Loading...

Yoga Mat Market Expected to Reach $23.2 Billion by 2026

 
 

quote The growth of the global yoga mat market is driven by introduction of innovative yoga mats with enhanced functionality, improved material, and superior comfort. The expansion of e-commerce retail channels globally is further expected to facilitate the growing reach of yoga mats in emerging markets. quote

Shankar Bhandalkar
Team Lead Research, Consumer Goods at Allied Market Research

Get 20% Free Customization In This Report
Follow us on Social Media:       
 

According to a new report published by Allied Market Research, titled, "Yoga mat Market by Material, End User, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2018–2026," The global yoga mat market size was at $13.3 billion in 2018, and is anticipated to reach $23.2 billion by 2026, with a CAGR of 7.1% during the forecast period. The market is expected to exhibit an incremental revenue opportunity of $9.9 billion from 2018 to 2026. Yoga has been practiced by more than 300 million practitioners globally. Yoga practice involves postures, exercises, and meditations, which are considered to be healthy for body and enhances peace of mind. Furthermore, yoga is practiced for benefits such as muscle toning & gaining stamina, flexibility, and strength. Thus, increase in number of yoga practitioners augments the yoga mat market demand , as they provide enhanced comfort in practicing various postures and exercises. Yoga mat is available in different materials, colors, and shapes, which further drives the growth of the market.

The yoga mat market growth is propelled by alarming surge in incidence of obesity and health-related diseases. In addition, consumers are increasingly following fitness practices such as yoga and are engaged in purchasing accessories for the same such as yoga mat, blocks, and yoga pants, which boost the growth of the global market. Furthermore, governments of various countries and yoga & fitness clubs have been actively engaged in promoting yoga worldwide, which has resulted in increased awareness of benefits of yoga globally. For instance, the Indian Prime Minister Narendra Modi proposed the idea of International Yoga Day at United Nations General Assembly (UNGA) in 2014. This encouraged people worldwide to practice and get involved in yoga and Pilates. Moreover, in 2016, the Indian Prime Minister asked his ministers to make Yoga a mass movement. All these factors collectively are anticipated to increase the number of yoga practitioners, which, in turn, will propel the demand for yoga mats, thereby driving the growth of the global market. 

The yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into polyvinyl chloride (PVC), thermoplastic elastomers (TPE), rubber, cotton/jute, and others. Among these, PVC yoga mat are the most widely used among consumers, owing to their cost-effectiveness and easy availability in different sizes, shapes, and colors in all retail stores. The PVC segment was valued at $4.9 billion, and is expected to grow with a CAGR of 6.7% from 2019 to 2026, to reach $8.2 billion by 2026. However, the cotton/jute segment is estimated to grow at the highest rate during the forecast period, owing to rise in demand for yoga mats fabricated from biodegradable materials.

On the basis of end user, the households segment held a significant share in the global market in 2018. However, the yoga & fitness clubs segment is expected to grow at highest CAGR, owing to inclination of consumers toward joining professional yoga centers and fitness clubs coupled with increase in promotional campaigns by yoga & fitness clubs. 

On the basis of distribution channel, the market is categorized into supermarket/hypermarket, specialty stores, e-commerce, and others. The specialty stores segment led the yoga mat market in 2018, and is estimated reach $12.2 billion, registering a CAGR of 6.8% during the forecast period. However, the e-commerce segment is anticipated to grow at the highest rate in the near future, owing to increase in penetration of smartphones and rise in number of consumers seeking for convenient lifestyle. 

Region wise, the yoga mat industry is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa). Asia-Pacific led the market for yoga mat in 2018, due to rise in concern of consumers toward obesity and health in countries such as India, China, Japan, and Australia. By country, the U.S. serves as the potential market attributed to presence of largest number of yoga practitioners in the country.  

Key Findings of the Study:

  • By material, the cotton/jute segment is estimated to witness the fastest growth, registering a CAGR of 7.9% during the forecast period. 
  • Depending on end user, the household segment is expected to dominate the market for yoga mat, globally, holds 57.1% of share in the market. 
  • In 2018, by distribution channel, the specialty stores segment held the highest share, accounts 53.71% of the global yoga mat market share. 
  • In 2018, the U.S. was the most prominent market globally, and is expected to grow at a significant CAGR throughout the forecast period. 

The key players profiled in the report on yoga mat market analysis include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex.

Need More Information

pr-det-talk Talk to David (Europe)

pr-det-talk Talk to Sona Padman (Americas)

5933 NE Win Sivers Drive #205,
Portland, OR 97220 United States

pr-det-phone Toll Free: +1-800-792-5285

pr-det-phone UK: +44-845-528-1300

pr-det-phone Hong Kong: +852-301-84916

pr-det-phone India (Pune): +91 2066346060

pr-det-phone Fax: +1(855) 550-5975

pr-det-phone help@alliedmarketresearch.com

 

For Media Inquiries, Please Contact

Shaun Godinho
Communications Officer
Allied Market Research
Contact Toll Free: +1-800-792-5285
Drop us an email at
media@alliedmarketresearch.com

 
 

First time buyer?
Check offers and discount on this report
To get this report

 
Click Here
 
 

quote Yoga Mat Market by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026 quote

View Report
 
 

Why Allied Market Research?

 

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction

Customization

On-demand customization of scope of the report to exactly meet your needs

Targeted Market View

Targeted market view to provide pertinent information and save time of readers

 

Featured Readings

 
 

Get Fresh content delivered

Get insights on topics that matter to your business. Stay updated on the area that interests you.

 
Get Industry Data Alerts
 

Buy Full Version
"Yoga Mat Market"
Purchase Enquiry