Allied Market Research

Personal Care Wipes Market Expected to Reach $23,993 Million,Globally, by 2023


Report Code : A02232

quote Usage of personal care wipes is poised to surge due to consumers’ rapid increase in disposable income as well as rise in willingness to spend on personal care products. In addition, implementation of two child policy in China has formulated a large platform for baby wipes segment, which is anticipated to positively impact the personal care wipes market. quote

Biswa Sinha
Sr. Research Analyst, Consumer Goods at AMR

Get 20% Free Customization In This Report
Follow us on Social Media:       

According to a new report published by Allied Market Research titled, Personal Care Wipes Market by Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 20172023," the global personal care wipes market was valued at $16,771 million in 2016, and is expected to reach $23,993 million by 2023, registering a CAGR of 5.2% from 2017 to 2023. Europe dominated the global personal care wipes market in 2016, accounting for one-third share of the total revenue.

Access Full Summary at :

Personal care wipes are a personal hygiene product mainly used for cleansing and sanitation. Rapid increase in disposable income of consumer and rise in awareness of hygiene leads to surge in demand for personal care wipes. Growth in population of the infants and fashion consciousness among consumers fuel the growth of the market. Skin problems due to chemical contents in wipes and high cost of personal care wipes cause a decline in sale of existing wipes; thus, to cope up, personal care wipe manufacturers focus on natural wipes to minimize side-effects and increase softness. Moreover, big wipe brands collaborate with different cosmetics companies and stores to include cosmetic wipes segment as an essential content in beauty box/cosmetic box, hence it is expected to drive the market growth in the near future. Use of natural ingredient in wipes and penetration of the market in less developed regions are anticipated to drive the growth of the personal care wipes market throughout the forecast period. Further, the increase in air pollution also majorly propels the demand for general wipes, as skin needs to be cleaned quickly after exposure to air pollutants.

The baby personal care wipes segment is expected to dominate the personal care wipes market during the forecast period. However, intimate personal care wipes segment is expected to gain significant attention by consumers with different skin types and problems.

The supermarket/hypermarket segment is expected to dominate the personal care wipes market in terms of sales during the forecast period. Specialty stores have skilled workforce with knowledge of product compatibility with different types of skin. This factor is expected to boost the sales of personal care wipes through this segment.

Key Findings of the Personal Care Wipes Market :

  • In terms of value, the baby personal care wipes segment is expected to grow at a CAGR of 4.9% during the forecast period.
  • In 2016, Europe dominated the personal care wipes market, growing at a CAGR of 3.6% during the forecast period.
  • Asia-Pacific market is projected to dominate the market by 2023, growing at a CAGR of 7.3%, in terms of value.
  • The supermarket/hypermarket segment is estimated to account for nearby half of the total market share in 2016.
  • China and India collectively accounted for approximately half of the total Asia-Pacific personal care wipes market in 2016.
  • Intimate personal care wipes segment is anticipated to witness exponential growth during the forecast period by registering CAGR of 7.4% till 2023.

In 2016, the U.S. accounted for approximately one-fifth share of the total personal care wipes industry. Developing lifestyle and growth in living standards of consumers are expected to drive the U.S. market.

Major players operating in the global personal care wipes market are Rockline Industries (U.S.), Diamond Wipes International (U.S.), Kimberly Clark Corporation (U.S.), Procter and Gamble Co. (U.S.), NicePak International (U.S.), Meridian Industries Inc. (U.S.), La Fresh (U.S.), Unicharm International (Japan), Edgewell Personal Care (U.S.), and Johnson & Johnson (U.S.),

Other personal care wipe brands in the value chain include Hangzhou Linan Poem Clean Day Co., Ltd (China), Body Wipe Company (U.S), and DUDE Products, Inc. (U.S).

Need More Information

pr-det-talk Talk to David (Europe)

pr-det-talk Talk to Sona Padman (Americas)

5933 NE Win Sivers Drive #205,
Portland, OR 97220 United States

pr-det-phone Toll Free: +1-800-792-5285

pr-det-phone UK: +44-845-528-1300

pr-det-phone Hong Kong: +852-301-84916

pr-det-phone India (Pune): +91 2066346060

pr-det-phone Fax: +1(855) 550-5975



For Media Inquiries, Please Contact

Tushar Nagose
Communications Officer
Allied Market Research
Contact Toll Free: +1-800-792-5285
Drop us an email at


First time buyer?
Check offers and discount on this report
To get this report

Click Here

quote Personal Care Wipes Market by Type (Baby, General, Intimate, and Cosmetic), and Distribution Channel (Online, Supermarket/Hypermarket, Specialty Store, Pharmacy, and Others) - Global Opportunity Analysis and Industry Forecast, 2017-2023 quote

View Report
Avenue Video Loading...

Avenue: Entire Library membership of Allied Market Research Reports at your disposal

  • Avenue is an innovative subscription-based online report database.
  • Avail an online access to the entire library of syndicated reports on more than 3,544 niche industries and company profiles on more than 12,953 firms across 11 domains.
  • A cost-effective model tailored for entrepreneurs, investors, and students & researchers at universities.
  • Request customizations, suggest new reports, and avail analyst support as per your requirements.
  • Get an access to the library of reports at any time from any device and anywhere.


Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of scope of the report to exactly meet your needs

Targeted Market View

Targeted market view to provide pertinent information and save time of readers


Featured Readings


Published Date Jan 2021

Surgical Equipment Market

Download Sample

Published Date Nov 2020

Medical Implant Market

Download Sample

Get Fresh content delivered

Get insights on topics that matter to your business. Stay updated on the area that interests you.

Get Industry Data Alerts

Buy Full Version
"Personal Care Wipes Market"
Purchase Enquiry