Tag management system Market Statistics—2027
The tag management system market size was valued at $635.77 million in 2019, and is projected to reach $1722.32 million by 2027, growing at a CAGR of 13.0% from 2020 to 2027. The website is very important component of a company and it is used to collecting customer data which is very valuable for improving the customer experience and marketing strategies. The tag management system is a software which is used by marketers to manage, maintain, and implement tags in digital marketing. This is a system which is employed for managing the tags for webpages, videos and apps. This software is basically used for collecting visitor buying behavior information from various digital platforms and to simplify the process of maintaining and managing all tagging decisions.
On the basis of component, the tools segment dominated the overall tag management system market in 2019, and is expected to continue this trend during the forecast period. This is attributed to increase in adoption of tag management system among enterprises to gain strategic as well as competitive advantage over their competitors. In addition, it helps website users to get quick & hassle-free access to the brand website, through which the marketing team can easily manage and collect the data of buyer’s behavior and interests, which drives the growth of the market. However, the service segment is expected to witness highest growth, as these tag management system ensures effective monitoring of user’s activity on the websites and maintain relation between business owner and customer that will add benefits in service. The adoption of these services speeds up new business implementation, maximizes the value of existing marketing resources by optimizing it, and minimizes the marketing and delivery cost, which further fuel the growth of the market.
Depending on organization size, the large scale enterprises segment dominated the tag management system market share in 2019, and is expected to continue this trend during the forecast period. The growth of the segment is attributed to numerous benefits provided by this system to large scale enterprises such as marketing service and analyze of customer behavior, which results in lower costs of marketing of brand and others. However, the small and medium scale enterprise is expected to witness highest growth in the upcoming years, as the adoption of cloud-based tag management system in this segment increases, which notably contributes toward the growth of the global market.
Depending on region, the North America region dominated the tag management system market share in 2019, and is expected to continue this trend during the forecast period. As North America region has already technologically advanced region and the penetration of web-based application, which is used to perform various tasks such as online shopping, education and banking is high, hence this region dominates the tag management system market globally. However, the Asia-Pacific is expected to exhibit highest growth during the market forecast period, owing to strong economic growth along with the ongoing development in the IT and telecom sector, which drives organizations to invest heavily in tag management system to sustain growth and improve productivity. In addition, factors such as major shift toward digital transformation, rise in cloud deployment and technological advancement among small & medium businesses, and ongoing modernization of digital marketing techniques such as search engine optimization and social media marketing drive heavy investment in tag management system in emerging economies. Furthermore, enterprises in Asia-Pacific are focusing on enhancing their operations and increasing their overall efficiency to stay competitive in the market, which is expected to provide lucrative opportunities for the growth of the market during the forecast period.
The report focuses on the growth prospects, restraints, and tag management system market analysis. The study provides Porter’s five forces analysis of content delivery network industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the market.
By Component
Services segment is projected as one of the most lucrative segments.
Segment review
The tag management system is segmented on the basis of component, deployment mode, organizational size, industry vertical, and region. By component, it is bifurcated into tools and service. By application type, the market is divided into user experience management, risk & compliance management, content management, campaign management. By deployment mode, it is categorized into on-premise and cloud. By organizational size it is divided into, small and medium scale enterprise and large scale enterprise. By industry vertical, it is classified into healthcare, retail & e-commerce, BFSI, IT & telecommunication, media & entertainment, travel & tourism, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By Deployment Model
Cloud segment is projected as one of the most lucrative segments.
Impact of COVID-19 on the Tag Management System Market
Post COVID-19, the global tag management system market is estimated to grow from $ 732.41 million in 2020, and reach $1,722.32 million by 2027, at a CAGR of 13.0%. The COVID-19 outbreak has a positive impact on the growth of the tag management system market as tag management system technologies are helping enterprises to address the extensive capacity demand of online shopping and customer behavior. In addition, it helps website users to get quick & hassle-free access to the brand website through which the marketing team will easily manage and collect the data of buyer’s behavior and interests, which drives the growth of the market. Therefore, key players, in the tag management system, are making considerable investments in tag management system in a number of use cases. Moreover, the COVID-19 pandemic is opportunistic for the tag management system market growth as organizations across the globe are adopting tag management system to enable their business objective during work from home initiatives. Tag management system is observing growing popularity and attention of researchers in both industry and academia as a means to product branding and produce the revenue streams for service providers due to the features in system. During the COVID-19 pandemic, organizations that deployed tag management system earlier have been able to quickly adjust to the new partners and business requirements that resulted due to work-from-home mandates. Tag management system helps organizations cope with the ongoing pandemic and maintain economically positive operations.
By Organization Size
Small & medium enterprises segment is projected as one of the most lucrative segments.
