CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key Findings

3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets

3.3 Value chain analysis
3.4 Porters five forces analysis
3.5 Drivers

3.5.1 Rising awareness towards personal hygiene
3.5.2 Accelerating urbanization and improving standard of living
3.5.3 Increasing disposable income of the middle class
3.5.4 Increasing number of working women
3.5.5 Product innovations

3.6 Restraints

3.6.1 Health concerns due to ingredients used in conventional sanitary napkins
3.6.2 Environmental risks

3.7 Opportunities

3.7.1 Increasing demand for feminine hygiene products made up of organic and biodegradable raw materials
3.7.2 Increasing demand for feminine hygiene products such as tampons and panty liners in developing countries

CHAPTER 4 WORLD FEMININE HYGIENE PRODUCTS MARKET BY PRODUCT TYPE

4.1 Sanitary pads

4.1.1 Key market trends
4.1.2 Key growth factors, restraints and opportunities
4.1.3 Competitive Scenario
4.1.4 Market size and forecast

4.2 Tampons

4.2.1 Key market trends
4.2.2 Key growth factors, restraints and opportunities
4.2.3 Competitive Scenario
4.2.4 Market size and forecast

4.3 Internal cleaners and sprays

4.3.1 Key market trends
4.3.2 Key growth factors, restraints and opportunities
4.3.3 Competitive Scenario
4.3.4 Market size and forecast

4.4 Panty liners & shields

4.4.1 Key market trends
4.4.2 Key growth factors and opportunities
4.4.3 Competitive Scenario
4.4.4 Market size and forecast

4.5 Disposable razors & blades

4.5.1 Key market trends
4.5.2 Key growth factors and opportunities
4.5.3 Competitive Scenario
4.5.4 Market size and forecast

CHAPTER 5 WORLD FEMININE HYGIENE PRODUCTS MARKET BY PRODUCT TYPE

5.1 Supermarkets & hypermarkets

5.1.1 Market overview
5.1.2 Market size and forecast

5.2 Specialty stores (drug stores, pharmacies and beauty stores)

5.2.1 Market overview
5.2.2 Market size and forecast

5.3 Convenience stores

5.3.1 Market overview
5.3.2 Market size and forecast

5.4 Dollar stores

5.4.1 Market overview
5.4.2 Market size and forecast

5.5 Online & others

5.5.1 Market overview
5.5.2 Market size and forecast

CHAPTER 5 WORLD FEMININE HYGIENE PRODUCTS MARKET BY GEOGRAPHY

5.1 North America

5.1.1 Key market trends
5.1.2 Key growth factors, restraints and opportunities
5.1.3 Competitive Scenario
5.1.4 Market size and forecast
5.1.5 Brand share analysis, 2015 (%)

5.2 Europe

5.2.1 Key market trends
5.2.2 Key growth factors, restraints and opportunities
5.2.3 Competitive Scenario
5.2.4 Market size and forecast
5.2.5 Brand share analysis, 2015 (%)

5.3 Asia-Pacific

5.3.1 Key market trends
5.3.2 Key growth factors, restraints and opportunities
5.3.3 Competitive Scenario
5.3.4 Market size and forecast
5.3.5 Brand share analysis, 2015 (%)

5.4 LAMEA

5.4.1 Key market trends
5.4.2 Key growth factors, restraints and opportunities
5.4.3 Competitive Scenario
5.4.4 Market size and forecast
5.1.5 Brand share analysis, 2015 (%)

CHAPTER 6 COMPANY PROFILE

6.1 Procter & Gamble Co.

6.1.1 Company overview
6.1.2 Business performance
6.1.3 Strategic moves and developments
6.1.4 SWOT Analysis of Procter & Gamble Co.

