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CO_161383
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Pages: 104
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Apr 2016 | 7409 Views
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Author's :
Mugdha Potdar
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Feminine Hygiene Products Market is expected to garner $42.7 billion by 2022, registering a CAGR of 6.1% during the forecast period 2016-2022.
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The feminine hygiene products market comprises different products such as sanitary pads, tampons, panty liners and shields, internal cleansers & sprays and disposable razors & blades. These products are used by women to maintain their personal hygiene. Such products are manufactured from wide variety of synthetic as well as natural raw materials. Demand for products made from natural raw materials is increasing, owing to increasing health conscious among consumers.
Market Scenario
Asia-Pacific emerged as the largest market owing to higher penetration of sanitary pads in this region. Though menstrual hygiene is still a social taboo in Asia, personal hygiene awareness campaigns taken up by government agencies have contributed in increase in demand for sanitary products in this region. The demand for high-end products such as tampons and internal cleansers & sprays is more in developed regions such as North America and Western Europe. However, Asia-Pacific witnessed notable increase in adoption of these products due to increasing awareness about such products in the region.
Segment Review:
The world feminine hygiene products market is segmented based on product type, distribution channels, and geography. Based on product type, the market is categorized into five categories such as sanitary pads, tampons, internal cleaners & sprays, panty liners & shields, and disposable razors & blades. Sanitary pads are the most commonly used feminine hygiene products and are expected to grow at significant rate owing to increasing demand from developing markets. The market segmentations on the basis of distribution channels include supermarkets & hypermarkets, specialty stores (drug stores, pharmacies & beauty stores), convenience stores, dollar stores, online & others channel. The market is analyzed across geographical regions namely North America, Europe, Asia-Pacific, and LAMEA.
TOP FACTORS IMPACTING WORLD FEMININE HYGIENE MARKET
Increasing demand for organic- and biodegradable raw material-based products
In order to decrease risk of being subjected to the harmful chemicals, dyes, and other irritants found in sanitary napkins or tampons, the best solution is to use sanitary products made from organic material such as organic cotton. Moreover, in order to avoid negative impacts on the environment due to disposal of sanitary waste, women are demanding biodegradable, compostable, and eco-friendly sanitary products. Therefore, this stands a lucrative opportunity for manufacturers to invest in the production of such innovative products and strengthen their market position.
Increasing disposable income of the middle class
Increase in disposable income of the middle class in emerging countries such as Brazil and China has led to an increase in women’s appetite for quality hygiene products, as a result of increased purchasing power. Moreover, increase in disposable income of consumers in developed countries led to increase in demand for premium products. Therefore, this result into greater adoption of sanitary protection products among women.
Health concerns due to ingredients used in conventional sanitary products
Conventional sanitary napkins contain a combination of synthetic, carcinogenic ingredients such as dioxin rayon, allergy-provoking metal dyes, and highly processed wood pulp. Use of these extremely permeable contaminants in or near the vaginal area can lead to irritation, itching, discomfort and other complications. Another fear associated with conventional feminine hygiene products, specifically with tampons, is the risk for a rare bacterial infection called toxic shock syndrome. Such health risks may hamper the growth of the feminine hygiene products market.
Environmental risks
Disposal of used sanitary products creates environmental problems such as release of harmful gas, drainage clogging, and water contamination. Increase in usage of such products increases environmental risks. Increase in environmental awareness may limit growth of this market.
Increasing demand for products such as tampons and panty liners in developing countries
Rising level of consumer education and increase in awareness about alternative hygiene products such as tampons and panty liners have led to an increase in demand for these products in developing countries. Moreover, modernization in retail format propelled the demand for tampons in developing countries. Therefore, increase in demand for tampons and panty liners in developing countries is a lucrative opportunity for global players to gain foothold in this market.
Key benefits
The market is segmented on the basis of product type, distribution channel and geography.
Asia-Pacific has emerged as the largest market for feminine hygiene products due to higher penetration of sanitary pads in countries such as China and Japan. Personal hygiene awareness campaigns in rural areas of emerging economies such as India and China by government and major players operating in the industry, have contributed towards increasing the demand of sanitary hygiene products in the region. The demand for high-end products such as internal cleansers and tampons is relatively much lower in developing countries as compared to the developed markets, due to premium pricing of such products and lack of awareness. However, the adoption has increased at a notable pace since past few years, due to rising disposable income and increasing availability of such higher-end feminine hygiene products.
Owing to increasing consciousness towards environmental sustainability, manufacturers are looking for ways to develop eco-friendly and reusable sanitary products. Moreover, in order to gain a stronger foothold in the feminine hygiene market, players have adopted product launch and acquisition as their key growth strategies. For instance, in 2015, Premier Food (UK) acquired La Femme business, a South African manufacturer of feminine hygiene products. La Femme business is a leading manufacturer of tampons and was a supplier of applicator and non-applicator tampons to Lil-Lets Group, a subsidiary of Premier Foods.
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