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| A14657 | Pages: 123 | Dec 2021 | 476 Views | | |
| Author(s) : Dinesh Thakur, Aniket Kadam , Roshan Deshmukh | Tables: 56 | Charts: 38 |
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Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the U.s. Specialty Cleaners Market
Request Now !The U.S. specialty cleaners market size was valued at $229.4 million in 2020, and is estimated to reach $408.9 million by 2030, registering a CAGR of 5.6% from 2021 to 2030.
The increase in awareness regarding health and hygiene and surge in importance of household cleaning are the primary factors driving the growth of the U.S. specialty cleaners market. The rising number of households in U.S. and increased awareness among the population regarding the availability of special cleaners for cleaning different types of surfaces in households such as stone countertop, wooden floors, tile floors, stainless steel appliances, leather, and wooden furniture are the prominent drivers of the U.S. specialty cleaners market. The presence of certain popular brands such as Easy Off and Mr. Clean are constantly engaged in the development of innovative products and their aggressive marketing strategies boosted the adoption of specialty cleaners in the U.S. households in the past few years.
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The rise in concerns regarding the ill effects of using chemical based cleaners on human health and environmental health among the consumers are expected to exponentially influence the buying decisions of the consumers. The increase in popularity and rapid growth in the demand for organic and natural labelled products are expected to drive the growth of the U.S. specialty cleaners market. According to the Organic Trade Association (OTA), the organic sales in U.S. surpassed the $60 billion in 2020, which is an all-time high record. It is further expected to surge at a burgeoning rate. Therefore, the rising adoption of organic cleaners is expected to drive the U.S. specialty cleaners market growth in the foreseeable future.
Manufacturers like Procter & Gamble, SC Johnson, and Reckitt Benckiser had focused on the distribution of specialty cleaners through supermarkets & hypermarkets in the past years, thereby making the supermarkets & hypermarkets their primary and the most important and dominant sales channel. The surge in penetration of various e-commerce platforms such as Amazon, Wal-Mart, and Costco has marked its presence significantly in the recent years.
The outbreak of the COVID-19 pandemic affected the U.S. economy adversely in 2020. Majority of the manufacturing units were partially or completely closed, there was an acute shortage of labor, and disruptions in the supply chain became a matter of concern for the market players. However, the outbreak of the COVID-19 disease made people conscious regarding sanitization and regular cleaning to prevent the disease. This resulted in an increased demand for specialty cleaning products in the U.S. market. Therefore, the U.S. specialty cleaners industry witnessed an upsurge in sales due to panic buying of specialty and other cleaning and sanitization products.
According to the U.S. specialty cleaners market analysis, the U.S. specialty cleaners market is segmented based on the product type and sales channel. Based on the product type, the market is segmented into specialty kitchen cleaners, specialty floor products, and specialty furniture products. The specialty kitchen cleaners is further sub-segmented into stone countertop cleaners and stainless steel appliance cleaners. Similarly, the specialty floor products is sub-divided into wood floor cleaners and tile floor cleaners. The specialty furniture products is further categorized into leather cleaners and wood furniture cleaners.
Based on the sales channel, the U.S. specialty products market is segmented into hypermarket/supermarket, specialty stores, and online sales channel.
Based on the product type, the specialty floor products segment dominated the market, garnering 58.2% of U.S. specialty cleaners market share in 2020, owing to the higher consumption of floor cleaners on regular basis. The kitchen segment is estimated to be the fastest-growing segment owing to the growing popularity and adoption of natural stones like granite for the kitchen countertops in the U.S. households.
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Based on the sales channel, the hypermarket/supermarket segment dominated the U.S. specialty stores segment in 2020, accounting for 48.2% of the market share. This is attributed to the higher penetration of hypermarkets & supermarkets in the developed economy of U.S. The online channels segment is estimated to be the fastest-growing segment due to the increased adoption of smart devices, rising penetration of internet, and rapidly growing popularity of various e-commerce platforms among the consumers.
Players operating in the U.S. specialty cleaners market have adopted various developmental strategies to expand their market share, exploit the specialty cleaners market opportunities, and increase profitability in the market. The key players profiled in this report include Life Products, LLC., ZEP, Inc., Weiman Products, LLC., BDSTONEWORKS, Procter & Gamble, SC Johnson & Son, Grove Collaborative, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group.
