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Tag Management System Market by Component (Tools and Service),Application (User Experience Management, Risk & Compliance Management, Content Management, and Campaign Management), Deployment Mode (On-premise and Cloud), Organizational size (Small and Medium Scale and Large Scale), and Industry Vertical (Healthcare, Retail & E-commerce, BFSI, IT & Telecommunication, Media & Entertainment, Manufacturing, and Others): Global Opportunity Analysis and Industry Forecast, 2020-2027

A11060
Pages: 264
Apr 2021 | 267 Views
 
Author(s) : Rachita Rake & Shreyas Wadodkar
Tables: 143
Charts: 73
 

COVID-19

Pandemic disrupted the entire world and affected many industries.

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Tag management system Market Statistics—2027

The tag management system market size was valued at $635.77 million in 2019, and is projected to reach $1722.32 million by 2027, growing at a CAGR of 13.0% from 2020 to 2027.  The website is very important component of a company and it is used to collecting customer data which is very valuable for improving the customer experience and marketing strategies. The tag management system is a software which is used by marketers to manage, maintain, and implement tags in digital marketing. This is a system which is employed for managing the tags for webpages, videos and apps. This software is basically used for collecting visitor buying behavior information from various digital platforms and to simplify the process of maintaining and managing all tagging decisions. 

Rise in number of patients across the globe has led to a global lockdown which forces public to stay in home for long time which has also increased the use of web based platform to perform various task such as online banking and online shopping widely. This has significantly increased the adoption of tag management system and preplanned investments, owing to the closing of retail stores, malls and has boosted the adoption of tag management system among retail & E-commerce setor.

On the basis of component, the tools segment dominated the overall tag management system market in 2019, and is expected to continue this trend during the forecast period. This is attributed to increase in adoption of tag management system among enterprises to gain strategic as well as competitive advantage over their competitors. In addition, it helps website users to get quick & hassle-free access to the brand website, through which the marketing team can easily manage and collect the data of buyer’s behavior and interests, which drives the growth of the market. However, the service segment is expected to witness highest growth, as these tag management system ensures effective monitoring of user’s activity on the websites and maintain relation between business owner and customer that will add benefits in service. The adoption of these services speeds up new business implementation, maximizes the value of existing marketing resources by optimizing it, and minimizes the marketing and delivery cost, which further fuel the growth of the market. 

Tag-Management-System-Market-2020-2027

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Depending on organization size, the large scale enterprises segment dominated the tag management system market share in 2019, and is expected to continue this trend during the forecast period. The growth of the segment is attributed to numerous benefits provided by this system to large scale enterprises such as marketing service and analyze of customer behavior, which results in lower costs of marketing of brand and others. However, the small and medium scale enterprise is expected to witness highest growth in the upcoming years, as the adoption of cloud-based tag management system in this segment increases, which notably contributes toward the growth of the global market. 

Depending on region, the North America region dominated the tag management system market share in 2019, and is expected to continue this trend during the forecast period. As North America region has already technologically advanced region and the penetration of web-based application, which is used to perform various tasks such as online shopping, education and banking is high, hence this region  dominates the tag management system market globally. However, the Asia-Pacific is expected to exhibit highest growth during the market forecast period, owing to strong economic growth along with the ongoing development in the IT and telecom sector, which drives organizations to invest heavily in tag management system to sustain growth and improve productivity. In addition, factors such as major shift toward digital transformation, rise in cloud deployment and technological advancement among small & medium businesses, and ongoing modernization of digital marketing techniques such as search engine optimization and social media marketing drive heavy investment in tag management system in emerging economies. Furthermore, enterprises in Asia-Pacific are focusing on enhancing their operations and increasing their overall efficiency to stay competitive in the market, which is expected to provide lucrative opportunities for the growth of the market during the forecast period. 

The report focuses on the growth prospects, restraints, and tag management system market analysis. The study provides Porter’s five forces analysis of content delivery network industry to understand the impact of various factors such as bargaining power of suppliers, competitive intensity of competitors, threat of new entrants, threat of substitutes, and bargaining power of buyers on the market.

Tag Management System Market
By Component

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Services segment is projected as one of the most lucrative segments.

