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Feminine Hygiene Products Market by Type (Sanitary pads, Tampons, Internal cleaners & sprays, Panty liners & shields, Disposable razors & blades) and Distribution channel (Supermarkets & hypermarkets, drug stores, pharmacies & beauty stores, Convenience stores, Dollar stores) - Global Opportunity Analysis and Industry Forecast, 2015 - 2022
Update Available On-Demand

Personal care and cosmetic	CO_161383	Pages: 104	Apr 2016 \| 19550 Views
Author(s) : Mugdha Potdar	Tables: 25	Charts: 36	Formats*:

Feminine Hygiene Products Market Overview:

Feminine Hygiene Products Market is expected to garner $42.7 billion by 2022, registering a CAGR of 6.1% during the forecast period 2016-2022.

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The feminine hygiene products market comprises different products such as sanitary pads, tampons, panty liners and shields, internal cleansers & sprays and disposable razors & blades. These products are used by women to maintain their personal hygiene. Such products are manufactured from a wide variety of synthetic as well as natural raw materials. Demand for products made from natural raw materials is increasing, owing to increasing health consciousness among consumers.

Market Scenario

Asia-Pacific emerged as the largest market owing to higher penetration of sanitary pads in this region. Though menstrual hygiene is still a social taboo in Asia, personal hygiene awareness campaigns taken up by government agencies have contributed an increase in demand for sanitary products in this region. The demand for high-end products such as tampons and internal cleansers & sprays is more in developed regions such as North America and Western Europe. However, Asia-Pacific witnessed a notable increase in the adoption of these products due to increasing awareness about such products in the region.

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Segment Review:

The world feminine hygiene products market is segmented based on product type, distribution channels, and geography. Based on product type, the market is categorized into five categories such as sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increasing demand from developing markets. The market segmentations on the basis of distribution channels include supermarkets & hypermarkets, specialty stores (drug stores, pharmacies & beauty stores), convenience stores, dollar stores, online & others channel. The market is analyzed across geographical regions namely North America, Europe, Asia-Pacific, and LAMEA.

TOP FACTORS IMPACTING WORLD FEMININE HYGIENE MARKET

Increasing demand for organic- and biodegradable raw material-based products

In order to decrease risk of being subjected to the harmful chemicals, dyes, and other irritants found in sanitary napkins or tampons, the best solution is to use sanitary products made from organic material such as organic cotton. Moreover, in order to avoid negative impacts on the environment due to disposal of sanitary waste, women are demanding biodegradable, compostable, and eco-friendly sanitary products. Therefore, this stands a lucrative opportunity for manufacturers to invest in the production of such innovative products and strengthen their market position.

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Increasing disposable income of the middle class

Increase in disposable income of the middle class in emerging countries such as Brazil and China has led to an increase in women’s appetite for quality hygiene products, as a result of increased purchasing power. Moreover, increase in disposable income of consumers in developed countries led to increase in demand for premium products. Therefore, this result into greater adoption of sanitary protection products among women.

Health concerns due to ingredients used in conventional sanitary products

Conventional sanitary napkins contain a combination of synthetic, carcinogenic ingredients such as dioxin rayon, allergy-provoking metal dyes, and highly processed wood pulp. Use of these extremely permeable contaminants in or near the vaginal area can lead to irritation, itching, discomfort and other complications. Another fear associated with conventional feminine hygiene products, specifically with tampons, is the risk for a rare bacterial infection called toxic shock syndrome. Such health risks may hamper the growth of the feminine hygiene products market.

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Environmental risks

Disposal of used sanitary products creates environmental problems such as release of harmful gas, drainage clogging, and water contamination. Increase in usage of such products increases environmental risks. Increase in environmental awareness may limit growth of this market.

Increasing demand for products such as tampons and panty liners in developing countries

Rising level of consumer education and increase in awareness about alternative hygiene products such as tampons and panty liners have led to an increase in demand for these products in developing countries. Moreover, modernization in retail format propelled the demand for tampons in developing countries. Therefore, increase in demand for tampons and panty liners in developing countries is a lucrative opportunity for global players to gain foothold in this market.

Key benefits

This study provides an in-depth analysis of the world feminine hygiene products market with current and future trends to elucidate the imminent investment pockets in the market.
The report provides information regarding key drivers, restraints, and opportunities with impact analysis.
Porter’s Five Forces illustrates the potency of buyers and sellers operating in the market. This would offer a competitive edge to the stakeholders in executing profitable business decisions, consequentially helping them to have a better hold on the suppliers and buyers.
SWOT analysis of the key market players have been provided to illustrate the business strategies adopted by them.
The value chain analysis of the industry highlights the key intermediaries involved and elaborates their roles and value additions at every stage in the value chain.
The quantitative analysis of the market during the period of 2014–2020 has been provided to elaborate the market potential.