6.2 Edgewell Personal Care Company.

6.2.1 Company overview
6.2.2 Business performance
6.2.3 Strategic moves and developments
6.2.4 SWOT Analysis of Edgewell Personal Care Company

6.3 Unicharm Corporation

6.3.1 Company overview
6.3.2 Business performance
6.3.3 Strategic moves and developments
6.3.4 SWOT Analysis of Unicharm Corporation

6.4 Kimberly-Clark Corporation

6.4.1 Company overview
6.4.2 Business performance
6.4.3 Strategic moves and developments
6.4.4 SWOT Analysis of Kimberly-Clark Corporation

6.5 Lil-Lets Group Ltd

6.5.1 Company overview
6.5.2 Business performance
6.5.3 Strategic moves and developments
6.5.4 SWOT Analysis of Lil-Lets Group Ltd

6.6 PayChest Inc.

6.6.1 Company overview
6.6.2 Business performance
6.6.3 Strategic moves and developments
6.6.2 SWOT Analysis of PayChest Inc.

6.7 Svenska Cellulosa Aktiebolaget.

6.7.1 Company overview
6.7.2 Business performance
6.7.3 Strategic moves and developments
6.7.4 SWOT Analysis of Svenska Cellulosa Aktiebolaget

6.8 Kao Group

6.8.1 Company overview
6.8.2 Business performance
6.8.3 Strategic moves and developments
6.8.4 SWOT Analysis of Kao Group

6.9 First Quality Enterprises, Inc.

6.9.1 Company overview
6.9.2 Business performance
6.9.3 Strategy move and development
6.9.4 SWOT Analysis of First Quality Enterprises, Inc.

6.10 Hengan International Group Co. Limited

6.10.1 Company overview
6.10.2 Business performance
6.10.2 Strategy move and development
6.10.3 SWOT Analysis of Hengan International Group Co. Limited.

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES
FIG. 3 TOP WINNING STRATEGIES COMPARISON, 2015(%)
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 VALUE CHAIN ANALYSIS
FIG. 6 PORTERS FIVE FORCE ANALYSIS
FIG. 7 NORTH AMERICAN BRAND SHARE ANALYSIS
FIG. 8 EUROPEAN BRAND SHARE ANALYSIS
FIG. 9 ASIA-PACIFIC BRAND SHARE ANALYSIS
FIG. 10 LAMEA BRAND SHARE ANALYSIS
FIG. 11 REVENUE OF PROCTOR & GAMBLE CO., 2013-2015($MILLION)
FIG. 12 REVENUE OF PROCTER & GAMBLE CO., BY BUSINESS SEGMENT (%), 2015
FIG. 13 REVENUE OF PROCTER & GAMBLE CO., BY GEOGRAPHY (%), 2015
FIG. 14 SWOT ANALYSIS OF PROCTOR & GAMBLE CO.
FIG. 15 REVENUE OF EDGEWELL PERSONAL CARE COMPANY, 2013- 2015($MILLION)
FIG. 16 REVENUE OF EDGEWELL PERSONAL CARE COMPANY, BY BUSINSS SEGMENTS (%) 2015
FIG. 17 REVENUE OF EDGEWELL PERSONAL CARE COMPANY, BY GEOGRAPHY (%), 2015
FIG. 18 SWOT ANALYSIS OF EDGEWELL PERSONAL CARE COMPANY.
FIG. 19 REVENUE OF UNICHARM CORPORATION, 2012- 2014($MILLION)
FIG. 20 SWOT ANALYSIS OF UNICHARM CORPORATION
FIG. 21 REVENUE OF KIMBERLY-CLARK CORPORATION, 2012- 2014 ($MILLION)
FIG. 22 REVENUE OF KIMBERLY-CLARK CORPORATION, BY BUSINSS SEGMENTS (%), 2014
FIG. 23 SWOT ANALYSIS OF KIMBERLY CLARK CORPORATION.
FIG. 24 SWOT ANALYSIS OF LIL-LETS GROUP LTD
FIG. 25 SWOT ANALYSIS OF PAYCHEST INC.
FIG. 26 REVENUE OF SVENSKA CELLULOSA AKTIEBOLAGET, 2012-2014 ($MILLION)
FIG. 27 REVENUE OF SVENSKA CELLULOSA AKTIEBOLAGET BY BUSINESS SEGMENT (%), 2014
FIG. 28 REVENUE OF SVENSKA CELLULOSA AKTIEBOLAGET BY GEOGRAPHY (%), 2014
FIG. 29 SWOT ANALYSIS OF SVENSKA CELLULOSA AKTIEBOLAGET
FIG. 30 REVENUE OF KAO CORPORATION, 2014-2015 ($MILLION)
FIG. 31 REVENUE OF KAO CORPORATION BY BUSINESS SEGMENT (%), 2015
FIG. 32 SWOT ANALYSIS OF KAO CORPORATION
FIG. 33 SWOT ANALYSIS OF FIRST QUALITY ENTERPRISES, INCORPORATION
FIG. 34 REVENUE OF HENGAN INTERNATIONAL GROUP CO. LIMITED, BY PRODUCTS (%), 2014
FIG. 35 REVENUE OF HENGAN INTERNATIONAL GROUP CO. LIMITED, BY PRODUCTS (%), 2014
FIG. 36 SWOT ANALYSIS OF HENGAN INTERNATIONAL GROUP CO., LIMITED

