The U.S. specialty cleaners market size was valued at $229.4 million in 2020, and is estimated to reach $408.9 million by 2030, registering a CAGR of 5.6% from 2021 to 2030.
The increase in awareness regarding health and hygiene and surge in importance of household cleaning are the primary factors driving the growth of the U.S. specialty cleaners market. The rising number of households in U.S. and increased awareness among the population regarding the availability of special cleaners for cleaning different types of surfaces in households such as stone countertop, wooden floors, tile floors, stainless steel appliances, leather, and wooden furniture are the prominent drivers of the U.S. specialty cleaners market. The presence of certain popular brands such as Easy Off and Mr. Clean are constantly engaged in the development of innovative products and their aggressive marketing strategies boosted the adoption of specialty cleaners in the U.S. households in the past few years.
The rise in concerns regarding the ill effects of using chemical based cleaners on human health and environmental health among the consumers are expected to exponentially influence the buying decisions of the consumers. The increase in popularity and rapid growth in the demand for organic and natural labelled products are expected to drive the growth of the U.S. specialty cleaners market. According to the Organic Trade Association (OTA), the organic sales in U.S. surpassed the $60 billion in 2020, which is an all-time high record. It is further expected to surge at a burgeoning rate. Therefore, the rising adoption of organic cleaners is expected to drive the U.S. specialty cleaners market growth in the foreseeable future.
Manufacturers like Procter & Gamble, SC Johnson, and Reckitt Benckiser had focused on the distribution of specialty cleaners through supermarkets & hypermarkets in the past years, thereby making the supermarkets & hypermarkets their primary and the most important and dominant sales channel. The surge in penetration of various e-commerce platforms such as Amazon, Wal-Mart, and Costco has marked its presence significantly in the recent years.
The outbreak of the COVID-19 pandemic affected the U.S. economy adversely in 2020. Majority of the manufacturing units were partially or completely closed, there was an acute shortage of labor, and disruptions in the supply chain became a matter of concern for the market players. However, the outbreak of the COVID-19 disease made people conscious regarding sanitization and regular cleaning to prevent the disease. This resulted in an increased demand for specialty cleaning products in the U.S. market. Therefore, the U.S. specialty cleaners industry witnessed an upsurge in sales due to panic buying of specialty and other cleaning and sanitization products.
According to the U.S. specialty cleaners market analysis, the U.S. specialty cleaners market is segmented based on the product type and sales channel. Based on the product type, the market is segmented into specialty kitchen cleaners, specialty floor products, and specialty furniture products. The specialty kitchen cleaners is further sub-segmented into stone countertop cleaners and stainless steel appliance cleaners. Similarly, the specialty floor products is sub-divided into wood floor cleaners and tile floor cleaners. The specialty furniture products is further categorized into leather cleaners and wood furniture cleaners.
Based on the sales channel, the U.S. specialty products market is segmented into hypermarket/supermarket, specialty stores, and online sales channel.
Based on the product type, the specialty floor products segment dominated the market, garnering 58.2% of U.S. specialty cleaners market share in 2020, owing to the higher consumption of floor cleaners on regular basis. The kitchen segment is estimated to be the fastest-growing segment owing to the growing popularity and adoption of natural stones like granite for the kitchen countertops in the U.S. households.
By Product Type
Specialty Floor Products segment held the major share of 58.3% in 2020
Based on the sales channel, the hypermarket/supermarket segment dominated the U.S. specialty stores segment in 2020, accounting for 48.2% of the market share. This is attributed to the higher penetration of hypermarkets & supermarkets in the developed economy of U.S. The online channels segment is estimated to be the fastest-growing segment due to the increased adoption of smart devices, rising penetration of internet, and rapidly growing popularity of various e-commerce platforms among the consumers.
Players operating in the U.S. specialty cleaners market have adopted various developmental strategies to expand their market share, exploit the specialty cleaners market opportunities, and increase profitability in the market. The key players profiled in this report include Life Products, LLC., ZEP, Inc., Weiman Products, LLC., BDSTONEWORKS, Procter & Gamble, SC Johnson & Son, Grove Collaborative, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group.
By Distribution Channel
Hypermarket/Supermarket segment held the major share of 48.3% in 2020
Key findings of the study
- The report provides an extensive analysis of the current and emerging U.S. specialty cleaners market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing U.S. specialty cleaners market opportunities in the market.