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Segment review

The tag management system is segmented on the basis of component, deployment mode, organizational size, industry vertical, and region. By component, it is bifurcated into tools and service. By application type, the market is divided into user experience management, risk & compliance management, content management, campaign management. By deployment mode, it is categorized into on-premise and cloud. By organizational size it is divided into, small and medium scale enterprise and large scale enterprise. By industry vertical, it is classified into healthcare, retail & e-commerce, BFSI, IT & telecommunication, media & entertainment, travel & tourism, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Tag Management System Market
By Deployment Model

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Cloud segment is projected as one of the most lucrative segments.

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Impact of COVID-19 on the Tag Management System Market

Post COVID-19, the global tag management system market is estimated to grow from $ 732.41 million in 2020, and reach $1,722.32 million by 2027, at a CAGR of 13.0%. The COVID-19 outbreak has a positive impact on the growth of the tag management system market as tag management system technologies are helping enterprises to address the extensive capacity demand of online shopping and customer behavior. In addition, it helps website users to get  quick & hassle-free access to the brand website through which the marketing team will easily manage and collect the data of buyer’s behavior and interests, which drives the growth of the market. Therefore, key players, in the tag management system, are making considerable investments in tag management system in a number of use cases. Moreover, the COVID-19 pandemic is opportunistic for the tag management system market growth as organizations across the globe are adopting tag management system to enable their business objective during work from home initiatives. Tag management system is observing growing popularity and attention of researchers in both industry and academia as a means to product branding and produce the revenue streams for service providers due to the features in system. During the COVID-19 pandemic, organizations that deployed tag management system earlier have been able to quickly adjust to the new partners and business requirements that resulted due to work-from-home mandates. Tag management system helps organizations cope with the ongoing pandemic and maintain economically positive operations.

Tag Management System Market
By Organization Size

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Small & medium enterprises segment is projected as one of the most lucrative segments.

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Top impacting factors    

Increasing need of regulation and compliance in data governance, giving better experience to customers and growing use of digital technology such cloud computing and internet of things, drive the growth of the market globally. However, lack of skilled technical resources is anticipated to limit the of growth tag management system and restrain the growth of the market globally. Furthermore, growing use of live mobile app marketing technology and high customization available in tag management system and worldwide acceleration of digital transformation in enterprises, due to COVID-19 outbreak is expected to create lucrative tag management system market opportunity globally during the forecast period.

Tag Management System Market
By Industry Vertical

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Media and Entertainment industry is one of the most significant segments.

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Growing need to provide better experience to customer during digital marketing

Tag management system creates a strong base for a detailed website analysis and it has great importance in online marketing. For online marketers, tag management is very beneficial, especially if they are using a partly automatic tag management solution. Using the central control system and the tag automation saves a lot of time and money. Managing tags manually would be much more complex and costly and often requires IT expertise, especially if changes to the source code are to be made. Using a tag management solution saves IT resources since it only needs a one-time set up and employees can use it themselves after receiving training on how to manage tags this will drive the market of tag management system globally.

Tag Management System Market
By Region

2027
North America 
Europe
Asia-pacific
Lamea

Asia-Pacific region is projected as one of the most significant segments.

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Key Benefits For Stakeholders

  • The study provides an in-depth analysis of the tag management system market along with the current trends and future estimations to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the market size is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the tag management system market.
  • The quantitative analysis of the tag management system market work from 2019 to 2027 is provided to determine the tag management system industry potential.

Key Market Segments

By Component

  • Tools 
  • Service

By Deployment Mode

  • On-premise
  • Cloud

By Organizational Size

  • Small and medium scale enterprise
  • Large Scale enterprise

By Industry Vertical

  • Healthcare 
  • Retail & e-commerce
  • BFSI
  • IT & Telecommunication
  • Media & Entertainment
  • Manufacturing
  • Others 

By Region

  • North America
    • U.S.
    • Canada
  • Europe 
    • UK
    • Germany 
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific 
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America 
    • Middle East
    • Africa

Key Market Players Profiled In The 

  • Google LLC
  • IBM Corporation
  • Adobe Inc. 
  • Tealium.
  • Ensighten
  • Adform
  • AT Internet
  • Commanders Act
  • Datalicious PTY LTD.
  • Matomo.org
 