List of Tables

TABLE 1 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 2 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 3 WORLD SANITARY PADS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 4 WORLD TAMPONS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 5 WORLD PANTY LINERS AND SHIELDS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 6 WORLD INTERNAL CLEANSERS AND SPRAYS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 7 WORLD DISPOSABLE RAZORS AND BLADES MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 8 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 9 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY SUPERMARKET & HYPERMARKET, 2015- 2022 ($MILLION)
TABLE 10 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY SPECIALTY STORES (DRUG STORES, PHARMACIES AND BEAUTY STORES), 2015- 2022 ($MILLION)
TABLE 11 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY CONVENIENCE STORES, 2015- 2022 ($MILLION)
TABLE 12 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DOLLAR STORES, 2015- 2022 ($MILLION)
TABLE 13 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY ONLINE & OTHER CHANNELS, 2015- 2022 ($MILLION)
TABLE 14 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2015- 2022 ($MILLION)
TABLE 15 NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 16 NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 17 EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 18 EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 19 ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 20 ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 21 LAMEA FEMININE HYGIENE PRODUCTS MARKET REVENUE, PRODUCT TYPE 2015- 2022 ($MILLION)
TABLE 18 LAMEA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 16 SNAPSHOT OF PROCTOR & GAMBLE CO.
TABLE 17 SNAPSHOT OF EDGEWELL PERSONAL CARE COMPANY
TABLE 18 SNAPSHOT OF UNICHARM CORPORATION
TABLE 19 SNAPSHOT OF KIMBERLAY-CLARK CORPORATION
TABLE 20 SNAPSHOT OF LIL-LETS GROUP LTD.
TABLE 21 SNAPSHOT OF PAYCHEST INC.
TABLE 22 SNAPSHOT OF SVENSKA CELLULOSA AKTIEBOLAGET
TABLE 23 SNAPSHOT OF KAO CORPORATION
TABLE 24 SNAPSHOT OF FIRST QUALITY ENTERPRISES, INC.
TABLE 25 SNAPSHOT OF HENGAN INTERNATIONAL GROUP CO. LTD.

Asia-Pacific has emerged as the largest market for feminine hygiene products due to higher penetration of sanitary pads in countries such as China and Japan. Personal hygiene awareness campaigns in rural areas of emerging economies such as India and China by government and major players operating in the industry, have contributed towards increasing the demand of sanitary hygiene products in the region. The demand for high-end products such as internal cleansers and tampons is relatively much lower in developing countries as compared to the developed markets, due to premium pricing of such products and lack of awareness. However, the adoption has increased at a notable pace since past few years, due to rising disposable income and increasing availability of such higher-end feminine hygiene products. 

Owing to increasing consciousness towards environmental sustainability, manufacturers are looking for ways to develop eco-friendly and reusable sanitary products. Moreover, in order to gain a stronger foothold in the feminine hygiene market, players have adopted product launch and acquisition as their key growth strategies. For instance, in 2015, Premier Food (UK) acquired La Femme business, a South African manufacturer of feminine hygiene products. La Femme business is a leading manufacturer of tampons and was a supplier of applicator and non-applicator tampons to Lil-Lets Group, a subsidiary of Premier Foods.