Top impacting factors
Increasing need of regulation and compliance in data governance, giving better experience to customers and growing use of digital technology such cloud computing and internet of things, drive the growth of the market globally. However, lack of skilled technical resources is anticipated to limit the of growth tag management system and restrain the growth of the market globally. Furthermore, growing use of live mobile app marketing technology and high customization available in tag management system and worldwide acceleration of digital transformation in enterprises, due to COVID-19 outbreak is expected to create lucrative tag management system market opportunity globally during the forecast period.
By Industry Vertical
Media and Entertainment industry is one of the most significant segments.
Growing need to provide better experience to customer during digital marketing
Tag management system creates a strong base for a detailed website analysis and it has great importance in online marketing. For online marketers, tag management is very beneficial, especially if they are using a partly automatic tag management solution. Using the central control system and the tag automation saves a lot of time and money. Managing tags manually would be much more complex and costly and often requires IT expertise, especially if changes to the source code are to be made. Using a tag management solution saves IT resources since it only needs a one-time set up and employees can use it themselves after receiving training on how to manage tags this will drive the market of tag management system globally.
By Region
Asia-Pacific region is projected as one of the most significant segments.
Key Benefits For Stakeholders
- The study provides an in-depth analysis of the tag management system market along with the current trends and future estimations to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on the market size is provided.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the tag management system market.
- The quantitative analysis of the tag management system market work from 2019 to 2027 is provided to determine the tag management system industry potential.
Key Market Segments
By Component
- Tools
- Service
By Deployment Mode
- On-premise
- Cloud
By Organizational Size
- Small and medium scale enterprise
- Large Scale enterprise
By Industry Vertical
- Healthcare
- Retail & e-commerce
- BFSI
- IT & Telecommunication
- Media & Entertainment
- Manufacturing
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players Profiled In The
- Google LLC
- IBM Corporation
- Adobe Inc.
- Tealium.
- Ensighten
- Adform
- AT Internet
- Commanders Act
- Datalicious PTY LTD.
- Matomo.org
Tag Management System Market Report Highlights
| Aspects | Details |
 By COMPONENT |
|
 By DEPLOYMENT MODEL |
|
 By ENTERPRISE SIZE |
|
 By INDUSTRY VERTICAL |
|
 By Region |
|
 Key Market Players | GOOGLE LLC, ENSIGHTEN., .AT INTERNET, DATALICIOUS, TEALIUM, IBM CORPORATION, COMMANDERS ACT, ORACLE CORPORATION, ADOBE INC, ADFORM |
Analyst Review
The adoption of tag management system has increased over time to deliver reliable and consistent experiences for their subscribers. In addition, the ability of tag management system to provide various opportunities for businesses to gain new insights to run the business efficiently is increasing its popularity among end users. Furthermore, many industries such as healthcare, retail & e-commerce, BFSI, IT & telecom, and manufacturing are heavily investing in tag management system to increase web traffic and customer engagement in organizations, which in turn fuels the growth of the market.
Furthermore, the market is expected to witness significant growth in the future, due to increase in use of emerging technology such as cloud computing and customer data analytics in business models among organizations. For instance, companies such as Adobe Inc., IBM Corporation, and Google LLC, are widely providing advanced product portfolio related to tag management system, which can enhance the customer experience. The adoption of tag management system helps organizations to implement better marketing strategies to bring positive transformation, which results in high-quality customer engagement, cost saving, and global reach. These factors will creative lucrative opportunity in the global market.
In the current business scenario, substantial rise has been experienced in the usage of tag management system solutions across Asia-Pacific. This is attributed to the large population in this region has created an extensive pool of internet subscribers and web-site user. Moreover, the region is the largest contributor to the total number of mobile subscribers across the globe, and is expected to add more subscribers to its network in the upcoming years. Asia-Pacific is further anticipated to witness highest growing in tag management system in the upcoming years, due to its wide area, diversity in community, major shift toward digital transformation, and the logical lead taken by countries regarding digital marketing and customer analytics, including China, South Korea, and Japan.
The presence of a significant number of providers in the global tag management system market increases the competitive rivalry among key players. Therefore, tag management system providers are differentiating themselves from competitors and driving revenue growth by incorporating new digital business technologies such as cloud architecture, machine learning and customer data analytics their offerings to gain a competitive edge, and retain their market position. The market is considerably concentrated with major key players holding a significant market share. The degree of concentration will remain the same during the forecast period. The vendors operating in the market are taking several initiatives such as new product launches and partnership to stay competitive in the market and to strengthen their foothold in the market. For instance, in May 2019, the Commanders Act launched trust commander, which is an improved version of the privacy management for tag management system is used to improve the performance of tags.
In addition, companies are heavily investing in R&D activities to develop advanced tag management system, which is opportunistic for the market. For instance, in October 2020, Integral Ad Science (IAS), a global leader in digital ad verification partnered with Google Campaign Manager, which is the largest global ad server to provide first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for campaign manager. This is expected to provide better service to its customer.
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