rise in disposable income. Companies in developed countries can launch new products to stay competitive. Manufacturers must produce organic sanitary pads at competitive prices to increase their adoption in new areas.

On the basis of nature, the disposable segment dominated the market in 2021. There is an expansion of organic feminine care industry in terms of value sales as a result of increased consumer awareness of the uses and benefits of disposable feminine care products such as sanitary pads, tampons, and other disposable feminine care products. In addition, these disposable feminine care items are readily accessible in the market through a variety of retail establishments, including internet shops, supermarkets, hypermarkets, discount shops, and others. In turn, this has fueled the market for organic feminine care.

As per the organic feminine care market trends, on the basis of age group, 31-40 years is the largest and fastest-growing segment. Women who are employed and in college typically make up this group. The market is anticipated to develop at the highest CAGR given that this sector includes women who are aware of their periods and period care products. Growth in consumer awareness and rise in disposable income are anticipated to help the market in significant expansion. Customers in this age group are challenging the notion that menstruation is taboo. The large population that falls within this age group is the major contributor to the growth in demand for organic feminine care products.

Depending on the distribution channel, online stores are expected to be the fastest-growing segment during the forecast period. The rapid growth in the number of internet users across the globe presents a lucrative growth opportunity for organic feminine hygiene product vendors. According to the International Telecommunication Union (ITU), in 2022, about 66% of the global population had access to the internet, which was only 29% in 2010. Therefore, a rapid shift of the population to digital platforms has significantly fostered the growth of the online retail platform, which is expected to positively impact the growth of the organic feminine care market demand during the forecast period.

On the basis of region, North America is anticipated to be the fastest-growing segment during the forecast period. According to the United Nations Environment (UNEP), around 19 billion single-use menstrual products are consumed each year in the U.S. There is a rise in demand for organic feminine care products in North America as people become more conscious of the dangers that plastic and chemical wastes pose to the environment. Furthermore there is a dramatic rise demand for organic goods in the U.S. is as a result of the growth in health consciousness of the nation. According to the Organic Trade Association (OTA), organic sales topped $63 billion between 2020 and 2021, growing by $1.4 billion (2%) overall during the year.

Unilever PLC, Kao Corporation, Procter & Gamble Co., Eco Femme, Ontex BV, Bodywise (UK) Limited, Corman S.p.A., Unicharm Corporation, Women's India Personal Care Pvt. Ltd., TOP Organic Project, The Honey Pot Company, LLC., Apropos, The Honest Company, Inc., GladRags, and Organic Initiative Limited are the major companies profiled in the organic feminine care market report. These manufacturers are constantly engaged in various developmental strategies such as partnerships, mergers, acquisitions, and new product launches to gain a competitive edge and exploit the prevailing organic feminine care market opportunities.

Key findings of the study

• The organic feminine care market was valued at $2,182.2 million in 2021 and is estimated to reach $3,921.9 million by 2031, growing at a CAGR of 6.2% during the forecast period. 
• On the basis of product type, the tampons segment is estimated to witness the fastest growth, registering a CAGR of 6.9% during the forecast period.
• On the basis of nature, in 2021, the disposable segment dominated the market and is expected to grow at a CAGR of 5.9% during the forecast period. 
• On the basis of region, the U.S. was the most prominent market in North America in 2021 and is projected to grow at a CAGR of 6.4% during the forecast period.