Pet DNA Testing Market Expected to Reach $960.7 Million by 2034

According to a new report published by Allied Market Research, titled, “Pet DNA Testing Market," The pet DNA testing market size was valued at $394.07 million in 2024, and is estimated to reach $960.7 million by 2034, growing at a CAGR of 9.3% from 2025 to 2034.

Pet DNA testing involves the analysis of an animal’s genetic material to identify its breed composition, ancestry, potential hereditary health risks, and behavioral traits. These tests play a crucial role in promoting proactive pet care by enabling owners, breeders, and veterinarians to make informed decisions regarding nutrition, medical treatment, and training. Typically performed using non-invasive saliva or cheek swab samples, pet DNA tests are increasingly popular due to their convenience and accessibility. They help detect predispositions to genetic diseases, allowing for early intervention and personalized healthcare strategies. As pet ownership and awareness of pet wellness rise globally, the demand for pet DNA testing is growing across households, veterinary clinics, and breeding facilities.

The pet DNA testing market size is primarily driven by the rising pet DNA testing market trends of pet humanization and the growing emphasis on preventive animal healthcare. For instance, according to World Animal Foundation, as of 2023, over 470 million dogs and 370 million cats were owned as pets globally, with a significant portion of owners in North America and Europe actively seeking personalized care solutions. This growing focus on pet wellness, combined with increasing awareness of breed-specific health risks and hereditary conditions, has led to a surge in demand for DNA testing services. Moreover, the rise in pet adoption rates, particularly in urban regions, and the availability of affordable, at-home testing kits have made genetic screening more accessible to the general population which further drive the pet DNA testing market growth.

Advancements in genomics and next-generation sequencing technologies are further fueling pet DNA testing market growth. Companies such as Embark and Wisdom Panel offer comprehensive DNA testing kits that provide insights into ancestry, health predispositions, traits, and breed identification, enhancing the overall pet care experience. However, the high cost of advanced pet DNA testing, especially for multi-panel health and trait analysis, can deter adoption among budget-conscious consumers. Additionally, the accuracy of results can vary across providers, leading to concerns about reliability and clinical utility.

In emerging markets, challenges such as lower awareness, limited distribution networks, and lack of veterinary endorsement hinder pet DNA testing market expansion. Regulatory gaps in genetic testing for animals can also slow down standardization and raise concerns about data privacy and ethical use. Nonetheless, emerging economies such as India, Brazil, and China present significant growth opportunities, driven by rising disposable incomes, growing pet ownership, and improving access to pet healthcare services. The increasing popularity of e-commerce and direct-to-consumer models is also expanding market reach. Furthermore, integration of genetic insights with digital health platforms, personalized nutrition plans, and preventive care programs opens new avenues for innovation and consumer engagement in the pet genetic testing space.

The pet DNA testing industry is segmented into animal type, sample type, test type, end user, and region. On the basis of the animal type, it is classified into dogs, cats, and others. The dogs segment accounted for the largest share in terms of revenue in 2024 owing to higher rate of dog ownership, increased spending on canine health, and wider availability of dog-specific DNA test kits.

However, the cats segment is expected to register the highest CAGR during the forecast period owing to rising trend of feline adoption and increasing awareness about hereditary conditions in cats among pet owners.

On the basis of sample type, the pet DNA testing market is classified into saliva, blood, and others. The saliva segment accounted for the largest share in terms of revenue in 2024 and is expected to register the highest CAGR during the forecast period. This is attributed to the non-invasive, easy-to-collect nature of saliva samples and the growing popularity of at-home testing kits.

On the basis of test type, the pet DNA testing industry is classified into breeding profile, genetic disease, and others. The breeding profile segment accounted for the largest share in terms of revenue in 2024 owing to its widespread use among breeders to ensure lineage purity and identify desirable traits.

However, the genetic disease segment is expected to register the highest CAGR during the pet DNA testing market analysis. This is attributed to the increasing demand for early disease risk identification and preventive care among pet owners.

On the basis of end user, the pet DNA testing market is classified into breeders, pet owners, and veterinarians. The breeders segment accounted for the largest pet DNA testing market share in terms of revenue in 2024 owing to frequent use of DNA testing to maintain pedigree records and improve breeding decisions.

However, the pet owners segment is expected to register the highest CAGR during the forecast period. This is attributed to the growing interest in personalized pet care, rising disposable income, and availability of affordable direct-to-consumer DNA kits.

Region-wise, North America dominated the pet DNA testing market share in 2024. This was attributed to the high pet adoption rates, advanced veterinary infrastructure, and the presence of leading market players offering innovative pet DNA testing solutions.

However, Asia-Pacific is expected to register the highest CAGR during the pet DNA testing market forecast period. This is attributed to increasing pet ownership, improving pet healthcare awareness, and rising demand for pet wellness services in emerging economies.

Key Findings of the Study

• On the basis of animal type, the dogs segment dominated the pet DNA testing market in terms of revenue in 2024. However, the cats segment is anticipated to grow at the fastest CAGR during the forecast period.
• On the basis of sample type, the saliva segment dominated the pet DNA testing market in terms of revenue in 2024 and is anticipated to grow at the fastest CAGR during the forecast period.
• On the basis of test type, the breed profile segment dominated the market in terms of revenue in 2024. However, the genetic disease segment is anticipated to grow at the fastest CAGR during the forecast period.
• On the basis of end user, the breeders segment dominated the market in terms of revenue in 2024. However, the pet owners segment is anticipated to grow at the fastest CAGR during the forecast period. 
• Region-wise, North America generated the largest revenue in 2024. However, Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period.