According to a new report published by Allied Market Research, titled, " Pasta Sauce Market by Type and Distribution Channel: Opportunity Analysis and Industry Forecast, 2018–2026," the pasta sauce market size was valued at $2.9 billion in 2018 and is estimated to reach $4.6 billion by 2026, registering a CAGR of 5.80% from 2019 to 2026. In 2018, the red sauce, green sauce and white sauce segment combinedly accounted for more than half share in the total pasta sauce industry and is expected to grow at a CAGR of 5.8% throughout the forecast period. North America is one of the prominent regions in the market that accounted for a sizeable share of the total market in 2018. Pasta sauce can be used in all types of western and fast food recipes. These sauces provide a delicious and spicy taste in various recipes. Pasta sauces are made using different traditional condiments and spices. These include Tomato Basil, Marinara, Arrabbiata, Puttanesca, Garlic & Onion, Roasted Portobello, 4 Cheese, Mushroom & Green Peppers, Mushroom & Eggplant, Primavera, Napolitana, Bolognese Sauce, Spicy Bolognese, 3 Meat Sauce, Italian Sausage, Spicy Italian Sausage, Lasagna Sauce, Green or Black Olive Tapenade, Tomato & Basil Bruschetta and Artichoke Bruschetta are available in the global market.
The pasta sauce market has witnessed significant growth over the years and is expected to grow at a steady pace during the forecast period. The factors that drive the pasta sauce market growth include surge in food industry owing to rise in the consumers interest in fast food and western food products. In addition, increase in disposable income and improvement in food standards in the emerging countries such as Germany, China, and India, with rise in affinity of consumers in emerging economies toward western food products boost the demand for pasta sauce. However, availability of low quality and counterfeit products and fluctuations in the prices of raw materials used to make these sauces restrain the market growth. On the contrary, growth in influence of western food culture and increase in popularity of pasta recipes among the youth are anticipated to provide lucrative growth opportunities for the pasta sauce industry.
The report segments the global pasta sauce market on the basis of type, distribution channel, and region. On the basis of type, the market is divided into red sauce, white sauce, green sauce, emulsified sauce, meat-based sauce, vegetable sauce, and others. Based on distribution channel, it is segmented into supermarket/hypermarket, convenience stores, grocery stores, and online stores. On the basis of region, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
According to the pasta sauce market analysis in 2018, the red sauce segment generated the highest revenue in 2018 and is expected to remain dominant throughout the forecast period. This can be attributed to its different taste from other sauces and its application in multiple recipes. However, the white sauce segment is expected to grow at the highest CAGR throughout the forecast period. This is due to rising popularity of pasta recipes with white sauce.
In 2018, supermarket/hypermarket was the most prominent segment that accounted for a maximum contribution in the global pasta sauce market share. This can be attributed to the beneficial options such as discounts and trials before purchase as well as the benefit of immediate gratification. However, the online store segment is expected to witness the highest growth, owing to increase in penetration of internet and online shopping.
Based on the pasta sauce market forecast, North America accounted for the maximum share in the global market in 2018 and is expected to remain dominant during the forecast period. This can be attributed to higher expenditure of the consumers on fast food products as they are considered as a standard lifestyle statement. Moreover, developed retail structure and aggressive marketing of pasta sauce help to push sales in this region. However, Asia-Pacific is expected to grow with the highest CAGR throughout the forecast period, owing to rapid rise in influence of western food culture and changes in the food preference of people in this region due to increasing disposable income.
Key Findings of the Study:
- The pasta sauce market was valued at $2.9 billion in 2018 and is estimated to reach $4.6 billion by 2026, growing at a CAGR of 5.80% through the forecast period.
- Based on type, the vegetable sauce segment is expected to witness the fastest growth, registering a CAGR of 6.10% during the forecast period.
- In 2018, based on type, the red sauce segment held the highest share, and red sauce, white sauce, and green sauce combinedly accounting for more than half of the global market share.
- In 2018, China was the most prominent market in the Asia-Pacific region and is expected to grow at a significant CAGR throughout the forecast period.
- North America was the dominant region in 2018, accounting for more the one third of the global pasta sauce market share.
The key players profiled in this report include B&G Foods, Inc., Barilla G. e R. Fratelli S.p.A, Campbell Soup Company, ConAgra Foods, Inc., Del Monte Foods, Inc., Lassonde Industries Inc., Mars, Incorporated, Mizkan America, Inc., Premier Foods Group Limited., and The Kraft Heinz Company.