CHAPTER 1:INTRODUCTION

1.1.REPORT DESCRIPTION
1.2.KEY BENEFITS FOR STAKEHOLDERS
1.3.KEY MARKET SEGMENTS
1.4.RESEARCH METHODOLOGY

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools & models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.KEY FINDINGS

2.1.1.Top impacting factors
2.1.2.Top investment pockets
2.1.3.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.MARKET DEFINITION AND SCOPE
3.2.KEY FORCES SHAPING THE RICH COMMUNICATION SERVICES MARKET
3.3.CASE STUDIES

3.3.1.Case study 01
3.3.2.Case study 02

3.4.MARKET DYNAMICS

3.4.1.Drivers

3.4.1.1.Growing awareness about numerous benefits of tag management system among the end users
3.4.1.2.Growing use of cloud-based tag management system in the small and medium scale organization

3.4.2.Restraints

3.4.2.1.Lack of skilled technical resources

3.4.3.Opportunities

3.4.3.1.Growing use of live mobile app marketing technology
3.4.3.2.Worldwide acceleration of digital transformation among enterprises due to COVID-19 outbreak

3.5.IMPACT OF GOVERNMENT REGULATIONS ON THE GLOBAL TAG MANAGEMENT SYSTEM MARKET
3.6.COVID-19 IMPACT ANALYSIS ON THE GLOBAL RICH COMMUNICATION SERVICES MARKET

3.6.1.Impact on market size
3.6.2.Consumer trends, preferences, and budget impact
3.6.3.Economic impact
3.6.4.Strategies to tackle negative impact
3.6.5.Opportunity window

CHAPTER 4:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT

4.1.OVERVIEW
4.2.TOOLS

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.SERVICE

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

CHAPTER 5:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL

5.1.OVERVIEW
5.2.ON-PREMISE

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.CLOUD

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

CHAPTER 6:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE

6.1.OVERVIEW
6.2.SMALL & MEDIUM SCALE ENTERPRISE

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by region
6.2.3.Market analysis, by country

6.3.LARGE SCALE ENTERPRISE

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by region
6.3.3.Market analysis, by country

CHAPTER 7:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL

7.1.OVERVIEW
7.2.HEALTHCARE

7.2.1.Key market trends, growth factors, and opportunities
7.2.2.Market size and forecast, by region
7.2.3.Market analysis, by country

7.3.RETAIL & E-COMMERCE

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast, by region
7.3.3.Market analysis, by country

7.4.BFSI

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast, by region
7.4.3.Market analysis, by country

7.5.IT & TELECOMMUNICATION

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast, by region
7.5.3.Market analysis, by country

7.6.MEDIA AND ENTERTAINMENT

7.6.1.Key market trends, growth factors, and opportunities
7.6.2.Market size and forecast, by region
7.6.3.Market analysis, by country

7.7.MANUFACTURING

7.7.1.Key market trends, growth factors, and opportunities
7.7.2.Market size and forecast, by region
7.7.3.Market analysis, by country

7.8.OTHERS

7.8.1.Key market trends, growth factors, and opportunities
7.8.2.Market size and forecast, by region
7.8.3.Market analysis, by country

CHAPTER 8:GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY REGION

8.1.OVERVIEW
8.2.NORTH AMERICA

8.2.1.Key market trends, growth factors and opportunities
8.2.2.Market size and forecast, by Component
8.2.3.Market size and forecast, by deployment Mode
8.2.4.Market size and forecast, by enterprise size
8.2.5.Market size and forecast, by industry vertical
8.2.6.Market analysis, by country

8.2.6.1.U.S.

8.2.6.1.1.Market size and forecast, by Component
8.2.6.1.2.Market size and forecast, by deployment model
8.2.6.1.3.Market size and forecast, by enterprise size
8.2.6.1.4.Market size and forecast, by industry vertical

8.2.6.2.Canada

8.2.6.2.1.Market size and forecast, by component
8.2.6.2.2.Market size and forecast, by deployment model
8.2.6.2.3.Market size and forecast, by enterprise size
8.2.6.2.4.Market size and forecast, by industry vertical

8.3.EUROPE

8.3.1.Key market trends, growth factors and opportunities
8.3.2.Market size and forecast, by component
8.3.3.Market size and forecast, by deployment model
8.3.4.Market size and forecast, by enterprise size
8.3.5.Market size and forecast, by industry vertical
8.3.6.Market analysis, by country