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Key findings of the study Â
Key Market Segments
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.5.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO perspective
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pocket
3.2.2.Top players positioning
3.3.Porter's five forces analysis
3.3.1.Bargaining power of suppliers
3.3.2.Bargaining power of buyers
3.3.3.Thereat of new entrants
3.3.4.Threat of substitute
3.3.5.Intensity of competitive rivalry
3.4.Market dynamics
3.4.1.Drivers
3.4.1.1.Rise in the number of households in U.S.
3.4.1.2.High market penetration of specialty cleaners and rapid emergence of modern retail
3.4.2.Restraint
3.4.2.1.Specialty cleaners are harmful for the environment
3.4.3.Opportunities
3.4.3.1.Demand for organic products are on its peak in U.S.
3.4.3.2.Rise in sales through online retails
3.5.Impact Of COVID-19 on U.S. Specialty Cleaners Market
CHAPTER 4:U.S. SPECIALTY CLEANERS MARKET, BY PRODUCT TYPE
4.1.Overview
4.1.1.Market size and forecast
4.2.Specialty kitchen cleaners
4.2.1.Key market trends, growth factors, and opportunities
4.2.1.1.Stone Countertop Cleaners
4.2.1.2.Stainless Steel Appliance Cleaners
4.2.2.Market size and forecast
4.3.Specialty floor products
4.3.1.Key market trends, growth factors, and opportunities
4.3.1.1.Wood Floor Cleaners
4.3.1.2.Tile Floor Cleaners
4.3.2.Market size and forecast
4.4.Specialty furniture products
4.4.1.Key market trends, growth factors, and opportunities
4.4.1.1.Wood Cleaners
4.4.1.2.Leather Cleaners
4.4.2.Market size and forecast
CHAPTER 5:U.S. SPECIALTY CLEANERS MARKET, BY DISTRIBUTION CHANNEL
5.1.Overview
5.1.1.Market size and forecast
5.2.Hypermarket/Supermarket
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast
5.3.Specialty stores
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast
5.4.Online channels
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast
CHAPTER 6:COMPETITION LANDSCAPE
6.1.Top winning strategies
6.2.Product mapping
6.3.Competitive dashboard
6.4.Competitive heat map
6.5.Key developments
6.5.1.Investment
6.5.2.Business Expansion
6.5.3.Product Launch
CHAPTER 7:COMPANY PROFILES
7.1.AHF, LLC.
7.1.1.Company overview
7.1.2.Key Executives
7.1.3.Company snapshot
7.1.4.Product portfolio
7.1.5.Key strategic moves and developments
7.2.BDSTONEWORKS
7.2.1.Company overview
7.2.2.Key Executives
7.2.3.Company snapshot
7.2.4.Product portfolio
7.3.GROVE COLLABORATIVE, INC.
7.3.1.Company overview
7.3.2.Key Executives
7.3.3.Company snapshot
7.3.4.Product portfolio
7.3.5.Key strategic moves and developments
7.4.LATICRETE INTERNATIONAL, INC.
7.4.1.Company overview
7.4.2.Key Executives
7.4.3.Company snapshot
7.4.4.Product portfolio
7.4.5.Key strategic moves and developments
7.5.PROCTER & GAMBLE
7.5.1.Company overview
7.5.2.Key Executives
7.5.3.Company snapshot
7.5.4.Operating business segments
7.5.5.Product portfolio
7.5.6.R&D Expenditure
7.5.7.Business performance
7.5.8.Key strategic moves and developments
7.6.RECKITT BENCKISER GROUP PLC
7.6.1.Company overview
7.6.2.Key Executives
7.6.3.Company snapshot
7.6.4.Operating business segments
7.6.5.Product portfolio
7.6.6.R&D Expenditure
7.6.7.Business performance
7.6.8.Key strategic moves and developments
7.7.SPECTRUM BRANDS HOLDINGS, INC
7.7.1.Company overview
7.7.2.Key Executives
7.7.3.Company snapshot
7.7.4.Operating business segments
7.7.5.Product portfolio
7.7.6.R&D Expenditure
7.7.7.Business performance
7.8.THE CLOROX COMPANY
7.8.1.Company overview
7.8.2.Key Executives
7.8.3.Company snapshot
7.8.4.Product portfolio
7.8.5.R&D Expenditure
7.8.6.Business performance
7.9.UNILEVER PLC
7.9.1.Company overview
7.9.2.Key Executives
7.9.3.Company snapshot
7.9.4.Operating business segments
7.9.5.Product portfolio
7.9.6.R&D Expenditure
7.9.7.Business performance
7.10.ZEP INC.