FEMININE HYGIENE PRODUCTS MARKET BY SEGMENTS:

The market is segmented on the basis of product type, distribution channel and geography.

BY PRODUCT TYPE

Sanitary pads
Tampons
Internal cleaners & sprays
Panty liners & shields
Disposable razors & blades

BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores (drug stores, pharmacies & beauty stores)
Convenience stores
Dollar stores
Online & others

BY GEOGRAPHY

North America
Europe
Asia-Pacific
LAMEA

CHAPTER 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

CHAPTER 2 EXECUTIVE SUMMARY

2.1 CXO perspective

CHAPTER 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key Findings

3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets

3.3 Value chain analysis
3.4 Porters five forces analysis
3.5 Drivers

3.5.1 Rising awareness towards personal hygiene
3.5.2 Accelerating urbanization and improving standard of living
3.5.3 Increasing disposable income of the middle class
3.5.4 Increasing number of working women
3.5.5 Product innovations

3.6 Restraints

3.6.1 Health concerns due to ingredients used in conventional sanitary napkins
3.6.2 Environmental risks

3.7 Opportunities

3.7.1 Increasing demand for feminine hygiene products made up of organic and biodegradable raw materials
3.7.2 Increasing demand for feminine hygiene products such as tampons and panty liners in developing countries

CHAPTER 4 WORLD FEMININE HYGIENE PRODUCTS MARKET BY PRODUCT TYPE

4.1 Sanitary pads

4.1.1 Key market trends
4.1.2 Key growth factors, restraints and opportunities
4.1.3 Competitive Scenario
4.1.4 Market size and forecast

4.2 Tampons

4.2.1 Key market trends
4.2.2 Key growth factors, restraints and opportunities
4.2.3 Competitive Scenario
4.2.4 Market size and forecast

4.3 Internal cleaners and sprays

4.3.1 Key market trends
4.3.2 Key growth factors, restraints and opportunities
4.3.3 Competitive Scenario
4.3.4 Market size and forecast

4.4 Panty liners & shields

4.4.1 Key market trends
4.4.2 Key growth factors and opportunities
4.4.3 Competitive Scenario
4.4.4 Market size and forecast

4.5 Disposable razors & blades

4.5.1 Key market trends
4.5.2 Key growth factors and opportunities
4.5.3 Competitive Scenario
4.5.4 Market size and forecast

CHAPTER 5 WORLD FEMININE HYGIENE PRODUCTS MARKET BY PRODUCT TYPE

5.1 Supermarkets & hypermarkets

5.1.1 Market overview
5.1.2 Market size and forecast

5.2 Specialty stores (drug stores, pharmacies and beauty stores)

5.2.1 Market overview
5.2.2 Market size and forecast

5.3 Convenience stores

5.3.1 Market overview
5.3.2 Market size and forecast

5.4 Dollar stores

5.4.1 Market overview
5.4.2 Market size and forecast

5.5 Online & others

5.5.1 Market overview
5.5.2 Market size and forecast

CHAPTER 5 WORLD FEMININE HYGIENE PRODUCTS MARKET BY GEOGRAPHY

5.1 North America

5.1.1 Key market trends
5.1.2 Key growth factors, restraints and opportunities
5.1.3 Competitive Scenario
5.1.4 Market size and forecast
5.1.5 Brand share analysis, 2015 (%)

5.2 Europe

5.2.1 Key market trends
5.2.2 Key growth factors, restraints and opportunities
5.2.3 Competitive Scenario
5.2.4 Market size and forecast
5.2.5 Brand share analysis, 2015 (%)

5.3 Asia-Pacific

5.3.1 Key market trends
5.3.2 Key growth factors, restraints and opportunities
5.3.3 Competitive Scenario
5.3.4 Market size and forecast
5.3.5 Brand share analysis, 2015 (%)

5.4 LAMEA

5.4.1 Key market trends
5.4.2 Key growth factors, restraints and opportunities
5.4.3 Competitive Scenario
5.4.4 Market size and forecast
5.1.5 Brand share analysis, 2015 (%)

CHAPTER 6 COMPANY PROFILE

6.1 Procter & Gamble Co.

6.1.1 Company overview
6.1.2 Business performance
6.1.3 Strategic moves and developments
6.1.4 SWOT Analysis of Procter & Gamble Co.