8.3.6.1.UK

8.3.6.1.1.Market size and forecast, by component
8.3.6.1.2.Market size and forecast, by deployment model
8.3.6.1.3.Market size and forecast, by enterprise size
8.3.6.1.4.Market size and forecast, by industry vertical

8.3.6.2.Germany

8.3.6.2.1.Market size and forecast, by component
8.3.6.2.2.Market size and forecast, by deployment model
8.3.6.2.3.Market size and forecast, by enterprise size
8.3.6.2.4.Market size and forecast, by industry vertical

8.3.6.3.France

8.3.6.3.1.Market size and forecast, component
8.3.6.3.2.Market size and forecast, deployment model
8.3.6.3.3.Market size and forecast, by enterprise size
8.3.6.3.4.Market size and forecast, by industry vertical

8.3.6.4.Spain

8.3.6.4.1.Market size and forecast, component
8.3.6.4.2.Market size and forecast, deployment model
8.3.6.4.3.Market size and forecast, by enterprise size
8.3.6.4.4.Market size and forecast, by industry vertical

8.3.6.5.Italy

8.3.6.5.1.Market size and forecast, component
8.3.6.5.2.Market size and forecast, deployment model
8.3.6.5.3.Market size and forecast, by enterprise size
8.3.6.5.4.Market size and forecast, by industry vertical

8.3.6.6.Rest of Europe

8.3.6.6.1.Market size and forecast, by component
8.3.6.6.2.Market size and forecast, by deployment model
8.3.6.6.3.Market size and forecast, by enterprise size
8.3.6.6.4.Market size and forecast, by industry vertical

8.4.ASIA-PACIFIC

8.4.1.Key market trends, growth factors and opportunities
8.4.2.Market size and forecast, by component
8.4.3.Market size and forecast, by deployment model
8.4.4.Market size and forecast, by enterprise size
8.4.5.Market size and forecast, by industry vertical
8.4.6.Market analysis, by country

8.4.6.1.Japan

8.4.6.1.1.Market size and forecast, by component
8.4.6.1.2.Market size and forecast, by deployment model
8.4.6.1.3.Market size and forecast, by enterprise size
8.4.6.1.4.Market size and forecast, by industry vertical

8.4.6.2.China

8.4.6.2.1.Market size and forecast, by component
8.4.6.2.2.Market size and forecast, by deployment model
8.4.6.2.3.Market size and forecast, by enterprise size
8.4.6.2.4.Market size and forecast, by industry vertical

8.4.6.3.Australia

8.4.6.3.1.Market size and forecast, by component
8.4.6.3.2.Market size and forecast, by deployment model
8.4.6.3.3.Market size and forecast, by enterprise size
8.4.6.3.4.Market size and forecast, by industry vertical

8.4.6.4.India

8.4.6.4.1.Market size and forecast, by component
8.4.6.4.2.Market size and forecast, by deployment model
8.4.6.4.3.Market size and forecast, by enterprise size
8.4.6.4.4.Market size and forecast, by industry vertical

8.4.6.5.South Korea

8.4.6.5.1.Market size and forecast, by component
8.4.6.5.2.Market size and forecast, by deployment model
8.4.6.5.3.Market size and forecast, by enterprise size
8.4.6.5.4.Market size and forecast, by industry vertical

8.4.6.6.Rest of Asia-Pacific

8.4.6.6.1.Market size and forecast, by component
8.4.6.6.2.Market size and forecast, by deployment model
8.4.6.6.3.Market size and forecast, by enterprise size
8.4.6.6.4.Market size and forecast, by industry vertical

8.5.LAMEA

8.5.1.Key market trends, growth factors and opportunities
8.5.2.Market size and forecast, by component
8.5.3.Market size and forecast, by deployment model
8.5.4.Market size and forecast, by enterprise size
8.5.5.Market size and forecast, by industry vertical
8.5.6.Market analysis, by country

8.5.6.1.Latin America

8.5.6.1.1.Market size and forecast, by component
8.5.6.1.2.Market size and forecast, by deployment model
8.5.6.1.3.Market size and forecast, by enterprise size
8.5.6.1.4.Market size and forecast, by industry vertical

