Report Code : A16950
“Rise in innovation in the product line of pet treats remains the key strategy and the increase in the influence of advertisement are some of the major factors, which drive the growth of the pet treats market.”
Roshan Deshmukh - Manager
Consumer Goods at Allied Market Research
According to a new report published by Allied Market Research, titled, “Pet Treats Market," The Pet Treats Market Size was valued at $20.1 billion in 2021, and is estimated to reach $29.7 billion by 2031, growing at a CAGR of 4.2% from 2022 to 2031.
There is a large consumer shift towards veganism was found during the vegunary’s challenge in 2020. As many as 6% of the U.S. population said that they are vegan, which was just 1% in 2014. In addition, there were more than 500,000 participants who signed up for vegunary’s challenge in 2021, which was 25% more than the challenge of 2020, which had 400,000 participants only. This shows rise in consumer shift towards plant-based products or called vegan products and is expected to remain positive in the future. In addition, owing to the growth in health awareness regarding pets and various food allergies, pet owners now shift towards vegan pet food to avoid any skin allergy or health issue among their pets. Therefore, the rise in the trend towards veganism coupled with pets’ health awareness and benefits of vegan pet food propel the demand for vegan pet treats among pet owners.
However, the market faces stiff challenges as per the Australian Veterinary Association Ltd. The study found that majority of the Australian population, which is more than half dreams to own a new dog. However, only 13% of the respondents confirmed that they intend to buy a pet within a year. There are multiple reasons responsible for resistance in pet or dog adoption, such as, responsibility of pet ownership, having an inappropriate home, which are unsuitable for the dog or unsuitable lifestyle, and the fact that other members of the household are not comfortable living with pets. Moreover, various public places, such as restaurants, malls, and hotels restrict the entry of pets, including dogs. These factors collectively restrict pet adoption, which in the process restraints the Pet Treats Market Growth.
The pet treats market is segmented into pet type, form, distribution channel, and region. On the basis of pet type, the Pet Treats Market is subdivided into dog food, cat food, and others. On the basis of form, the market is bifurcated into organic and conventional. On the basis of distribution channel, the market is classified into online and offline. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, Russia, and rest of Europe), Asia-Pacific (China, India, Japan, South Korea, New Zealand, Australia, Singapore, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
Key findings of the study
The players operating in the global pet treats market adopt various developmental strategies to increase their market share, gain profitability, and remain competitive in the market. Key players included in the Pet Treats Market Analysis are, Benevo, Hill’s Pet Nutrition, Evolution Diet, Freshpet, Mars, Incorporated, Nestle S.A., Supreme Petfoods, THE PACK, V-Dog, Wild Harvest, Heristo AG, Diamond Pet Foods, Captain Zack, Pet Munchies, Arden Grange, Royal Canin SAS, and The Pet Beastro.
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Pet Treats Market by Pet Type (Dog, Cat, Others), by Form (Organic, Conventional), by Sales Channel (Online, Offline): Global Opportunity Analysis and Industry Forecast, 2021 - 2031
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