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2020

Pasta Sauce Market

Pasta Sauce Market Size, Share, Competitive Landscape and Trend Analysis Report by Type (Red Sauce, White Sauce, Green Sauce, Emulsified Sauce, Meat-based Sauce, Vegetable sauce, and Others) and Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Grocery Stores, and Online Stores): Global Opportunity Analysis and Industry Forecast, 2019-2026

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Author's: Vaibhav Sangwai| Aniket Kadam & Roshan Deshmukh | Roshan Deshmukh
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Pasta Sauce Market Research, 2026

The pasta sauce market was valued at $2.9 billion in 2018 and is estimated to reach $4.6 billion by 2026, registering a CAGR of 5.80% from 2019 to 2026. In 2018, the red sauce, white sauce and green sauce segments accounted for more than half share in the total pasta sauce market and is expected to grow at a CAGR of 5.8% throughout the forecast period. Pasta sauces are basically prepared by fresh or canned tomato and can used in any recipe such as pasta, meat-based and vegetable. They are prepared in a way that provides delicious and fantastic taste and aroma to any recipe. Pasta sauces are made using different condiments and ingredients such as meat and different vegetables for particular recipes.  These different ingredients include Tomato Basil, Marinara, Arrabbiata, Puttanesca, Garlic & Onion, Roasted Portobello, 4 Cheese, Mushroom & Green Peppers, Mushroom & Eggplant, Primavera, Napolitana, Bolognese Sauce, Spicy Bolognese, 3 Meat Sauce, Italian Sausage, Spicy Italian Sausage, Lasagna Sauce, Green or Black Olive Tapenade, Tomato & Basil Bruschetta and Artichoke Bruschetta are available in the global market. The adoption of pasta sauce has been quite high in mature regions such as the U.S., Canada, and Germany while emerging countries such as China, Brazil, and India are catching up quickly.

Pasta sauce has been gaining traction in the emerging market, owing to rise in the popularity of western food recipes. Furthermore, growth in consumers interest in the hotels and restaurants sector for the western food due to reduced allocated time for household work such as cooking, drive the market growth. In addition, aggressive advertisements and celebrity endorsement has also helped the pasta sauce industry to pave its way toward growth. However, fluctuating prices of raw materials such as condiments and vegetables, used in making of sauces and government regulations for the use of chemical-based preservatives in food products act as the major restraints for this market. On the contrary, growth in demand for western food recipes such as different types of pastas and increase in popularity of fast food among youth are anticipated to provide growth opportunities for the market. 

Pasta Sauce Market

The pasta sauce market has been segmented based on type, distribution channel, and region. On the basis of type, the market is divided into red sauce, white sauce, green sauce, emulsified sauce, meat-based sauce, vegetable sauce, and others. Based on distribution channel, it is segmented into supermarket/hypermarket, convenience stores, grocery stores, and online stores. On the basis of region, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Pasta Sauce Market
By Type
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Vegetable sauce segment would exhibit the highest CAGR of 6.10% during 2019-2026.

Based on the pasta sauce market analysis, the red sauce segment generated the maximum revenue in 2018 and is expected to continue this trend throughout the forecast. This can be attributed to its different taste from other sauces and the application for multiple recipes. However, the white sauce segment is expected to grow at the highest CAGR throughout the forecast period, owing to growing influence of white sauce pasta.

Pasta Sauce Market
By Distribution Channel
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online store segment would exhibit the highest CAGR of 6.10% during 2019-2026.

Based on the pasta sauce market forecast, the supermarkets/hypermarkets were the most prominent segment accounting for the highest share in the market. This can be attributed to options such as deals and discounts, being offered to customers by these distribution channels. However, the online store segment is expected to witness the highest growth, owing to rise in penetration of internet and increased use of smartphones for online shopping as it allows the consumer to compare products in real time and make informed decisions.

Pasta Sauce Market
By Region
2026
North America 
Europe
Asia-Pacific
LAMEA

Asia-Pacific would exhibit the highest CAGR of 6.90% during 2019-2026.

By region, North America is the most prominent regional market. This can be attributed to the highly evolved retail structure and higher adoption of pasta sauce due to aggressive advertising and celebrity brand endorsement. Moreover, higher expenditure of the consumers on fast food and ready-to-eat food due to it being considered a style statement also adds to the popularity of pasta sauce in this region. However, Asia-Pacific is expected to grow with the highest CAGR throughout the forecast period, owing to rapidly growing influence of western food culture and increasing disposable income of consumers in this region.