6.2 Edgewell Personal Care Company.

6.2.1 Company overview
6.2.2 Business performance
6.2.3 Strategic moves and developments
6.2.4 SWOT Analysis of Edgewell Personal Care Company

6.3 Unicharm Corporation

6.3.1 Company overview
6.3.2 Business performance
6.3.3 Strategic moves and developments
6.3.4 SWOT Analysis of Unicharm Corporation

6.4 Kimberly-Clark Corporation

6.4.1 Company overview
6.4.2 Business performance
6.4.3 Strategic moves and developments
6.4.4 SWOT Analysis of Kimberly-Clark Corporation

6.5 Lil-Lets Group Ltd

6.5.1 Company overview
6.5.2 Business performance
6.5.3 Strategic moves and developments
6.5.4 SWOT Analysis of Lil-Lets Group Ltd

6.6 PayChest Inc.

6.6.1 Company overview
6.6.2 Business performance
6.6.3 Strategic moves and developments
6.6.2 SWOT Analysis of PayChest Inc.

6.7 Svenska Cellulosa Aktiebolaget.

6.7.1 Company overview
6.7.2 Business performance
6.7.3 Strategic moves and developments
6.7.4 SWOT Analysis of Svenska Cellulosa Aktiebolaget

6.8 Kao Group

6.8.1 Company overview
6.8.2 Business performance
6.8.3 Strategic moves and developments
6.8.4 SWOT Analysis of Kao Group

6.9 First Quality Enterprises, Inc.

6.9.1 Company overview
6.9.2 Business performance
6.9.3 Strategy move and development
6.9.4 SWOT Analysis of First Quality Enterprises, Inc.

6.10 Hengan International Group Co. Limited

6.10.1 Company overview
6.10.2 Business performance
6.10.2 Strategy move and development
6.10.3 SWOT Analysis of Hengan International Group Co. Limited.

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES
FIG. 3 TOP WINNING STRATEGIES COMPARISON, 2015(%)
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 VALUE CHAIN ANALYSIS
FIG. 6 PORTERS FIVE FORCE ANALYSIS
FIG. 7 NORTH AMERICAN BRAND SHARE ANALYSIS
FIG. 8 EUROPEAN BRAND SHARE ANALYSIS
FIG. 9 ASIA-PACIFIC BRAND SHARE ANALYSIS
FIG. 10 LAMEA BRAND SHARE ANALYSIS
FIG. 11 REVENUE OF PROCTOR & GAMBLE CO., 2013-2015($MILLION)
FIG. 12 REVENUE OF PROCTER & GAMBLE CO., BY BUSINESS SEGMENT (%), 2015
FIG. 13 REVENUE OF PROCTER & GAMBLE CO., BY GEOGRAPHY (%), 2015
FIG. 14 SWOT ANALYSIS OF PROCTOR & GAMBLE CO.
FIG. 15 REVENUE OF EDGEWELL PERSONAL CARE COMPANY, 2013- 2015($MILLION)
FIG. 16 REVENUE OF EDGEWELL PERSONAL CARE COMPANY, BY BUSINSS SEGMENTS (%) 2015
FIG. 17 REVENUE OF EDGEWELL PERSONAL CARE COMPANY, BY GEOGRAPHY (%), 2015
FIG. 18 SWOT ANALYSIS OF EDGEWELL PERSONAL CARE COMPANY.
FIG. 19 REVENUE OF UNICHARM CORPORATION, 2012- 2014($MILLION)
FIG. 20 SWOT ANALYSIS OF UNICHARM CORPORATION
FIG. 21 REVENUE OF KIMBERLY-CLARK CORPORATION, 2012- 2014 ($MILLION)
FIG. 22 REVENUE OF KIMBERLY-CLARK CORPORATION, BY BUSINSS SEGMENTS (%), 2014
FIG. 23 SWOT ANALYSIS OF KIMBERLY CLARK CORPORATION.
FIG. 24 SWOT ANALYSIS OF LIL-LETS GROUP LTD
FIG. 25 SWOT ANALYSIS OF PAYCHEST INC.
FIG. 26 REVENUE OF SVENSKA CELLULOSA AKTIEBOLAGET, 2012-2014 ($MILLION)
FIG. 27 REVENUE OF SVENSKA CELLULOSA AKTIEBOLAGET BY BUSINESS SEGMENT (%), 2014
FIG. 28 REVENUE OF SVENSKA CELLULOSA AKTIEBOLAGET BY GEOGRAPHY (%), 2014
FIG. 29 SWOT ANALYSIS OF SVENSKA CELLULOSA AKTIEBOLAGET
FIG. 30 REVENUE OF KAO CORPORATION, 2014-2015 ($MILLION)
FIG. 31 REVENUE OF KAO CORPORATION BY BUSINESS SEGMENT (%), 2015
FIG. 32 SWOT ANALYSIS OF KAO CORPORATION
FIG. 33 SWOT ANALYSIS OF FIRST QUALITY ENTERPRISES, INCORPORATION
FIG. 34 REVENUE OF HENGAN INTERNATIONAL GROUP CO. LIMITED, BY PRODUCTS (%), 2014
FIG. 35 REVENUE OF HENGAN INTERNATIONAL GROUP CO. LIMITED, BY PRODUCTS (%), 2014
FIG. 36 SWOT ANALYSIS OF HENGAN INTERNATIONAL GROUP CO., LIMITED