7.10.1.Company overview
7.10.2.Key Executives
7.10.3.Company snapshot
7.10.4.Product portfolio
LIST OF TABLES
TABLE 01.NUMBER OF HOUSEHOLDS IN U.S. (IN THOUSANDS)
TABLE 02.U.S. SPECIALTY CLEANERS MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 03.U.S. SPECIALTY KITCHEN CLEANERS MARKET , BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 04.U.S.SPECIALTY FLOOR PRODUCTS MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 05.U.S.SPECIALTY FLOOR PRODUCTS MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 06.U.S. SPECIALTY FURNITURE PRODUCTS MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 07.U.S. SPECIALTY CLEANERS MARKET, BY SALES CHANNEL, 2020–2030 ($MILLION)
TABLE 08.AHF, LLC.: KEY EXECUTIVES
TABLE 09.AHF, LLC.: COMPANY SNAPSHOT
TABLE 10.AHF, LLC.: PRODUCT PORTFOLIO
TABLE 11.AHF, LLC.: KEY STRATEGIC DEVELOPMENTS
TABLE 12.BDSTONEWORKS: KEY EXECUTIVES
TABLE 13.BDSTONEWORKS: COMPANY SNAPSHOT
TABLE 14.BDSTONEWORKS: PRODUCT PORTFOLIO
TABLE 15.GROVE COLLABORATIVE, INC.: KEY EXECUTIVES
TABLE 16.GROVE COLLABORATIVE, INC.: COMPANY SNAPSHOT
TABLE 17.GROVE COLLABORATIVE, INC.: PRODUCT PORTFOLIO
TABLE 18.GROVE COLLABORATIVE, INC.: KEY STRATEGIC DEVELOPMENTS
TABLE 19.LATICRETE INTERNATIONAL, INC.: KEY EXECUTIVES
TABLE 20.LATICRETE INTERNATIONAL, INC.: COMPANY SNAPSHOT
TABLE 21.LATICRETE INTERNATIONAL, INC.: PRODUCT PORTFOLIO
TABLE 22.LATICRETE INTERNATIONAL, INC.: KEY STRATEGIC DEVELOPMENTS
TABLE 23.PROCTER & GAMBLE: KEY EXECUTIVES
TABLE 24.PROCTER & GAMBLE: COMPANY SNAPSHOT
TABLE 25.PROCTER & GAMBLE: OPERATING SEGMENTS
TABLE 26.PROCTER & GAMBLE: PRODUCT PORTFOLIO
TABLE 27.PROCTER & GAMBLE: R&D EXPENDITURE, 2019–2021 ($MILLION)
TABLE 28.PROCTER & GAMBLE: NET SALES, 2019–2021 ($MILLION)
TABLE 29.PROCTER & GAMBLE: KEY STRATEGIC DEVELOPMENTS
TABLE 30.RECKITT BENCKISER GROUP PLC: KEY EXECUTIVES
TABLE 31.RECKITT BENCKISER GROUP PLC: COMPANY SNAPSHOT
TABLE 32.RECKITT BENCKISER GROUP PLC: OPERATING SEGMENTS
TABLE 33.RECKITT BENCKISER GROUP PLC: PRODUCT PORTFOLIO
TABLE 34.RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 35.RECKITT BENCKISER GROUP PLC: NET SALES, 2018–2020 ($MILLION)
TABLE 36.RECKITT BENCKISER GROUP: KEY STRATEGIC DEVELOPMENTS
TABLE 37.SPECTRUM BRANDS HOLDINGS, INC: KEY EXECUTIVES
TABLE 38.SPECTRUM BRANDS HOLDINGS, INC: COMPANY SNAPSHOT
TABLE 39.SPECTRUM BRANDS HOLDINGS, INC: OPERATING SEGMENTS
TABLE 40.SPECTRUM BRANDS HOLDINGS, INC: PRODUCT PORTFOLIO
TABLE 41.SPECTRUM BRANDS HOLDINGS, INC: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 42.SPECTRUM BRANDS HOLDINGS, INC: NET SALES, 2018–2020 ($MILLION)
TABLE 43.THE CLOROX COMPANY: KEY EXECUTIVES
TABLE 44.THE CLOROX COMPANY: COMPANY SNAPSHOT
TABLE 45.THE CLOROX COMPANY: PRODUCT PORTFOLIO
TABLE 46.THE CLOROX COMPANY: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 47.THE CLOROX COMPANY: NET SALES, 2018–2020 ($MILLION)
TABLE 48.UNILEVER PLC: KEY EXECUTIVES
TABLE 49.UNILEVER PLC: COMPANY SNAPSHOT
TABLE 50.UNILEVER PLC: OPERATING SEGMENTS
TABLE 51.UNILEVER PLC: PRODUCT PORTFOLIO
TABLE 52.UNILEVER PLC: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 53.UNILEVER PLC: NET SALES, 2018–2020 ($MILLION)
TABLE 54.ZEP INC.: KEY EXECUTIVES
TABLE 55.ZEP INC.: COMPANY SNAPSHOT
TABLE 56.ZEP INC.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.U.S. SPECIALTY CLEANERS MARKET SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY PRODUCT TYPE, 2020
FIGURE 04.LOW-MODERATE TO HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.LOW THREAT OF SUBSTITUTION
FIGURE 08.MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.U.S. SPECIALTY CLEANERS MARKET SHARE, BY PRODUCT TYPE, 2020
