Organic feminine care Market Type (Sanitary Napkins, Tampons, Panty Liners, Menstrual Cap, Feminine Hygiene Wash) Distribution Channel (Super/Hypermarket, Retail Pharmacies, Online, Others) : Global Opportunity Analysis and Industry Forecast, 2020-2027

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Organic feminine care products, also known as women's hygiene products, or cotton hygiene products, include menstrual pads, tampons, and organic cotton panty liners. These feminine care products are biodegradable and compostable presence of natural cotton. Organic feminine products are made from cotton without pesticides or insecticides and are fragrance-free. These products are used to absorb daily vaginal discharge, menstrual flow, spotting, and intercourse discharge. Organic tampons and pads are an excellent choice for women looking for more natural menstrual health options. Organic feminine hygiene products can lower the risk of irritation, inflammation or allergic reactions as well. 


Market scope and structure analysis:

                 Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

  Value ($US)

  Segments covered

  Type, Usage, Distribution Channel, and Region

  Regions covered

North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)

  Companies covered

The Honest Company, Unicharm, CORMAN, Bella Flor, Lunapads, NatraCare, P&G, Maxima Hygiene, Kimberly-Clark, Ontex.,Unilever (Seventh Generation) and Unicharm Veeda

COVID-19 Scenario Analysis: 

Sanitary napkins were not included in the list of the essential items during the initial phase of the lockdown. This resulted in severe disruptions in production and supply chain which resulted in a shortage at chemists, grocery stores, and e-commerce websites as people started panic buying/hoarding because it is a necessity item for women. The purchase of sanitary napkins becomes a luxury for poorer families who are living on their savings.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

Increase in awareness of the use of hygiene-related products such as menstrual pads, tampons, and panty liners has a direct impact on organic products for feminine care. Besides, the growing number of environmental issues and waste disposal is forcing the adoption of organic feminine products.

Women's inclination toward organic products is expected to boost the market growth during the forecast period.

Increase in advertisements and campaigns by vendors and growing educated population has helped to raise awareness of these products, how to maintain proper hygiene and how to dispose of them correctly. Rise in government initiative surges the growth of organic feminine products.

In developing economies, the low penetration rate poses a significant hurdle for the organic feminine care market. Shortfall of organic feminine care products in supermarkets or pharmacies limit the growth of the market.

The Global Trend of Organic feminine care market are as follows:

  • Nations initiatives to create awareness and eliminate the menstrual taboo are likely to induce massive demand for organic and natural feminine care products. The Indian Government launched an affordable pad in May 2018 under a special scheme to make it easily accessible to women in rural areas.
  • Sanitary Pads is the most widely used to take up the sales of organic feminine products because it is available in various sizes and shapes with varying absorption capacity. Furthermore, the use of high-quality and environmentally friendly raw materials to produce these pads is also providing an opportunity to increase the market growth of organic feminine products.

Potential Market

North America is anticipated to lead the market owing to increase in awareness of female care among women. Also, easy availability in retail and online channels can be a factor fueling market growth as well. Due to the high scope of organic feminine care products in India, China and South Korea, Asia-Pacific region is also expected to hold a major share during the forecast period.

Key Segments Covered:




  • Sanitary Napkins
  • Tampons
  • Panty Liners
  • Menstrual Cap
  • Feminine Hygiene Wash


  • Pregnant Ladies
  • Women
  • Adults

  Distribution Channel

  • Super/Hypermarket
  •  Retail Pharmacies
  •  Online
  • Others


Key Benefits of the Report:

  • This study presents the analytical depiction of the Organic feminine care Industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Organic feminine care Market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global Organic feminine care growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed Organic feminine care Market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions Answered in the Organic feminine care Market Research Report:

  • What are the leading market players active in the Organic feminine care Market?
  • What the current trends will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?
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