Report Code : A17153
In Asia Pacific region, sports management software market experienced significant growth in recent years. The demand for sports management software has increased in recent years within the clubs, sports facilities and local stadiums. Rise in fan engagement is the major driver of the market in this region. Moreover, integration of software in sports have increased the functionality for match analysis. Increase in penetration of software based services further propels the growth of sports management software in Asia-Pacific region.
For instance, in February 2022, Unqork expanded in Asia-Pacific to meet the high market demand in the region. Unqork invested in expansion in this region encountering the rapid growth in customers list across Asia-Pacific. As a part of expansion, the company will add headcount in its sales and marketing functions along with delivering capabilities and ecosystem development
Vineet Kumar - Manager
ICT and Media at Allied Market Research
According to a new report published by Allied Market Research, titled, “Sports Management Software Market," The sports management software market was valued at $5.96 billion in 2021, and is estimated to reach $24.09 billion by 2031, growing at a CAGR of 15.1% from 2022 to 2031.
Sports management software is a type of software that helps sports and other industry associations with club & league management, game organization, and other related activities. Furthermore, it provides live streaming services as well as news scores and other information. Sports management is a branch of business that deals with sports and recreational activities. Some of the applications for the sports management software market are game schedules, competition management, and match performance analysis. Digital revolution in sports facilities, rise in investment in the sports industry, and increase in fan engagement are few of the factors fueling the growth of the sports management software market. Furthermore, the use of cloud-based services is boosting the market growth.
On the basis of component, the software segment captured the largest market share in 2021, and is expected to continue this trend throughout the forecast period. Inclusion of various functionalities like online registration and rise in investments in sports industry are anticipated to drive the growth of the market. However, the services segment is likely to witness the highest share in the upcoming years. This is attributed to the numerous advantages offered by services provided such as training schedule management, fitness tracker, and increased fan engagement. Many enterprises in sports industry are deploying the sports management software services due to such factors.
On the basis of deployment, On-premises segment dominated the market growth in 2021, due to high demand as a result of digital revolution in sports facilities, clubs, and local stadiums. However, the cloud segment is likely to witness the highest share in the upcoming years, owing to the easy access to sports data by many sports organizations with the help of devices such as the mobiles, laptops, tablets and others.
Region wise, North America dominated the Sports Management Software Industry share in 2021. Advancements of technologies in sports leagues, facilities, and clubs are anticipated to provide lucrative growth opportunities for the sports management software market in North America. However, Asia-Pacific is expected to exhibit highest growth during the forecast period. This is attributed to rise in fan engagement which is likely to propel growth of the market in the region.
The sports management software market was valued at $6,773.5 million in 2022, and is projected to reach $24,087.7 million by 2031, registering a CAGR of 15.1%. The current estimation of 2031 is projected to be higher than pre-COVID-19 estimates. The market is expected to grow rapidly after the pandemic owing to rise in adoption of work-from-home culture across the globe. The global COVID-19 pandemic has harshly affected industries across the world. On the contrary, impact of the pandemic was arguably positive on adoption of the sports management software due to lockdown imposed by all the governments of different countries. After the COVID-19 condition, the industries started focusing more on emerging technology to manage events and leagues using AI powered solution, cloud-based technologies and apps based on sports management software to perform numerous operations. Moreover, all industries started moving toward digitalization for management & planning of matches and to solve problems related to sports administration. The software provides easy handling and efficient management of sports across the globe. Furthermore, it reduces manual tasks and handles things on real time, which drives the Sports Management Software Industrygrowth. In addition, it reduces faults and organization risks that come with manual data-entry.
KEY FINDINGS OF THE STUDY
This report gives an in-depth profile of some key market players and the Sports Management Software Market Analysis which include Omnify, NBC Sports Group (Sports Engine), Oracle Corporation, Jonas Club Software, Active Network, Stack Sports, League App, Squad Fusion, Jersey Watch, and SAP SE. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which propel growth of the sports management software market globally.
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Sports Management Software Market by Component (Software, Services), by Deployment Model (On-premise, Cloud), by Application (Event Management and Scheduling, Team Management, Marketing Management, Client Management, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
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