8.5.6.2.Middle East

8.5.6.2.1.Market size and forecast, by component
8.5.6.2.2.Market size and forecast, by deployment model
8.5.6.2.3.Market size and forecast, by enterprise size
8.5.6.2.4.Market size and forecast, by industry vertical

8.5.6.3.Africa

8.5.6.3.1.Market size and forecast, by component
8.5.6.3.2.Market size and forecast, by deployment model
8.5.6.3.3.Market size and forecast, by enterprise size
8.5.6.3.4.Market size and forecast, by industry vertical

CHAPTER 9:COMPETITIVE LANDSCAPE

9.1.KEY PLAYER POSITIONING ANALYSIS, 2019
9.2.TOP WINNING STRATEGIES
9.3.COMPETITIVE DASHBOARD
9.4.KEY DEVELOPMENTS

9.4.1.Partnership
9.4.2.Collaboration
9.4.3.Product launch
9.4.4.Acquisition

CHAPTER 10:COMPANY PROFILES

10.1.ADFORM

10.1.1.Company overview
10.1.2.Key executives
10.1.3.Company snapshot
10.1.4.Product portfolio
10.1.5.Business performance
10.1.6.Key strategic moves and developments

10.2.ADOBE INC

10.2.1.Company overview
10.2.2.Key executives
10.2.3.Company snapshot
10.2.4.Operating business segments
10.2.5.Product portfolio
10.2.6.R&D expenditure
10.2.7.Business performance
10.2.8.Key strategic moves and developments

10.3.AT INTERNET

10.3.1.Company overview
10.3.2.Key executives
10.3.3.Company snapshot
10.3.4.Product portfolio
10.3.5.Key strategic moves and developments

10.4.COMMANDERS ACT

10.4.1.Company overview
10.4.2.Key executives
10.4.3.Company snapshot
10.4.4.Product portfolio
10.4.5.Key strategic moves and developments

10.5.DATALICIOUS

10.5.1.Company overview
10.5.2.Key executives
10.5.3.Company snapshot
10.5.4.Product portfolio
10.5.5.Business performance
10.5.6.Key strategic moves and developments

10.6.ENSIGHTEN.

10.6.1.Company overview
10.6.2.Key executives
10.6.3.Company snapshot
10.6.4.Product portfolio

10.7.GOOGLE LLC

10.7.1.Company overview
10.7.2.Key executives
10.7.3.Company snapshot
10.7.4.Operating business segments
10.7.5.Product portfolio
10.7.6.R&D expenditure
10.7.7.Business performance
10.7.8.Key strategic moves and developments

10.8.IBM CORPORATION

10.8.1.Company overview
10.8.2.Key executives
10.8.3.Company snapshot
10.8.4.Operating business segments
10.8.5.Product portfolio
10.8.6.R&D expenditure
10.8.7.Business performance

10.9.ORACLE CORPORATION

10.9.1.Company overview
10.9.2.Key executives
10.9.3.Company snapshot
10.9.4.Operating business segments
10.9.5.Product portfolio
10.9.6.R&D expenditure
10.9.7.Business performance
10.9.8.Key strategic moves and developments

10.10.TEALIUM

10.10.1.Company overview
10.10.2.Key executives
10.10.3.Company snapshot
10.10.4.Product portfolio

