Tag Management System Market Expected to Reach $1,722 million by 2027

Global tag management system market size was valued at $635.77 million in 2019, and is projected to reach $1722.32 million by 2027, growing at a CAGR of 13.0% from 2020 to 2027. Surge in adoption of new cutting-edge technologies in various organizations and rise in need to create new mile stone in digital marketing sector drive the growth of the market. In addition, increase in demand for detailed web analytics among small & medium enterprises fuels the growth of the market. Furthermore, increase in need of interactive, efficient and cost-effective tag management system service along with emerging technology such as artificial intelligence and cloud computing are expected to provide remunerative opportunities for the expansion of the market during the forecast period.

On the basis of component, the tools segment dominated the overall tag management system market share in 2019, and is expected to continue this trend during the forecast period. This is attributed to increase in adoption of tag management system among enterprises to gain strategic as well as competitive advantage over their competitors. In addition, it helps website users to get quick & hassle-free access to the brand website through which the marketing team will easily manage and collect the data of buyer’s behavior and interests, which drives the tag management system market growth. However, the service segment is expected to witness highest growth, as these tag management system ensure effective monitor of user’s activity on the websites and maintain relation between business owner and customer that will add benefits in service. The adoption of these services speeds up new business implementation, maximizes the value of existing marketing resources by optimizing it, and minimizes the marketing and delivery cost, which further fuel the growth of the market. 

Depending on organization size, the large scale enterprises segment dominated the tag management system market share in 2019, and is expected to continue this trend during the forecast period. The growth of the segment is attributed to numerous benefits provided by this system to large scale enterprises such as marketing service and analyze of customer behavior, which results in lower costs of marketing of brand and others. However, the small and medium scale enterprise is expected to witness highest growth in the upcoming years, as the adoption of cloud based tag management system among SME’s is increasing, which notably contributes toward the growth of the global market. 

Post COVID-19, the global tag management system market is estimated to grow from $ 732.41 million in 2020, and reach $1722.32 million by 2027, at a CAGR of 13.0%. The COVID-19 outbreak has a positive impact on the growth of the tag management system market. Owing to the outbreak of the COVID-19 pandemic the online shopping services are witnessing highest growth rate across the globe, which will result in increased adoption of tag management system for different applications such as customer analytics and pricing analytics. However, the COVID-19 pandemic has led to the increased adoption of cloud technology to help consumers across every industry to combat the pandemic situation. Furthermore, many companies are providing free and open account on the various online shopping platform for helping them to tackle COVID-19 solutions at a pace and stresses. Therefore, top key players, in the tag management system market, are investing in R&D of tag management system in a number of use cases. In addition, post COVID-19, it is expected that Big Data and cloud technology will be preferred by various healthcare companies to fight against such pandemic situations in future and to predict the possible situations before it happens. Government initiatives to boost the healthcare industry across the globe are expected to further fuel the growth of the market. 

Key Findings Of The Study

• By component, the tools segment dominated the tag management system market in 2019. However, the service segment is expected to exhibit significant growth during the forecast period.
• On the basis of organizational size type, the large scale enterprise segment accounted for the highest revenue of tag management system market in 2019; however, the small and medium scale enterprise segment is expected to witness the highest growth rate during the forecast period.
• Depending on deployment mode, the on-premise segment generated the highest revenue in 2019. However, the cloud segment is expected to witness the highest growth rate in the near future.
• Region wise, the tag management system market was dominated by North America. However, Asia-Pacific is expected to witness significant growth in the coming years. 

This report gives an in-depth profile of some key tag management system industry players in the tag management system market, which include Google LLC, IBM Corporation, Adobe Inc. Tealium, Ensighten, Adform, AT Internet, Commanders Act, Datalicious, and Matomo. This study includes tag management system market trends, tag management system market analysis, and future estimations to determine the imminent investment pockets.