- The U.S. specialty cleaners market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
U.S. Specialty Cleaners Market Report Highlights
| Aspects | Details |
 By Product Type |
|
 By DISTRIBUTION CHANNEL |
|
 Key Market Players | SPECTRUM BRANDS HOLDINGS, INC, BDSTONEWORKS, LATICRETE INTERNATIONAL, INC., AHF, LLC., ZEP INC., RECKITT BENCKISER GROUP PLC, THE CLOROX COMPANY, PROCTER & GAMBLE, GROVE COLLABORATIVE, INC., UNILEVER PLC |
Analyst Review
Based on the insights of the top CXOs, the specialty cleaners is expected to witness a sustainable growth rate in the foreseeable future in the U.S. The rise in concerns regarding the ill effects of using chemical based cleaners on human health and environmental health among the consumers are expected to exponentially influence the buying decisions of the consumers. The increase in popularity and rapid growth in the demand for organic and natural labelled products are expected to drive the growth of the U.S. specialty cleaners market. The manufacturers need to focus on the development of sustainable cleaners that also provides effective cleaning of wooden and tile floors, stone countertops, and wooden furniture. The rise in demand for designer homes and kitchens propel the household consumers to acquire premium and luxury household items. These items need to be maintained properly. The focus of the consumers have shifted majorly toward the cleanliness and maintenance of the aesthetics of the home interiors. Moreover, rise in adoption of granite stones for the kitchen countertops boost the demand for specialty kitchen cleaners in the market. Granite is a natural stone, well-known for its aesthetic looks and durability. Similarly, the demand for leathers used for tables, chairs, sofa, and lounges in the U.S. households is gaining traction owing to the premium look and unique and elegant style it adds to the furniture. For the maintenance, cleaning, and polishing of these countertops, leather coverings, and other interiors, specialty cleaners are needed. Hence, the specialty leather cleaners is expected to grow at a considerable pace in the forthcoming years.
The U.S. specialty cleaners market size was valued at $229.4 million in 2020, and is estimated to reach $408.9 million by 2030, registering a CAGR of 5.6% from 2021 to 2030. The increase in awareness regarding health and hygiene and surge in importance of household cleaning are the primary factors driving the growth of the U.S. specialty cleaners market.
The U.S. specialty cleaners market is projected to grow at a CAGR of 5.6% from 2021 to 2030. The rising number of households in U.S. and increased awareness among the population regarding the availability of special cleaners for cleaning different types of surfaces in households such as stone countertop, wooden floors, tile floors, stainless steel appliances, leather, and wooden furniture are the prominent drivers of the U.S. specialty cleaners market.
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The base tear calculated in the U.S. specialty cleaners market report is 2020. The year 2020 was an exceptional year due to the outbreak of the COVID-19 pandemic that significantly changed the market dynamics. The report provides a detailed analysis of the impact of the COVID-19 on the U.S. specialty cleaners market.
The key players profiled in this report include Life Products, LLC., ZEP, Inc., Weiman Products, LLC., BDSTONEWORKS, Procter & Gamble, SC Johnson & Son, Grove Collaborative, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group.
The U.S. specialty cleaners market is segmented based on the product type and sales channel. Based on the product type, the market is segmented into specialty kitchen cleaners, specialty floor products, and specialty furniture products. The specialty kitchen cleaners is further sub-segmented into stone countertop cleaners and stainless steel appliance cleaners. Similarly, the specialty floor products is sub-divided into wood floor cleaners and tile floor cleaners. The specialty furniture products is further categorized into leather cleaners and wood furniture cleaners. Based on the sales channel, the U.S. specialty products market is segmented into hypermarket/supermarket, specialty stores, and online sales channel.
Rise in adoption of organic and natural products is expected to significantly influence the purchase decisions of the U.S. consumers. Awareness regarding environmental safety concerns owing to the extensive use of chemicals and the associated negative health effects is expected to encourage the consumers to opt for organic cleaners during the forecast period.
As per the U.S. specialty cleaners market forecast, based on the product type, the specialty floor products segment dominated the market, garnering a market share of 58.2% in 2020, owing to the higher consumption of floor cleaners on regular basis. The kitchen segment is estimated to be the fastest-growing segment owing to the growing popularity and adoption of natural stones like granite for the kitchen countertops in the U.S. households.
The outbreak of the COVID-19 pandemic affected the U.S. specialty cleaners market adversely in 2020. Majority of the manufacturing units were partially or completely closed, there was an acute shortage of labor, and disruptions in the supply chain became a matter of concern for the market players. However, the outbreak of the COVID-19 disease made people conscious regarding sanitization and regular cleaning to prevent the disease.
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