LIST OF TABLES

TABLE 01.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONANT, 2019–2027 ($MILLION)
TABLE 02.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR TOOLS  , BY REGION, 2019–2027 ($MILLION)
TABLE 03.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SERVICE , BY REGION, 2019–2027 ($MILLION)
TABLE 04.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 05.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR ON-PREMISE , BY REGION, 2019–2027 ($MILLION)
TABLE 06.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR CLOUD , BY REGION, 2019–2027 ($MILLION)
TABLE 07.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 08.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SMALL & MEDIUM SCALE ENTERPRISE, BY REGION, 2019–2027 ($MILLION)
TABLE 09.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR LARGE SCALE ENTERPRISE, BY REGION, 2019–2027 ($MILLION)
TABLE 10.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 11.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR HEALTHCARE, BY REGION, 2019–2027 ($MILLION)
TABLE 12.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR RETAIL & E-COMMERCE, BY REGION, 2019–2027 ($MILLION)
TABLE 13.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR BFSI, BY REGION, 2019–2027 ($MILLION)
TABLE 14.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR IT & TELECOMMUNICATION , BY REGION, 2019–2027 ($MILLION)
TABLE 15.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MEDIA & ENTERTAINMENT, BY REGION, 2019–2027 ($MILLION)
TABLE 16.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MANUFACTURING, BY REGION, 2019–2027 ($MILLION)
TABLE 17.GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR OTHERS, BY REGION, 2019–2027 ($MILLION)
TABLE 18.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY REGION, 2019–2027 ($MILLION)
TABLE 19.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 20.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT, 2019–2027 ($MILLION)
TABLE 21.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 22.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 23.NORTH AMERICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 24.U.S. TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 25.U.S. TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 26.U.S. TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 27.U.S. TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 28.CANADA TAG MANAGEMENT SYSTEMMARKET, BY COMPOENT, 2019–2027 ($MILLION)
TABLE 29.CANADA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 30.CANADA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 31.CANADA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 32.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 33.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 34.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 35.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 36.EUROPE TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 37.UK TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 38.UK TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 39.UK TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 40.UK TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 41.GERMANY TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT , 2019–2027 ($MILLION)
TABLE 42.GERMANY TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 43.GERMANY TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 44.GERMANY GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 45.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 46.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 47.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 48.FRANCE TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 49.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 50.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 51.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 52.SPAIN TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 53.ITALY TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 54.ITALY TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 55.ITALY TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 56.ITALY TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 57.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET BY COMPONENT, 2019–2027 ($MILLION)
TABLE 58.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 59.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 60.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 61.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET BY COMPONENT, 2019–2027 ($MILLION)
TABLE 62.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 63.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 64.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 65.ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
TABLE 66.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 67.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 68.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 69.JAPAN TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 70.CHINA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 71.CHINA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 72.CHINA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 73.CHINA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 74.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 75.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 76.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 77.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 78.INDIA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 79.INDIA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 80.INDIA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 81.INDIA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 82.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 83.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 84.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 85.SOUTH KOREA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 86.REST OF GLOBAL TAG MANAGEMENT SYSTEMMARKET, DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 87.REST OF GLOBAL TAG MANAGEMENT SYSTEMMARKET, DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 88.REST OF ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 89.REST OF ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 90.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 91.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 92.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 93.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 94.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 95.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 96.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 97.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 98.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 99.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 100.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 101.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 102.AFRICA TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT, 2019–2027 ($MILLION)