FIGURE 10.U.S. SPECIALTY KITCHEN CLEANERS MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)
FIGURE 11.U.S. SPECIALTY FURNITURE PRODUCTS MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)
FIGURE 12.U.S. SPECIALTY CLEANERS MARKET SHARE, BY SALES CHANNEL, 2020(%)
FIGURE 13.U.S. SPECIALTY CLEANERS MARKET REVENUE FOR HYPERMARKET/SUPERMARKET, 2020-2030 ($ MILLION)
FIGURE 14.U.S. SPECIALTY CLEANERS MARKET REVENUE FOR SPECIALTY STORES, 2020-2030 ($ MILLION)
FIGURE 15.U.S. SPECIALTY CLEANERS MARKET REVENUE FOR ONLINE CHANNELS, 2020-2030 ($ MILLION)
FIGURE 16.TOP WINNING STRATEGIES, BY YEAR, 2019–2021*
FIGURE 17.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019–2021* (%)
FIGURE 18.TOP WINNING STRATEGIES, BY COMPANY, 2019–2021*
FIGURE 19.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 20.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 21.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 22.PROCTER & GAMBLE: R&D EXPENDITURE, 2019–2021 ($MILLION)
FIGURE 23.PROCTER & GAMBLE: NET SALES, 2019–2021 ($MILLION)
FIGURE 24.PROCTER & GAMBLE: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 25.RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 26.RECKITT BENCKISER GROUP PLC: NET SALES, 2018–2020 ($MILLION)
FIGURE 27.RECKITT BENCKISER GROUP PLC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 28.RECKITT BENCKISER GROUP PLC: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 29.SPECTRUM BRANDS HOLDINGS, INC: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 30.SPECTRUM BRANDS HOLDINGS, INC: NET SALES, 2018–2020 ($MILLION)
FIGURE 31.SPECTRUM BRANDS HOLDINGS, INC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 32.SPECTRUM BRANDS HOLDINGS, INC: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 33.THE CLOROX COMPANY: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 34.THE CLOROX COMPANY: NET SALES, 2018–2020 ($MILLION)
FIGURE 35.UNILEVER PLC: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 36.UNILEVER PLC: NET SALES, 2018–2020 ($MILLION)
FIGURE 37.UNILEVER PLC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 38.UNILEVER PLC: REVENUE SHARE BY REGION, 2020 (%)
Based on the insights of the top CXOs, the specialty cleaners is expected to witness a sustainable growth rate in the foreseeable future in the U.S. The rise in concerns regarding the ill effects of using chemical based cleaners on human health and environmental health among the consumers are expected to exponentially influence the buying decisions of the consumers. The increase in popularity and rapid growth in the demand for organic and natural labelled products are expected to drive the growth of the U.S. specialty cleaners market. The manufacturers need to focus on the development of sustainable cleaners that also provides effective cleaning of wooden and tile floors, stone countertops, and wooden furniture. The rise in demand for designer homes and kitchens propel the household consumers to acquire premium and luxury household items. These items need to be maintained properly. The focus of the consumers have shifted majorly toward the cleanliness and maintenance of the aesthetics of the home interiors. Moreover, rise in adoption of granite stones for the kitchen countertops boost the demand for specialty kitchen cleaners in the market. Granite is a natural stone, well-known for its aesthetic looks and durability. Similarly, the demand for leathers used for tables, chairs, sofa, and lounges in the U.S. households is gaining traction owing to the premium look and unique and elegant style it adds to the furniture. For the maintenance, cleaning, and polishing of these countertops, leather coverings, and other interiors, specialty cleaners are needed. Hence, the specialty leather cleaners is expected to grow at a considerable pace in the forthcoming years.