The players in the pasta sauce market have adopted acquisition and expansion as their key development strategies to increase profitability, and to improve market position in the pasta sauce market share. The key players have also relied on product launch to improve their product portfolio and stay relevant in the global market. The key players profiled in the report include B&G Foods, Inc., Barilla G. e R. Fratelli S.p.A, Campbell Soup Company, ConAgra Foods, Inc., Del Monte Foods, Inc., Lassonde Industries Inc., Mars, Incorporated, Mizkan America, Inc., Premier Foods Group Limited., and The Kraft Heinz Company.

Key Benefits for Stakeholders:

  • The report provides a quantitative analysis of the current pasta sauce market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the pasta sauce market size and segmentation assists in determining the prevailing pasta sauce market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the global pasta sauce market growth. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry. 

Pasta Sauce Market Report Highlights

Aspects Details
Pasta Sauce Market By Type
By Type
  • Red Sauce
  • White Sauce
  • Green Sauce
  • Emulsified Sauce
  • Meat-based Sauce
  • Vegetable sauce
  • Others
Pasta Sauce Market By Distribution Channel
By Distribution Channel
  • Supermarket/Hypermarket
  • Convenience Stores
  • Grocery Stores
  • Online Stores
Pasta Sauce Market By Region
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, Rest of LAMEA)
Key Market Players
Key Market Players

Campbell Soup Company, ConAgra Foods, Inc, B&G Foods, Inc., Premier Foods Group Limited., Barilla G. e R. Fratelli S.p.A, Mizkan America, Inc., Del Monte Foods, Inc., The Kraft Heinz Company, Mars, Incorporated, Lassonde Industries Inc.

Analyst Review

The pasta sauce market provides a substantial scope for growth during the forecast period. Currently, the market is moving toward maturity stage in North America and Europe and is expected to garner steady growth in major markets, which include the U.S., and Germany. On the other side, the market is in the growing stage in Asia-Pacific.

The factors that drive the growth of the pasta sauce market include increase in demand for intercontinental cuisine among people. The developing countries in the Asia-Pacific region are expected to exhibit rapid growth in the future. In countries such as China and India, consumers are attracted toward the western food and fast food, owing to growing influence of western food culture in the region. Moreover, rise in demand from the HRI sector for pasta sauce further fuels the market growth. Numerous market players are launching a variety of pasta sauce with different flavors. The red sauce and white sauce segment hold the largest market share in the global pasta sauce market due to increase in popularity of pasta recipes. High cost and small shelf life of pasta sauces act as the major restraint for the pasta sauce market.

The market players are formulating different strategies to remain competitive in the market. Acquisition, expansion, and product launch strategies help in enhancing  product portfolios and expand geographical presence of the companies. Emerging economies are estimated to provide lucrative opportunities for the growth and expansion of the market.

Author Name(s) : Vaibhav Sangwai| Aniket Kadam & Roshan Deshmukh | Roshan Deshmukh
Frequently Asked Questions?

The growth rate of the Global Pasta Sauce Market is 5.80% during the forecast period. This was attributed to rise in the popularity of various pasta recipes across the globe.

The Global Pasta Sauce Market size was $3,102.7 million in 2018 and is estimated to reach $4,604.4 million in 2026.

The leading manufacturing companies in the Global Pasta Sauce Market include B&G Foods, Inc., Barilla G. e R. Fratelli S.p.A, Campbell Soup Company, ConAgra Foods, Inc., Del Monte Foods, Inc., Lassonde Industries Inc., Mars, Incorporated, Mizkan America, Inc., Premier Foods Group Limited., and The Kraft Heinz Company.

Growing influence and adoption of western food culture among consumersare will shape the market in the future.

Growing influence and adoption of western food culture among consumersare acting as an driving factors and rise in influence of western food in the emerging and untapped regions will act as an opportunity for global pasta sauce market.

High cost of raw material and processing and government regulations on the use of preservatives required in the manufacturing of pasta sauce can hamper the growth of the global pasta sauce market.

Among all the sagments vegetable sauce segment is expected to register highest CAGR during the forecast period. The resion behind the rising demand of vegetable pasta sauce is increase in demand for organic food products and ingredients across the globe.

The size of global pasta sauce market is estimated to reach $4,604.4 million in 2026. This can be attributed to

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Pasta Sauce Market

Global Opportunity Analysis and Industry Forecast, 2019-2026