List of Tables

TABLE 1 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 2 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 3 WORLD SANITARY PADS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 4 WORLD TAMPONS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 5 WORLD PANTY LINERS AND SHIELDS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 6 WORLD INTERNAL CLEANSERS AND SPRAYS MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 7 WORLD DISPOSABLE RAZORS AND BLADES MARKET REVENUE, 2015- 2022 ($MILLION)
TABLE 8 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 9 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY SUPERMARKET & HYPERMARKET, 2015- 2022 ($MILLION)
TABLE 10 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY SPECIALTY STORES (DRUG STORES, PHARMACIES AND BEAUTY STORES), 2015- 2022 ($MILLION)
TABLE 11 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY CONVENIENCE STORES, 2015- 2022 ($MILLION)
TABLE 12 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DOLLAR STORES, 2015- 2022 ($MILLION)
TABLE 13 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY ONLINE & OTHER CHANNELS, 2015- 2022 ($MILLION)
TABLE 14 WORLD FEMININE HYGIENE PRODUCTS MARKET REVENUE BY GEOGRAPHY, 2015- 2022 ($MILLION)
TABLE 15 NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 16 NORTH AMERICA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 17 EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 18 EUROPE FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 19 ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY PRODUCT TYPE, 2015- 2022 ($MILLION)
TABLE 20 ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 21 LAMEA FEMININE HYGIENE PRODUCTS MARKET REVENUE, PRODUCT TYPE 2015- 2022 ($MILLION)
TABLE 18 LAMEA FEMININE HYGIENE PRODUCTS MARKET REVENUE BY DISTRIBUTION CHANNEL, 2015- 2022 ($MILLION)
TABLE 16 SNAPSHOT OF PROCTOR & GAMBLE CO.
TABLE 17 SNAPSHOT OF EDGEWELL PERSONAL CARE COMPANY
TABLE 18 SNAPSHOT OF UNICHARM CORPORATION
TABLE 19 SNAPSHOT OF KIMBERLAY-CLARK CORPORATION
TABLE 20 SNAPSHOT OF LIL-LETS GROUP LTD.
TABLE 21 SNAPSHOT OF PAYCHEST INC.
TABLE 22 SNAPSHOT OF SVENSKA CELLULOSA AKTIEBOLAGET
TABLE 23 SNAPSHOT OF KAO CORPORATION
TABLE 24 SNAPSHOT OF FIRST QUALITY ENTERPRISES, INC.
TABLE 25 SNAPSHOT OF HENGAN INTERNATIONAL GROUP CO. LTD.

Asia-Pacific has emerged as the largest market for feminine hygiene products due to higher penetration of sanitary pads in countries such as China and Japan. Personal hygiene awareness campaigns in rural areas of emerging economies such as India and China by government and major players operating in the industry, have contributed towards increasing the demand of sanitary hygiene products in the region. The demand for high-end products such as internal cleansers and tampons is relatively much lower in developing countries as compared to the developed markets, due to premium pricing of such products and lack of awareness. However, the adoption has increased at a notable pace since past few years, due to rising disposable income and increasing availability of such higher-end feminine hygiene products.

Owing to increasing consciousness towards environmental sustainability, manufacturers are looking for ways to develop eco-friendly and reusable sanitary products. Moreover, in order to gain a stronger foothold in the feminine hygiene market, players have adopted product launch and acquisition as their key growth strategies. For instance, in 2015, Premier Food (UK) acquired La Femme business, a South African manufacturer of feminine hygiene products. La Femme business is a leading manufacturer of tampons and was a supplier of applicator and non-applicator tampons to Lil-Lets Group, a subsidiary of Premier Foods.