White Goods Coatings Market Expected to Reach $10.2 Billion by 2032—Allied Market Research

According to a new report published by Allied Market Research, titled, “White Goods Coatings Market," The white goods coatings market size was valued at $5.6 billion in 2022, and is estimated to reach $10.2 billion by 2032, growing at a CAGR of 6.2% from 2023 to 2032.

Air conditioners, washing machines, dishwashers, refrigerators, and freezers are examples of large home equipment known as "white goods." Although they were formerly available in white color, they are now available in a variety of colors and are still referred to as "white goods." White goods coatings are the coatings used on these appliances.

Conformal coating is a fluorescing, one-component, 100% solid substance that cures quickly at ambient temperature when exposed to UV radiation. This coating features a secondary heat-cure capacity, allowing it to cure in places that are shaded from light. The substance has a low viscosity and can conformally coat printed circuit boards and other electronic assemblies quickly used in different white goods.

In addition, conformal coating offers ultra-high fluorescence after curing under black light, inspecting the bond line simply with automated vision systems. This thin-layer compound cures almost instantly to a depth of 7 mils and adheres to metal, ceramic, and glass-filled epoxy surfaces. All these factors make conformal coating a suitable choice for white goods. Thus, surge in demand for conformal coatings is expected to offer remunerative opportunities for the expansion of the global white goods coatings market during the forecast period.

Plastic or polymer coatings can be applied as single or two layers on the white goods. Single layer plastic coating is an economic coating that offers scratch and chemical resistance. In addition, single layer plastic coating tends to cover the surface damage easily and is available with diverse assortment of color choices. Growing investments in innovation of refrigerators units and rising income levels coupled with decline in product prices with high specifications availability are the key trends boosting the demand for refrigerators. This, is turn, is expected to increase the use of plastic coating on refrigerators.

White goods manufacturers tend to have strict production requirements and regulations. Thus, manufacturers must produce coatings that comply with the white goods production regulations. Furthermore, key players have focused on offering innovative and sustainable water-based coatings, which comply with all the regulations of white goods manufacturers. In addition, water-vapor test is the crucial test method that will help determine the durability and effectiveness of coatings on white goods.

Polymer coatings are proven to have positive results during vapor test, thus making them ideal coating material. Washing machines and dishwashers need to withstand chemicals and detergents. Polymer-based coatings are durable coatings that are proven to offer resistance to cleaning chemicals and detergents, thus making them ideal coating solution on dishwashers and washing machines. Thus, all these factors are major white goods coatings market growth factors. 

However, polymer coatings are not abrasion resistant, as a result, once cleaned with a cloth or towel, the effect is already diminished. Furthermore, the coatings are unstable to soaps or surfactants. As a result, the favorable effect is transient. All these factors tend to hamper the use of polymer coatings in white goods industry.

On the other hand, manufacturers in the white goods industry are heavily investing in R&D activities to upgrade their home appliances owing to surge in demand for highly advanced and smart appliances. Furthermore, the advent of Internet of Things and smartphone compatibility with smart devices and appliances are expected to contribute toward the growth of the global market.

For instance, air conditioning, refrigerators, water heaters are now available with internet compatibility, which can be controlled by smartphones. Smart features and functionality are gaining major traction among the customers, and it can add great value to their standard of living. These are  the white goods coatings market trends in the forecast period. 

LG’s most intelligent washer is able to detect a mixed load of t-shirts and pants and LG’s new user-friendly ezDispense feature takes the guesswork out of detergent dosage by automatically adding the exact amount of liquid detergent and fabric softener customized for each load size at optimal times during the wash cycle for improved results. Thus, increase in demand for home appliances will further propel the growth of coatings used on these white goods. These are the major white goods coatings market opportunities. 

The global white goods coatings market forecast covers segmentation based on coating type, white goods type, and region. The report highlights details about various coating types, including plastic/polymer-based coating and powder-based coating. Furthermore, white goods covered in the study include washers & dryers, refrigerators & freezers, dishwashers, microwave ovens, air conditioners, and others. Moreover, it analyzes the current market trends of white goods coatings across different regions such as North America, Europe, Asia-Pacific, and LAMEA and suggests future growth opportunities.

The key players operating in the white goods coatings market analysis include Axalta Coating Systems LLC, Dymax Corporation, The Sherwin-Williams Company, Akzonobel N.V., IFS Coatings, GMMDL, Tecno Supply, VitraCoat, WEILBURGER Coatings GmbH, and PPG Wörwag Coatings GmbH and Co. KG.

Key Findings:

• By coating type, powder based coating accounted for three-fifth of the white goods coatings market share in 2022.
• By white goods type, refrigerators and freezers segment is projected to grow at fastest CAGR of 6.7% during the forecast period.
• By region, Asia-Pacific dominated the market and anticipated to grow at fastest CAGR of 7.0% during forecast period.