A. The U.S. specialty cleaners market size was valued at $229.4 million in 2020, and is estimated to reach $408.9 million by 2030, registering a CAGR of 5.6% from 2021 to 2030. The increase in awareness regarding health and hygiene and surge in importance of household cleaning are the primary factors driving the growth of the U.S. specialty cleaners market.
A. The U.S. specialty cleaners market is projected to grow at a CAGR of 5.6% from 2021 to 2030. The rising number of households in U.S. and increased awareness among the population regarding the availability of special cleaners for cleaning different types of surfaces in households such as stone countertop, wooden floors, tile floors, stainless steel appliances, leather, and wooden furniture are the prominent drivers of the U.S. specialty cleaners market.
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A. The base tear calculated in the U.S. specialty cleaners market report is 2020. The year 2020 was an exceptional year due to the outbreak of the COVID-19 pandemic that significantly changed the market dynamics. The report provides a detailed analysis of the impact of the COVID-19 on the U.S. specialty cleaners market.
A. The key players profiled in this report include Life Products, LLC., ZEP, Inc., Weiman Products, LLC., BDSTONEWORKS, Procter & Gamble, SC Johnson & Son, Grove Collaborative, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group.
A. The U.S. specialty cleaners market is segmented based on the product type and sales channel. Based on the product type, the market is segmented into specialty kitchen cleaners, specialty floor products, and specialty furniture products. The specialty kitchen cleaners is further sub-segmented into stone countertop cleaners and stainless steel appliance cleaners. Similarly, the specialty floor products is sub-divided into wood floor cleaners and tile floor cleaners. The specialty furniture products is further categorized into leather cleaners and wood furniture cleaners. Based on the sales channel, the U.S. specialty products market is segmented into hypermarket/supermarket, specialty stores, and online sales channel.
A. Rise in adoption of organic and natural products is expected to significantly influence the purchase decisions of the U.S. consumers. Awareness regarding environmental safety concerns owing to the extensive use of chemicals and the associated negative health effects is expected to encourage the consumers to opt for organic cleaners during the forecast period.
A. As per the U.S. specialty cleaners market forecast, based on the product type, the specialty floor products segment dominated the market, garnering a market share of 58.2% in 2020, owing to the higher consumption of floor cleaners on regular basis. The kitchen segment is estimated to be the fastest-growing segment owing to the growing popularity and adoption of natural stones like granite for the kitchen countertops in the U.S. households.
A. The outbreak of the COVID-19 pandemic affected the U.S. specialty cleaners market adversely in 2020. Majority of the manufacturing units were partially or completely closed, there was an acute shortage of labor, and disruptions in the supply chain became a matter of concern for the market players. However, the outbreak of the COVID-19 disease made people conscious regarding sanitization and regular cleaning to prevent the disease.
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