TABLE 103.AFRICA TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
TABLE 104.AFRICA TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
TABLE 105.AFRICA GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
TABLE 110.ADFORM: KEY EXECUTIVES
TABLE 111.ADFORM: COMPANY SNAPSHOT
TABLE 112.ADFORM: PRODUCT PORTFOLIO
TABLE 113.ADOBE INC: KEY EXECUTIVES
TABLE 114.ADOBE INC: COMPANY SNAPSHOT
TABLE 115.ADOBE INC: OPERATING SEGMENTS
TABLE 116.ADOBE INC: PRODUCT PORTFOLIO
TABLE 117.DEUTSCHE TELEKOM AG: KEY EXECUTIVES
TABLE 118.DEUTSCHE TELEKOM AG: COMPANY SNAPSHOT
TABLE 119.AT INTERNET: PRODUCT PORTFOLIO
TABLE 120.COMMANDERS ACT: KEY EXECUTIVES
TABLE 121.COMMANDERS ACT: COMPANY SNAPSHOT
TABLE 122.ERICSSON: PRODUCT PORTFOLIO
TABLE 123.DATALICIOUS: KEY EXECUTIVES
TABLE 124.EQUIFAX INC: COMPANY SNAPSHOT
TABLE 125.DATALICIOUS: PRODUCT PORTFOLIO
TABLE 126.ENSIGHTEN: KEY EXECUTIVES
TABLE 127.ENSIGHTEN: COMPANY SNAPSHOT
TABLE 128.ENSIGHTEN: PRODUCT PORTFOLIO
TABLE 129.SK TELECOM: KEY EXECUTIVES
TABLE 130.SK TELECOM: COMPANY SNAPSHOT
TABLE 131.ZTE CORPORATION: OPERATING SEGMENTS
TABLE 132.TABLE 04. ALPHABET INC: PRODUCT PORTFOLIO
TABLE 133.INTERNATIONAL BUSINESS MACHINES CORPORATION.: KEY EXECUTIVES
TABLE 134.INTERNATIONAL BUSINESS MACHINES CORPORATION.: COMPANY SNAPSHOT
TABLE 135.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
TABLE 136.INTERNATIONAL BUSINESS MACHINES CORPORATION.: PRODUCT PORTFOLIO
TABLE 137.ORACLE CORPORATION: KEY EXECUTIVES
TABLE 138.ORACLE CORPORATION: COMPANY SNAPSHOT
TABLE 139.ORACLE CORPORATION: OPERATING SEGMENTS
TABLE 140.ORACLE CORPORATION: PRODUCT PORTFOLIO
TABLE 141.TEALIUM: KEY EXECUTIVES
TABLE 142.TEALIUM: COMPANY SNAPSHOT
TABLE 143.TEALIUM: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.GLOBAL TAG MANAGEMENT SYSTEM MARKET SNAPSHOT, BY SEGMENT, 2019–2027
FIGURE 03.GLOBAL TAG MANAGEMENT SYSTEM MARKET SNAPSHOT, BY COUNTRY, 2019–2027
FIGURE 04.TOP IMPACTING FACTORS
FIGURE 05.TOP INVESTMENT POCKETS
FIGURE 06.MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 07.MODERATE BARGAINING POWER OF BUYERS
FIGURE 08.MODERATE THREAT OF SUBSTITUTES
FIGURE 09.MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 10.HIGH COMPETITIVE RIVALRY
FIGURE 11.MARKET DYNAMICS: GLOBAL TAG MANAGEMENT SYSTEM MARKET
FIGURE 12.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY COMPONENT , 2019–2027 ($MILLION)
FIGURE 13.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET TOOLS , BY COUNTRY, 2019 & 2027 (%)
FIGURE 14.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SERVICE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 15.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY DEPLOYMENT MODEL, 2019–2027 ($MILLION)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR ON-PREMISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR CLOUD, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY ENTERPRISE SIZE, 2019–2027 ($MILLION)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR SMALL & MEDIUM SCALE ENTERPRISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR LARGE SCALE ENTERPRISE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.GLOBAL TAG MANAGEMENT SYSTEMMARKET, BY INDUSTRY VERTICAL, 2019–2027 ($MILLION)
FIGURE 22.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR HEALTHCARE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR BFSI, BY COUNTRY, 2019 & 2027 (%)
FIGURE 25.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR IT & TELECOMMUNICATION , BY COUNTRY, 2019 & 2027 (%)
FIGURE 26.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2019 & 2027 (%)
FIGURE 27.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR MANUFACTURING, BY COUNTRY, 2019 & 2027 (%)
FIGURE 28.COMPARATIVE SHARE ANALYSIS OF GLOBAL TAG MANAGEMENT SYSTEMMARKET FOR OTHERS, BY COUNTRY, 2019 & 2027 (%)
FIGURE 29.U.S. GLOBAL TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 30.CANADA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 31.UK TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 32.GERMANY TAG MANAGEMENT SYSTEM2019–2027 ($MILLION)
FIGURE 33.FRANCE TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 34.SPAIN TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 35.ITALY TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 36.REST OF EUROPE TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 37.JAPAN TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 38.CHINA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 39.AUSTRALIA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 40.INDIA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 41.SOUTH KOREA COMMUNICATION SERVICE MARKET, 2019–2027 ($MILLION)
FIGURE 42.REST OF ASIA-PACIFIC TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 43.LAMEA TAG MANAGEMENT SYSTEMMARKET, BY COUNTRY, 2019–2027 ($MILLION)
FIGURE 44.LATIN AMERICA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 45.MIDDLE EAST TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 46.AFRICA TAG MANAGEMENT SYSTEMMARKET, 2019–2027 ($MILLION)
FIGURE 47.KEY PLAYER POSITIONING ANALYSIS: GLOBAL TAG MANAGEMENT SYSTEMMARKET
FIGURE 48.TOP WINNING STRATEGIES, BY YEAR, 2017-2020
FIGURE 49.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017-2020
FIGURE 50.TOP WINNING STRATEGIES, BY COMPANY, 2017-2020
FIGURE 51.COMPETITIVE DASHBOARD
FIGURE 52.COMPETITIVE DASHBOARD
FIGURE 53.COMPETITIVE HEATMAP OF KEY PLAYERS
FIGURE 54.ADFORM: REVENUE, 2016–2018 ($MILLION)
FIGURE 55.ADFORM: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 56.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 57.ADOBE INC.: REVENUE, 2018–2020 ($MILLION)
FIGURE 58.FIGURE 14. ADOBE INC.: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 59.ADOBE INC REVENUE SHARE BY REGION, 2019 (%)
FIGURE 60.EQUIFAX INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 61.EQUIFAX INC: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 62.R&D EXPENDITURE, 2017–2019 ($MILLION)
FIGURE 63.ALPHABET INC: REVENUE, 2017–2019 ($MILLION)
FIGURE 64.ALPHABET INC: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 65.ALPHABET INC: REVENUE SHARE BY REGION, 2019 (%)
FIGURE 66.R&D EXPENDITURE, 2018–2010 ($MILLION)
FIGURE 67.INTERNATIONAL BUSINESS MACHINES CORPORATION. REVENUE, 2017–2019 ($MILLION)
FIGURE 68.INTERNATIONAL BUSINESS MACHINES CORPORATION.: REVENUE SHARE, BY SEGMENT, 2019 (%)
FIGURE 69.INTERNATIONAL BUSINESS MACHINES CORPORATION.: REVENUE SHARE, BY REGION, 2019 (%)
FIGURE 70.R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 71.VODAFONE: REVENUE, 2018–2020 ($MILLION)
FIGURE 72.ORACLE CORPORATION: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 73.ORACLE CORPORATION: REVENUE SHARE BY REGION, 2019 (%)

