U.S. Specialty Cleaners Market Expected to Reach $408.9 Million by 2030-Allied Market Research

According to a new report published by Allied Market Research, titled, “U.S. specialty cleaners market by product type and distribution channel: opportunity analysis and industry forecast, 2021–2030,” the U.S. specialty cleaners market size is expected to reach $408.9 million by 2030 at a CAGR of 5.6% from 2021 to 2030.

Specialty cleaners refer to degreasers, abrasives, and acids that are used for the cleaning of floors, furniture, kitchen countertops, and stainless steel appliances. The increase in awareness regarding health and hygiene and surge in importance of household cleaning are the primary factors driving the growth of the U.S. specialty cleaners market. Specialty cleaners are regularly used mainly for the cleaning of floors and kitchen countertops. Kitchen countertops and steel appliances are regularly used in a household and floors are also regularly cleaned, therefore the consumption of specialty floor cleaners and kitchen cleaners is higher in a U.S. household.

The rise in number of households in the U.S., increase in disposable income, surge in consumer awareness, easy availability of specialty cleaners, and demand for the maintenance of premium flooring, furniture, and kitchen products are the major drivers of the U.S. specialty cleaners market. Further, the presence of certain popular brands such as Easy Off and Mr. Clean are constantly engaged in the development of innovative products and their aggressive marketing strategies boost the adoption of specialty cleaners in the U.S. households in the past few years.

The outbreak of the COVID-19 pandemic affected the U.S. specialty cleaners market adversely in 2020. Majority of the manufacturing units were partially or completely closed, there was an acute shortage of labor, and disruptions in the supply chain became a matter of concern for the market players. However, the outbreak of the COVID-19 disease made people conscious regarding sanitization and regular cleaning to prevent the disease. This resulted in an increased demand for specialty cleaning products in the U.S. market. Therefore, the U.S. specialty cleaners industry witnessed an upsurge in sales due to panic buying of specialty and other cleaning and sanitization products.

According to the U.S. specialty cleaners market analysis, the U.S. specialty cleaners market is segmented based on the product type and sales channel. Based on the product type, the market is segmented into specialty kitchen cleaners, specialty floor products, and specialty furniture products. The specialty kitchen cleaners is further sub-segmented into stone countertop cleaners and stainless steel appliance cleaners. Similarly, the specialty floor products is sub-divided into wood floor cleaners and tile floor cleaners. The specialty furniture products is further categorized into leather cleaners and wood furniture cleaners.

Based on the sales channel, the U.S. specialty products market is segmented into hypermarket/supermarket, specialty stores, and online sales channel.

As per the U.S. specialty cleaners market forecast, based on the product type, the kitchen segment is estimated to be the fastest-growing segment owing to the growing popularity and adoption of natural stones like granite for the kitchen countertops in the U.S. households. The specialty floor products segment dominated the market, garnering a market share of 58.2% in 2020, owing to the higher consumption of floor cleaners on regular basis.

Based on the sales channel, the hypermarket/supermarket segment dominated the U.S. specialty stores segment in 2020, accounting for 48.2% of the market share. This is attributed to the higher penetration of hypermarkets & supermarkets in the developed economy of U.S. The online channels segment is estimated to be the fastest-growing segment due to the increased adoption of smart devices, rising penetration of internet, and rapidly growing popularity of various e-commerce platforms among the consumers.

Players operating in the U.S. specialty cleaners market have adopted various developmental strategies to expand their market share, exploit the U.S. specialty cleaners market opportunity, and increase profitability in the market. The key players profiled in this report include Life Products, LLC., ZEP, Inc., Weiman Products, LLC., BDSTONEWORKS, Procter & Gamble, SC Johnson & Son, Grove Collaborative, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group.

Key findings of the study 

• The U.S. specialty cleaners market was valued at $229.4 million in 2020, and is estimated to reach $408.9 million by 2030, growing at a CAGR of 5.6% during the forecast period. 
• By product type, the specialty furniture products segment is estimated to witness the fastest growth, registering a CAGR of 6.4% during the forecast period.
• In 2020, depending on sales channel, the hypermarket/supermarket segment was valued at $110.8 million, accounting for 48.3% of the U.S. specialty cleaners market share.