 
 

The adoption of tag management system has increased over time to deliver reliable and consistent experiences for their subscribers. In addition, the ability of tag management system to provide various opportunities for businesses to gain new insights to run the business efficiently is increasing its popularity among end users. Furthermore, many industries such as healthcare, retail & e-commerce, BFSI, IT & telecom, and manufacturing are heavily investing in tag management system to increase web traffic and customer engagement in organizations, which in turn fuels the growth of the market.

Furthermore, the market is expected to witness significant growth in the future, due to increase in use of emerging technology such as cloud computing and customer data analytics in business models among organizations. For instance, companies such as Adobe Inc., IBM Corporation, and Google LLC, are widely providing advanced product portfolio related to tag management system, which can enhance the customer experience. The adoption of tag management system helps organizations to implement better marketing strategies to bring positive transformation, which results in high-quality customer engagement, cost saving, and global reach. These factors will creative lucrative opportunity in the global market.

In the current business scenario, substantial rise has been experienced in the usage of tag management system solutions across Asia-Pacific. This is attributed to the large population in this region has created an extensive pool of internet subscribers and web-site user. Moreover, the region is the largest contributor to the total number of mobile subscribers across the globe, and is expected to add more subscribers to its network in the upcoming years. Asia-Pacific is further anticipated to witness highest growing in tag management system in the upcoming years, due to its wide area, diversity in community, major shift toward digital transformation, and the logical lead taken by countries regarding digital marketing and customer analytics, including China, South Korea, and Japan.

The presence of a significant number of providers in the global tag management system market increases the competitive rivalry among key players. Therefore, tag management system providers are differentiating themselves from competitors and driving revenue growth by incorporating new digital business technologies such as cloud architecture, machine learning and customer data analytics their offerings to gain a competitive edge, and retain their market position. The market is considerably concentrated with major key players holding a significant market share. The degree of concentration will remain the same during the forecast period. The vendors operating in the market are taking several initiatives such as new product launches and partnership to stay competitive in the market and to strengthen their foothold in the market. For instance, in May 2019, the Commanders Act launched trust commander, which is an improved version of the privacy management for tag management system is used to improve the performance of tags. 

In addition, companies are heavily investing in R&D activities to develop advanced tag management system, which is opportunistic for the market. For instance, in October 2020, Integral Ad Science (IAS), a global leader in digital ad verification partnered with Google Campaign Manager, which is the largest global ad server to provide first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for campaign manager. This is expected to provide better service to its customer.

 
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